FLiiP

Is your gym’s website losing potential members due to a complicated sign-up process? David Bourbonnière, FLiiP Founder, breaks down how simplifying your registration can significantly boost conversions. In his latest article, David shares strategies like reducing form fields, optimizing for mobile, and creating seamless user experiences that turn website visitors into paying members. Find out how here: https://lnkd.in/gE879FKg #FitnessBusiness #GymOwners #MemberGrowth #WebsiteOptimization #FitnessCanada

Transitioning to new gym software can feel daunting, but with the right plan, you can make it a seamless experience. 👌🏼 That’s why we created something just for you—a free guide that makes transitioning to a new gym management software easy and stress-free. Because your gym deserves better! And so do you. 😀 We’ve worked with hundreds of gym owners, helping them streamline their systems, save hours of time, and focus on growing their business. And we want to help you do the same! Here’s what you’ll get in the FREE guide: ✅ Clear, simple steps to help you switch software without the headaches ✅ Tips on how to choose the best software for your gym’s needs ✅ Strategies to boost member satisfaction and increase revenue ✅ A handy checklist to keep your transition smooth and organized ✅ And much more! It’s everything you need to make your software switch and take your gym to the next level—without losing your mind in the process. 😉 Download your free copy here 👉🏼 https://hubs.la/Q02QCry30

You’ve got your clients killing it in the gym, but are they fueling their bodies right? 🥗 You know nutrition is where the magic happens, but how do you get your clients on board without turning into the food police? Here’s how you can help your clients eat cleaner and actually get excited about it: 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐡𝐞 𝐭𝐫𝐮𝐬𝐭 𝐲𝐨𝐮’𝐯𝐞 𝐛𝐮𝐢𝐥𝐭. Your clients already trust you with their workouts. Use that! When you talk nutrition, they’re going to listen. Don’t make it a separate topic—show them how eating cleaner boosts their performance and results. 𝐓𝐞𝐚𝐜𝐡 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭. Right after a workout, they’re feeling good—that’s when you drop the nutrition knowledge. Walk them to the juice bar or recommend a quick, easy snack that aligns with what they just did. Real-time advice is the most powerful. 𝐊𝐞𝐞𝐩 𝐢𝐭 𝐬𝐭𝐮𝐩𝐢𝐝 𝐬𝐢𝐦𝐩𝐥𝐞. Don’t overwhelm them with the science. Small, actionable tips work best. Suggest easy swaps like, “Next time, try grilled chicken instead of that greasy burger,” or “Grab some fruit instead of a processed snack.” Baby steps. They’ll feel the difference and start asking for more. 𝐓𝐢𝐞 𝐢𝐭 𝐭𝐨 𝐭𝐡𝐞𝐢𝐫 𝐠𝐨𝐚𝐥𝐬. You know this—people care about results. So, tell them how eating cleaner will get them there faster. Make it personal and they’ll be way more invested. 𝐂𝐡𝐞𝐜𝐤 𝐢𝐧 𝐨𝐮𝐭𝐬𝐢𝐝𝐞 𝐭𝐡𝐞 𝐠𝐲𝐦. You’ve only got them for an hour, but their diet? That’s an all-day thing. Send them a quick message to ask how their clean eating is going or share a recipe that you love. Being involved outside of workouts keeps them accountable and motivated. 𝐘𝐨𝐮'𝐫𝐞 𝐭𝐡𝐞𝐢𝐫 𝐫𝐨𝐥𝐞 𝐦𝐨𝐝𝐞𝐥. When you practice what you preach and share your own clean-eating habits, they’ll take notice. Show them it’s doable and worth it. You’re not just there to coach them through a workout—you’re there to help them transform their bodies and lives. When you can get your clients to clean up their nutrition, they’ll see faster results and love you for it. 🥦🔥 Thanks again Dottie Beck for these wonderful insights!

🍊 Ever thought about turning your gym into the place everyone hangs out after their workout? 👀   This is possible with a juice bar! You’ve got the space, the fitness crowd, and the idea—now let’s turn it into a money-making, smoothie-slinging success. Here’s what you need to know: 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐄𝐕𝐄𝐑𝐘𝐓𝐇𝐈𝐍𝐆. Seriously, don’t tuck your juice bar into some forgotten corner of the gym where no one will find it. Put it right by the entrance or exit—where they can grab a shake on the way in, or recover with something cold and refreshing on their way out. Make it impossible to ignore. 𝐊𝐧𝐨𝐰 𝐲𝐨𝐮𝐫 𝐠𝐲𝐦-𝐠𝐨𝐞𝐫𝐬. Who’s hitting your treadmills? College students? Busy professionals? Fitness fanatics? The menu should reflect who’s in your gym. Offer options they can actually get excited about—whether it’s a quick protein boost or a detox after spin class. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐛𝐚𝐛𝐲! Got digital screens? Use them! Posters in the locker rooms? Absolutely. Samples right after a killer class? Genius. Let everyone know you’re not just about squats—you’ve got smoothies too. 𝐏𝐞𝐨𝐩𝐥𝐞 𝐜𝐚𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐬. Let them know their workout is only half the battle. You’ve got the other half—the nutrition they need to see the gains they’re chasing. 𝐌𝐚𝐤𝐞 𝐭𝐡𝐞 𝐦𝐞𝐧𝐮 𝐅𝐔𝐍! Give them something to talk about—signature smoothies named after workouts or gym lingo. “The Post-Spin Power Punch” or “Muscle Fuel Madness.” 👀 Keep it healthy, but make it something they’ll crave. 𝐁𝐞 𝐫𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐫𝐮𝐬𝐡! Right after class or peak gym hours, you’ll have a line. Make sure your team is prepped to serve fast and efficiently. No one wants to wait 20 minutes for a smoothie, no matter how good it is. Make it visible, make it valuable, and above all—make it fun for your members. You’ll have them coming back for more, and your gym will be the place to be. 💪🥤 Thanks Dottie Beck | Simple Again (Performance Food Centers & swiig) for sharing these insights with us!

Make food fun again! 🥴🥬 You’ve probably heard it all—clients coming in hot with the latest “miracle” diet. No carbs, all fats, juice cleanses... you name it. But no one wants to live in a world where food is the enemy. We have to stop this madness. 👹 Help your clients see food as fuel, not a forbidden pleasure. Here’s how to flip the script on nutrition misconceptions and actually make an impact: 𝐃𝐫𝐨𝐩 𝐬𝐨𝐦𝐞 𝐭𝐫𝐮𝐭𝐡 𝐛𝐨𝐦𝐛𝐬 💣 Clients should know that their post-leg-day fuel doesn’t have to be a lettuce leaf. Help them understand that carbs power their workouts, recovery, and life. 𝐘𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐭𝐡𝐞𝐢𝐫 𝐟𝐨𝐨𝐝 𝐩𝐨𝐥𝐢𝐜𝐞👮🏻 Instead of saying “cut this, cut that,” teach them that protein, fats, and carbs each play a role in their success. No team wins with only one player! 𝐒𝐥𝐨𝐰 𝐚𝐧𝐝 𝐬𝐭𝐞𝐚𝐝𝐲 𝐰𝐢𝐧𝐬 🍎 Let’s be real, no one’s transforming in 30 days. Break it to them gently: those fad diets? They’re like trying to build a house with no foundation. Encourage patience—remind them that real change happens over months, not weeks. Let your clients know you’ve got their back. Together, you can build long-term habits that don’t just look good on paper, but feel amazing in real life. 🌱🍔 💪 Thanks Dottie Beck | Simple Again (Performance Food Centers & swiig) for these awesome tips!

Got a small gym but big dreams? 👀 Fitting large equipment into tight spaces doesn’t have to be a headache. With a little creativity, you can make your space work smarter, not just harder. 𝐃𝐨𝐧’𝐭 𝐥𝐞𝐭 𝐰𝐚𝐥𝐥𝐬 𝐠𝐨 𝐭𝐨 𝐰𝐚𝐬𝐭𝐞. Use modular systems that can mount directly on walls—cable machines, pull-up bars, or storage for functional training tools. Free up the floor for more open movement by going vertical! 𝐇𝐚𝐯𝐞 𝐚 𝐩𝐞𝐬𝐤𝐲 𝐩𝐢𝐥𝐥𝐚𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐢𝐝𝐝𝐥𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐠𝐲𝐦? Install cable stations, resistance bands, or even compact storage units around pillars to transform them into useful parts of the gym rather than dead space. 𝐆𝐞𝐭 𝐜𝐥𝐞𝐯𝐞𝐫 𝐰𝐢𝐭𝐡 𝐜𝐨𝐫𝐧𝐞𝐫𝐬. A compact cable machine, boxing bag, or even a small training zone can turn forgotten nooks into functional, purposeful spaces. 𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐥𝐞 𝐦𝐚𝐜𝐡𝐢𝐧𝐞𝐬. Combo squat racks, rigs with attachments, or multi-station equipment let members do a variety of exercises in one area, saving both space and money. 𝐃𝐨𝐧’𝐭 𝐮𝐧𝐝𝐞𝐫𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐦𝐨𝐛𝐢𝐥𝐢𝐭𝐲. Sleds, medicine balls, and even some smaller benches can be on wheels or easily moved when not in use. 𝐘𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐧𝐞𝐞𝐝 𝐚 𝐦𝐚𝐬𝐬𝐢𝐯𝐞 𝐭𝐮𝐫𝐟 𝐬𝐭𝐫𝐢𝐩 𝐭𝐨 𝐢𝐧𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠. Opt for shorter turf areas or even turf “islands” in corners to create an impact without monopolizing floor space. You’ll still give members that functional feel, but without sacrificing other areas. 𝐀 𝐜𝐥𝐮𝐭𝐭𝐞𝐫𝐞𝐝 𝐠𝐲𝐦 𝐟𝐞𝐞𝐥𝐬 𝐜𝐫𝐚𝐦𝐩𝐞𝐝. Maximize your storage solutions with shelving, wall-mounted racks, and cleverly hidden compartments to keep the space tidy. Not only will this enhance the aesthetic, but it’ll also give the illusion of more room. 𝐓𝐡𝐞 𝐰𝐚𝐲 𝐲𝐨𝐮𝐫 𝐠𝐲𝐦 𝐥𝐨𝐨𝐤𝐬 𝐰𝐡𝐞𝐧 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐰𝐚𝐥𝐤𝐬 𝐢𝐧 𝐜𝐚𝐧 𝐦𝐚𝐤𝐞 𝐨𝐫 𝐛𝐫𝐞𝐚𝐤 𝐭𝐡𝐞 𝐩𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧 𝐨𝐟 𝐬𝐩𝐚𝐜𝐞. Open up the layout where possible and keep larger equipment against walls or in corners, leaving the center more open for free weights or movement-based activities. A small space doesn’t mean small potential! Turn constraints into opportunities and design a space that feels both functional and expansive. Thanks Jaime Bugge | Torque Fitness for these awesome tips!

What are the must-haves in commercial gyms today? You want gear that's trendy, functional AND adaptable to future fitness trends. 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐢𝐬 𝐤𝐢𝐧𝐠. If there’s one thing members can’t get enough of, it’s squat racks and platforms. These are the backbone of any serious gym, serving everyone from beginners to powerlifters. 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐳𝐨𝐧𝐞. This is where fitness trends are headed, and it’s not slowing down. A turf space or functional area offers versatility—think sled pushes, battle ropes, kettlebells, and agility drills. Not only does it look great, but it provides a different kind of workout that keeps your gym dynamic and fresh. 𝐂𝐚𝐫𝐝𝐢𝐨, 𝐛𝐮𝐭 𝐬𝐦𝐚𝐫𝐭𝐞𝐫. Forget about endless rows of treadmills. While cardio still has its place, focus on variety and quality. Consider motorless treadmills, air bikes, and rowers. They cater to functional training enthusiasts and HIIT fans while taking up less space and requiring less maintenance. 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐢𝐧 𝐞𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭. Offering cable machines, adjustable benches, and multi-functional racks can cater to a wide range of members without mimicking your competition. Your gym should feel unique. 𝐑𝐞𝐜𝐨𝐯𝐞𝐫𝐲 𝐢𝐬 𝐭𝐫𝐞𝐧𝐝𝐢𝐧𝐠. Massage chairs, red light therapy, cold plunges—members are willing to invest in their recovery as much as their workouts. 𝐓𝐞𝐜𝐡 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐬𝐞𝐧𝐬𝐞. While flashy screens on cardio machines were once all the rage, times are changing. Most members use their phones or watches to track workouts, so investing in high-tech cardio equipment might not give you the return you expect. Slim down the tech and keep it simple. 📱⌚️ 𝐒𝐭𝐚𝐲 𝐧𝐢𝐦𝐛𝐥𝐞 𝐛𝐲 𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐚 𝐥𝐚𝐲𝐨𝐮𝐭 𝐭𝐡𝐚𝐭 𝐜𝐚𝐧 𝐞𝐯𝐨𝐥𝐯𝐞. Trends come and go, but having equipment that’s versatile will future-proof your gym. At the end of the day, every piece of equipment should earn its place on the floor. Think strategically, stay ahead of trends, and always design with the member experience in mind. Thanks so much Jaime Bugge | Torque Fitness for these top-notch tips! 🏋🏻

Want to design the gym of your dreams? Hold up. 🛑 Before you start ordering equipment or renting that perfect space, take these tips into account to design a gym that truly stands out and works like a well-oiled machine. ↳ 𝐊𝐧𝐨𝐰 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞. Who’s coming to your gym? Powerlifters, busy professionals, or weekend warriors? Design for them. ↳ 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧. Are there big-box gyms in the area? Or boutique studios? Stand out by offering something they can’t. ↳ 𝐃𝐨𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐟𝐢𝐥𝐥 𝐭𝐡𝐞 𝐫𝐨𝐨𝐦 𝐰𝐢𝐭𝐡 𝐦𝐚𝐜𝐡𝐢𝐧𝐞𝐬. Create open areas for functional training, group classes, and more. ↳ 𝐆𝐫𝐨𝐮𝐩 𝐬𝐢𝐦𝐢𝐥𝐚𝐫 𝐞𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫. Leg day shouldn’t feel like a marathon across the gym floor. ↳ 𝐆𝐞𝐭 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭. Members want a quick, effective workout. Make it easy for them to get in, get moving, and get out. ↳ 𝐁𝐞 𝐚𝐝𝐚𝐩𝐭𝐚𝐛𝐥𝐞. Trends change. Leave room for innovation and adjustments as your clientele evolves. Build with your members in mind, not just your own preferences. The right design can elevate your gym from good to unforgettable. Thanks Jaime Bugge | Torque Fitness for these amazing tips! 🔥

Gym owners: if you want to truly connect with your audience and drive engagement, there's a mindset shift you need to make. ❌ Stop being the hero. ✅ Start being the guide. Too many fitness businesses shout about how great they are. They showcase their facilities, trainers, awards, and cool lighting designs. But guess what? Your potential clients don’t really care about that. Why? 𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐭𝐡𝐞 𝐡𝐞𝐫𝐨𝐞𝐬 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐨𝐰𝐧 𝐬𝐭𝐨𝐫𝐢𝐞𝐬. When you position your gym as the hero, your dream clients become mere spectators. They think, “Good for you, but what’s in it for me?” Flip the script! Imagine your clients are on a journey. They have challenges and goals. They’re looking for someone to help them reach their full potential. That's where you come in. Not as the hero, but as the guide. Think Yoda, not Luke. Be Morpheus, not Neo. Channel your inner Dumbledore, not Harry. Guides offer wisdom, support, and a path forward. They say, “I see you. I understand your struggle. Let me help you achieve greatness.” Tell stories that make your clients the star. Show them how you’ll help them transform. Paint a picture of the journey they’ll embark on with your guidance. That’s how you create a connection. That’s how you drive engagement. 💟 Thanks so much Barry Kostabi | Fitness Career Mastery for these insights!

Ever feel like you're stuck in a cycle of shouting into the void? Constantly trying to prove why your fitness class is better than the one next door? We get it. It’s exhausting. 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁: Stop selling workouts. Start selling 𝘸𝘩𝘺 you do what you do. Common pitfalls to avoid: ❌ "𝘖𝘶𝘳 𝘣𝘰𝘰𝘵𝘤𝘢𝘮𝘱 𝘪𝘴 𝘣𝘦𝘵𝘵𝘦𝘳 𝘵𝘩𝘢𝘯 𝘵𝘩𝘦𝘪𝘳 𝘣𝘰𝘰𝘵𝘤𝘢𝘮𝘱." Sound familiar? Stop comparing. Start connecting. ❌ It’s tempting to list all the cool equipment you have or the number of classes you offer. But people don’t buy features. They buy stories. ❌ Fitness isn’t just about getting in shape. It’s about feeling alive, chasing dreams, and living life to the fullest. Share that vision. Here’s what works instead: ✅ Why did you choose this path? What drew you to this specific workout? Your passion and purpose can’t be copied. Lean into it. ✅ People relate to stories, not sales pitches. Paint a picture of the life they can have through your fitness journey. ✅ “𝘞𝘢𝘯𝘵 𝘵𝘰 𝘴𝘬𝘪 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘭𝘰𝘷𝘦𝘥 𝘰𝘯𝘦 𝘪𝘯𝘵𝘰 𝘺𝘰𝘶𝘳 𝘴𝘦𝘷𝘦𝘯𝘵𝘪𝘦𝘴? 𝘖𝘳 𝘱𝘭𝘢𝘺 𝘵𝘢𝘨 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘨𝘳𝘢𝘯𝘥𝘬𝘪𝘥𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘣𝘦𝘢𝘤𝘩?” Sell the dream, not the class. ✅ What does fitness mean to you? Is it about health, community, empowerment, or longevity? Speak to those values. Attract people who believe what you believe. Focus on what makes you unique beyond the equipment and the class schedule. That’s how you stand out. That’s how you stay energized. Stop the burnout. Start the passion. 🔥 Thanks Barry Kostabi | Fitness Career Mastery for these top-notch tips!