footsprint

💡 TikTok Image Ads: On Footsprint's Radar for a Reason! 🌍 At Footsprint, we're always looking for smart, sustainable solutions, and TikTok Image Ads are a standout! Why? They're carbon-efficient—using less energy than video ads in production and delivery. By simply repurposing your existing image assets, you’re not only saving time and costs but also reducing your campaign’s carbon footprint. 🌿 Small tweak, big impact! Ready to explore greener, smarter ads? Let’s chat! #DigitalSustainability #CarbonEfficiency

🌍 Sustainability in Digital Marketing: Every Step Counts 🌱 In the journey towards sustainability, every small step counts. As Futerra and BSR's "A Marketers' Guide to Behavior Change" highlights, "Sustainability is a journey, not a destination—each step forward matters." In digital marketing, this means consistently promoting and encouraging eco-friendly choices, knowing that each effort makes a difference. A big shoutout to Futerra and BSR for this guide. Let’s keep pushing forward, one step at a time. 🚀 Want to learn more? Check out the full report here: Marketers' Guide to Behavior Change #SustainableMarketing #BehaviorChange #DigitalSustainability

🎉 We’ve Got Big News! 🎉 We’re excited to announce that Footsprint has been shortlisted for the Americas, Sustainability Best Practice Award - Agency category at the Campaign UK Ad Net Zero Awards! 🌍✨ This recognition means so much to us, especially considering the high caliber of entries this year. Being shortlisted is a testament to our team's hard work and dedication in pushing the boundaries of digital sustainability and helping brands reduce their digital carbon footprints. A big thank you to the judges for this honor and to our amazing team and clients for making this possible. We couldn’t be prouder to be at the forefront of sustainable digital marketing practices. 💪🌱 Stay tuned for the results, which will be announced on 21 November 2024! #SustainableMarketing #DigitalSustainability #AdNetZero #CampaignAwards #SustainabilityInAction #Footsprint

🌍 Let’s Talk Geo-Targeting: Environmental Impacts & Smart Strategies Did you know that where you run your ads can significantly impact carbon emissions? 💡 Different regions have varying energy grid intensities—meaning an ad delivered in Quebec will have a much lower carbon footprint than the same ad in Alberta or Texas due to their reliance on fossil fuels. ⚡ Why Geo-Targeting Matters: Focusing on regions with cleaner electricity grids can greatly reduce your ad campaign’s environmental impact. For example, the electricity consumed for an impression in Alberta can generate up to 600x more emissions than in Quebec! How to Optimize:  1️⃣ Align your geo-targeting with both business objectives and grid intensity.  2️⃣ Focus ad spend on regions where sales penetration matters most. When targeting a high carbon-intensity region, it is especially important to make sure all Sustainable Media best practices are in place. 🔍 At Footsprint, we dive deep into this analysis, tailoring solutions that help brands cut emissions and achieve their goals. From measurement to mitigation, we've got you covered. Ready to optimize your campaigns? Contact us at solutions@footsprint.agency to get started. #GeoTargeting #DigitalSustainability #AdOptimization #CarbonReduction

Golden Rules for Optimizing Landing Pages: Lazy Loading, Caching, & Code ⚙️ Want a faster, greener landing page? Start with these technical tweaks: 1️⃣ Lazy loading & caching: Only load images when they’re needed, and make sure returning visitors aren’t downloading the same content again. ⏳ 2️⃣ Remove unused code: Streamline your site by cutting out unnecessary code that slows load times and wastes resources. ✂️ A cleaner, leaner page means faster performance and fewer emissions! 🌍 Want to take it further? For a comprehensive website analysis, competitive benchmarking, and detailed recommendations, get in touch with our experts: https://lnkd.in/eUpeRafd #SustainableWeb #LazyLoading #WebOptimization #PageSpeed

Golden Rules for Optimizing Landing Pages: Creative Assets & Media 🎨 When it comes to page optimization, the creative assets you choose play a huge role in both performance and sustainability. Here’s how to get it right: 1️⃣ Choose the right image & video format: Switch to modern formats like WebP for better compression and quality. 🖼️ 2️⃣ Resize images outside the browser: Avoid large files by scaling your images to the exact size needed for your design. 📏 3️⃣ Mind video length & disable autoplay: Keep videos short and turn off autoplay to save bandwidth and avoid distractions. 🎥 4️⃣ Use compression: Play with quality settings to reduce file size without sacrificing the look. 🚀 Small changes to your media = a big impact on speed, engagement, and CO2e emissions. ⚡ Want to take it further? For a comprehensive website analysis, competitive benchmarking, and detailed recommendations, get in touch with our experts: https://lnkd.in/eUpeRafd   #DigitalSustainability #PageOptimization #CreativeStrategy #SustainableMedia

🌱 Optimizing Landing Pages: A Win for Your Business & the Planet 🌱 Optimizing your landing page isn’t just about improving user experience—it’s also an opportunity to lower your carbon footprint. ⚡ WIN-WIN STRATEGY: Cutting your landing page’s CO2e emissions can lead to faster load times and improved performance. (Footsprint benchmarks) As Deloitte highlights, "A mere 0.1s change in load time can influence every step of the user journey, potentially increasing conversion rates by 8% for retail sites and 10% for travel sites." (Milliseconds Make Millions) 🌟Minimizing emissions could enhance site performance and user engagement. A win for your brand and the planet! Curious about your carbon footprint? Estimate it for free with our Webpage Carbon Calculator: https://lnkd.in/eCmScfpv #DigitalSustainability #LandingPageOptimization #WinWin #UserExperience #CarbonReduction

🖌️ When measuring the carbon emissions of digital advertising, one crucial element is often overlooked: creative production. But why is it so important? Creative production includes everything from content creation, equipment, and transportation to agency work—all the emissions associated with bringing an ad into the world. If we only focus on ad distribution and consumption, we're missing a big piece of the puzzle. 💡 For instance, a typical awareness social media campaign might generate around 462 kg CO₂e per €10,000 invested—but that doesn’t even include creative production.  Depending on the campaign's total budget, creative production could increase emissions by up to 65%, significantly adding to the carbon footprint. And it’s not just about the ads themselves. The environmental impact extends to the entire lifecycle of digital advertising, from the production stage to the moment it reaches the user’s device. The takeaway? To achieve accurate carbon measurements and make informed decisions, we must consider the full lifecycle of digital ads, including creative production. It’s time to adopt a holistic approach and ensure that every part of the process is accounted for. Together, we can lead the way toward sustainable digital advertising. 🌍💚

To genuinely address the carbon footprint of digital advertising, we need to embrace lifecycle thinking. 📊 🔄 It’s easy to focus solely on the emissions generated when an ad is displayed, but the reality is far more complex. From the very inception of an ad in the creative production phase, through its distribution, and finally its consumption, every step has an environmental impact. Consider this: a 15-second video ad might seem harmless, but it produces significantly more emissions than a 6-second ad. And it doesn’t stop there—factors like where the ad is displayed, its resolution, and the energy mix of the country all contribute to the total carbon footprint. 🌍🎥 Lifecycle thinking demands that we take responsibility for every phase of the process. This holistic approach allows us to identify and mitigate the environmental impact at each stage, from the resources used in creating content to the energy consumed by devices viewing the ad. As digital marketers, it’s our duty to look at the full picture and ensure that our strategies don’t just drive engagement but also promote sustainability. Let’s commit to reducing the carbon footprint of digital advertising by making informed choices at every step. #LifecycleThinking #DigitalAdvertising #Sustainability #CarbonFootprintReduction

🌍 Did you know? The carbon footprint of the digital industry is massive, and digital advertising is a significant contributor. Let's break it down with three key numbers: 1️⃣ 1.5 billion tons CO₂e – This is the estimated carbon footprint of the entire digital industry. To put this into perspective, if the internet were a country, it would be the world's 5th largest polluter. 2️⃣ 40 million tons CO₂e per year – This is the estimated carbon footprint of digital advertising alone. That's equivalent to the emissions produced by a country like Sweden. 3️⃣ 120 million tons CO₂e – This is the estimated carbon emissions generated by internet traffic (not including video streaming platforms or videogames). As businesses continue to invest in digital advertising, this number is only expected to rise. Why does this matter? Because digital advertising is a part of our everyday activities, and it plays a crucial role in the global carbon footprint of digital. Decarbonizing digital advertising isn’t just a distant goal; it’s an urgent responsibility. Understanding these numbers is the first step toward taking action. Let’s work together to reduce our impact and create a more sustainable digital landscape. 🌱 #Sustainability #DigitalEmissions #GreenMarketing