We're excited to partner with CNN, which is joining Globe Alliance, Globe Media Group’s premium digital network of the world’s best news, business, and lifestyle sites! Globe Media Group will serve as the exclusive representative for CNN, working with Canadian advertisers to utilize CNN’s digital and extensive video inventory in Canada. Together, with Globe Alliance, we rank #1 in News and Information among English-language sites in Canada, with 20.5M unique visitors. Marketers gain access to CNN's audience of educated and influential Canadians across various business sectors. CNN’s Canadian audience is highly engaged and spends significant time on its digital sites and video content including across key verticals such as CNN Business, CNN Style, CNN Travel, and CNN Health. CNN’s addition strengthens our mission to connect advertisers to influential Canadian audiences nationwide. Read more here: https://lnkd.in/g6ekvZFf
Globe Media Group
Advertising Services
Toronto, Ontario 2,661 followers
Updates and ideas from the advertising arm of The Globe and Mail, Canada's foremost news media organization.
About us
Where ambition meets influence. The Globe and Mail is Canada’s foremost news media company. Each day, The Globe engages Canadians with award-winning coverage and analysis of news, politics, business and lifestyle topics. Through its advertising division, Globe Media Group provides unparalleled access to influential audiences within trusted, premium ad environments, including 20 million Canadians through the Globe Alliance digital network. Globe Media Group offers custom marketing solutions across newspaper, magazines, online, mobile, video and app, as well as custom content and special events. Follow us to receive the latest industry insights, product news, advertising opportunities, innovative projects and more.
- Website
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globelink.ca
External link for Globe Media Group
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 1844
- Specialties
- Newspaper advertising, Magazine advertising, Digital advertising, Integrated marketing, Events, Branded content, Video advertising, and Experiential marketing and events
Locations
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Primary
351 King Street East
Suite 1600
Toronto, Ontario M5A 0N1, CA
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350-969 Robson Street
Vancouver, British Columbia V6Z 2V7, CA
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Joffre Place, Suite 450
708 – 11th Avenue
SW Calgary, Alberta T2R 0E4, CA
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999 de Maisonneuve West
Suite 1620
Montréal, Quebec H3A 3L4, CA
Employees at Globe Media Group
Updates
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Globe Media Group reposted this
🌟 Speaker Spotlight: Sean Stanleigh, Head of Globe Content Studio, The Globe and Mail 🌟 Sean Stanleigh is Head of Globe Content Studio, the content-marketing division of The Globe and Mail, a national media and technology company. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. Sean has held a number of senior editing roles at The Globe and the Toronto Star in disciplines that include international, national and local news, small business, and entertainment. His work includes a stint as host of the award-winning podcast Industry Interrupted. He regularly appears at events, live and virtually, as a host, speaker and moderator. The U.S. election. Data breaches. Artificial intelligence. The housing crisis. Climate change. Sean, a journalist and content marketer, bridges his two worlds with an informative look at how the fast-moving news cycle affects marketing, and the strategies brands should consider as they craft their own messaging. Get your tickets for OTS24 today: https://lnkd.in/e8NC6efr
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📢 B2B Case Study Spotlight! Earlier this year, we partnered with GreenShield Canada to help them elevate mental health awareness through sponsored content highlighting digital services and insights on innovative health solutions. The campaign exceeded reach and engagement goals, hitting over 200% of benchmark for quality time spent, resulting in a CPPV that was twice as efficient as planned. GreenShield’s custom ads also performed well, receiving four times more clicks than standard display placements. The key takeaway? Real-world impact matters—strategic content and distribution drive results. Read more here ➡ https://lnkd.in/gR55kWPb #BusinessWellBeing #GreenShieldCanada Globe Content Studio The Globe and Mail
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🏆 The reveal we’ve been waiting for... Effie Awards Canada has announced the 2024 Gold Winners. See the work that worked: https://lnkd.in/geeumz4x Congratulations to this year’s winners! Find out who will take home top honours at the Canadian Marketing Effectiveness Summit on October 24th. Register now: https://lnkd.in/gDFzbBMS See you there! 👋 We proudly support #EffieCanada and the ICA - Institute of Canadian Agencies, championing the practice and practitioners of marketing effectiveness and driving recognition of Canada’s most effective work. #Effies #EffieAwards #MarketingEffectiveness #CMES24
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Globe Media Group reposted this
This is your moment. Passes for Cannes Lions 2025 are on sale now. Meet the global creative community, learn from industry icons, see the world’s best work awarded. Whatever the International Festival of Creativity means to you – be part of it. The Palais doors will open again on Monday 16 to Friday 20 June 2025. You can pick up your pass here | https://lnkd.in/efvdhdki We’ll see you next year.
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📈 Our recent collaboration to elevate data-driven advertising with Optable and VIA Rail Canada, has led to some incredible improvements in key performance metrics: 3.4x greater reach, 2.5x lower cost per unique reach, and 1.5x higher efficiency in viewable impressions. “Optable’s technology has been invaluable in enhancing our data strategy. By working with them, we have been able to increase addressability of our audience data in a privacy-safe way.” said Kabil Rahaman, Head of Data Optimization, The Globe and Mail. “Their data clean room solution enabled us to securely collaborate with VIA Rail, providing unique insights and developing a highly targeted audience strategy that drove outstanding results.” Learn more from our case study on how we helped VIA Rail boost ad performance and improve awareness by supercharging digital ads using their 1st-party customer data. 🔗 ➡️ https://lnkd.in/gDF3zffX
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🏆 Effie Awards Canada has announced the 2024 Silver Winners. Check out the list here: https://lnkd.in/gvvaeY9V Huge congrats to this year’s Silver award winners – what an accomplishment! Stay tuned next week when the Golds are revealed. 👀 We proudly support #EffieCanada and the ICA - Institute of Canadian Agencies, championing the practice and practitioners of marketing effectiveness and driving recognition of Canada’s most effective work. #Effies #EffieAwards #MarketingEffectiveness
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🚨 Last call! Nominations for the CMDC YA Awards close tomorrow, October 3rd at 5 pm! 🎉 Take just five minutes to spotlight the rising stars and future leaders in the media industry who bring exceptional passion and talent to the table. Don’t miss out—nominate now! Join 300+ media professionals in recognizing young talent shaping the Canadian media industry at The YA Future Impact Awards on October 23rd, 2024 at El Mocambo. Get your tickets today! CMDC (Canadian Media Director's Council) Read more ➡➡ https://lnkd.in/grwsvvaz #CMDCYAFutureImpact #NominateNow
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The Globe and Mail proudly presents the second season of its acclaimed podcast, In Her Defence. This season, 50th Street, explores the 2010 murder of Amber Tuccaro, an Indigenous woman from the Edmonton area. Amber left a crucial clue: a recording of her final moments and the voice of her suspected killer. 🎧 This six-part series follows Amber's journey from Fort Chipewyan to where her remains were found, highlighting her family's search for justice and the lingering questions of her unsolved case. Subscribe to In Her Defence on your favourite podcast app for the best listening experience and never miss an episode! Listen now ➡ https://lnkd.in/gH4QqpBu
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🏆 Effie Awards Canada has announced the 2024 Bronze Winners. Check out the list here: https://lnkd.in/dh3NDfgh Congratulations to everyone taking home a Bronze award! We can’t wait to see all the winners revealed over the coming weeks… stay tuned. 👀 We proudly support #EffieCanada and the ICA - Institute of Canadian Agencies, championing the practice and practitioners of marketing effectiveness and driving recognition of Canada’s most effective work. #Effies #EffieAwards #MarketingEffectiveness