Formidable Public Relations Inc.

We are excited to share our partnership with Alberta Medical Association to create a digital education platform for Alberta's medical community! AMA wanted to create a comprehensive, accredited learning management system. Our team was brought in to develop an effective, practical platform for busy medical professionals and build engaging vetted content. How does communications fit into developing online adult education content? Our thorough approach guaranteed that the educational materials were inclusive and met the needs of all learners. We prioritized understanding learners' varied backgrounds and reaching a variety of diverse learning styles. We tied in hands-on activities that can be adapted to each learning style and added fun elements throughout to maintain user engagement and interaction. Over three years, this collaboration produced 60+ courses with subject matter experts to build a foundation on user experience, branding, and engagement. Once these courses were made available, we pivoted to develop marketing strategies such as newsletters, social media content, and stakeholder collateral. Check out our blog to learn more about our extraordinary collaboration! https://lnkd.in/eC_Pgd2b #FormidablePR #yegPR #yegComms #yeg

What happens when you come flying out of school along with hundreds of others who have the same education as you? How do you set yourself apart from the other eager beavers? 🦫 Each Formidable team member gave their top ideas for how they think newbies can catch the eye of employers, whether you’re job hunting or landing your first gig. Here are some golden nuggets of wisdom: #Article #Blog #FormidablePR #Hiring #NewGraduates

We've all heard it: "We want to target EVERYONE!" Although the idea of reaching a broad audience is appealing, trying to target everyone can water down the impact of your message. Different population segments have distinct requirements, even if you are offering benefits to all. Tailored messages create a stronger connection, feel more personal, and ultimately yield better results. As professionals in PR and marketing, it is essential to conduct thorough research, analyze data, and employ suitable strategies to engage specific target groups. Let's prioritize quality over quantity for optimal outcomes! 🚀🎯 Seeking assistance in identifying your target audience? Feel free to reach out to us, and together, we can devise a strategy that truly resonates! #FormidablePR #TargetAudiences #AudienceTargeting

Picture this: a workplace where every voice is heard, every idea is valued, and every team member thrives. Does this sound like a dream in our post-pandemic hybrid world? It's not—it's the power of a solid internal communications strategy! Discover how to transform your internal comms from dystopia to utopia with Formidable PR's latest blog: https://buff.ly/3VkbeRO Get insights on: Two-way communication Follow through Analytics Engagement Ready to make the shift? Dive into our blog for the magic recipe and start your journey to a happier, more engaged team. 🌟 #InternalCommunication #EmployeeEngagement #FormidablePR

Picture this: a workplace where every voice is heard, every idea is valued, and every team member thrives. Does this sound like a dream in our post-pandemic hybrid world? It's not—it's the power of a solid internal communications strategy! Discover how to transform your internal comms from dystopia to utopia with Formidable PR's latest blog: https://buff.ly/3VkbeRO Get insights on: 👉 Two-way communication 👉 Follow through 👉 Analytics 👉 Engagement Ready to make the shift? Dive into our blog for the magic recipe and start your journey to a happier, more engaged team. 🌟 #InternalCommunication #EmployeeEngagement #FormidablePR

Our not-for-profit client, with 15 years in the biz, faced a major gap after their comms team left. Formidable stepped in to reassess, strategize, and redefine their needs. We conducted interviews, benchmarked future roles and resourcing, and provided a comprehensive plan to shape their future. The result? Recommendations met with enthusiasm! Does this sound like your communications department? Hit us up in the DM to find out how we can help audit your communications efforts and strategies. To learn more about how we redefined a communications team in our latest case study: https://buff.ly/3RrP4M5 #FormidablePR #yegbiz

PSA: The communication professional does SO much more than just "make it pretty"! We've all heard it: "The comms team will make it look pretty." Yes, we can sprinkle some design magic, but there's way more to what we do. We organize content so it's easier to read than your phone bill, edit copy with the precision of a laser, and ensure communication so clear anyone can understand it. We're strategists, writers, planners, and wizards of the word. Reducing our work to just aesthetics is frustrating and dismisses the depth of our expertise and effort. Next time you think "make it pretty," remember: we're making it impactful (and still pretty fabulous). 💪✨

Last Friday evening, Formidable Public Relations enjoyed a fantastic time at the IABC Edmonton Capital Awards, the leading awards ceremony for communication professionals in Northern Alberta! The 2024 theme, "Bridging the Gap," perfectly encapsulated our industry's focus on establishing connections and delving into different perspectives. We were delighted to honour innovative thinking, dedication and imaginative skills alongside our fellow communicators. The evening was filled with drinks, appetizers and networking with local agencies, marketers and communicators, creating unforgettable memories. 🍹🍴🤝 Here's to more moments of unity and meaningful relationships! 🌉 #CapitalAwards2024 #BuildingConnections #FormidablePR #IABCEdmonton #YEG

Say it after us: "Social media content does not have to involve us dancing." Creating social media content for your brand can be so much more than just jumping on the latest dance trend. Get creative with carousels and reels, or even utilize your stories more to increase your brand's online presence. Ask yourself these questions as you brainstorm content ideas: - Who is your audience? Who are you trying to speak to with your content? Think about who you want to relate to your brand or who you want to help. - What do you want your audience to know about your brand or product? Think of three to five ways you can talk about that - instead of giving all the information in one big post, can you break it up into five smaller posts? - What do you want them to do after they've seen your content (e.g. Like, comment, share, or click a link to your website)? Include a call-to-action in your post to tell your audience what to do next, or where to find your product. Social media content can be anything you want it to be - educational, relatable, user-generated or curated. Creating high-quality content will help build trust and connection with your target audience and encourage them to take action. #FormidablePR #yegPR #yeg #yegComms

Who can relate? 🙋♀️ If you're unsure what grammar rules may apply to your work, reference your @TheCanadianPress Caps & Spelling book or an online resource or software such as @grammarly. Not to mention, always double-check your spelling before you post! #FormidablePR #yeg #yegPR #yegComms