Good Ideas Marketing

Is your marketing strategy just not clicking? You've invested in ads, social media, and SEO, but still struggle to stand out and attract ideal clients. The missing piece might be a clear core marketing message. Your core message is more than a tagline—it's the essence of your brand that resonates with your audience. It addresses specific problems you solve and highlights why you're the best choice. Here's why it matters: 1. Captures attention in a crowded market 2. Builds trust with your ideal customers 3. Encourages action by speaking directly to pain points Ready to craft a powerful core message? Start by: • Identifying the real problems you solve (hint: ask your best clients) • Knowing your ideal customer inside and out • Focusing on what truly sets you apart Remember, a strong core message evolves. Test, refine, and adapt as your business grows. Your customers aren't looking for a product—they're looking for a solution to their problem. Business owners: What's your biggest challenge in crafting a clear marketing message that resonates with your ideal clients?

Are you tired of sifting through endless marketing tactics and complex strategies that just don't seem to fit your business? You're not alone. With all the different options to market your business and all the competition, it's easy to get lost in the noise. But here's the truth: Marketing your business doesn't have to be complicated. Here's a 4-step approach that any business can implement to better focus their marketing on high ROI activities: 1. Narrow your focus to your top 20% of clients 2. Promise to solve a specific problem 3. Create an end-to-end customer journey 4. Make content the voice of your strategy This method isn't about chasing trends or getting lost in theory. It's about creating a clear, actionable plan that attracts and converts your ideal customers. Remember, nobody cares about what you sell. They just want their problem solved. By focusing on the real issues your best customers face, you can craft a message that resonates and stands out in the marketplace. Ready to simplify your marketing and see real results? Let's talk about how this approach can work for your business. What's your biggest marketing challenge right now? Share in the comments, and let's start a conversation about practical solutions.

It's Small Business Month in Canada and to all those small business owners and entrepreneurs out there, I want to say thank you. Thank you for being the backbone of our economy. You make up 98% of all businesses and employ over 10,000,000 people, and make up almost 40% of the country's GDP . I am inspired by and grateful to the many small business owners I have had the honour to work with. #smallbusinessmonth #supportlocal #smallbusiness #entrepreneur

If you're marketing is underperforming it may be time to look at your core message.

🚀 5 Steps to a Killer Core Marketing Message Want to create a core marketing message that really makes your business stand out? Discover the key steps to attract and engage your ideal customers. https://bit.ly/3TGNqaA #businessgrowth #marketing #smallbusiness #entrepreneur #businessowner #startup

Do you ever get frustrated that your marketing isn't delivering the ROI you want? That others seem to be doing so much better? What's the secret?

Why is defining your core message important for your business? A strong core message sets you apart in a crowded market. A strong core message communicates how your ideal customers achieve their goals by working with you. Do you have a clear message that resonates with your target audience? Share your thoughts (or your core message) below!

Are trade shows part of your marketing strategy? Do you wish they were more successful? Join us on Sept 4 on Zoom where our feature presentation will be a special session revealing the secrets to get more leads and close more deals at your next trade show appearance. You'll also have the chance to network with other local business owners and introduce your business to them. Get more details and register at https://bit.ly/4g852FM #tradehowmarketing #b2bmarketing #eventmarketing #smallbusiness

What B2B marketing trends are you paying attention to? Here's my list of 10 to watch. #b2bmarketing #b2btrends #b2bgrowth #leadgen #demandgen #marketingstrategy #goodideasmarketing

Do you want three pricing tips that will increase your sales? That was kind of rhetorical, who wouldn't? These tips are taken from the world of behavioral science - or the science of persuasion. They're simple adjustments that can remove friction, reduce reluctance, and improve perception of your prices. #1 - Make the $ sign smaller - or remove it entirely. A small, or non-existent dollar sign lessens our mind's connection to spending money, making us more likely to spend more. 2 - Font size matters. Studies have shown a larger font size = a perceived higher price in our minds. Make those prices smaller - and make your sale prices smaller than your regular prices! 3 - List higher prices first. When offering options, placing the highest price 1st sets an anchor making subsequent prices seem like a great deal. Give them a try and see if they boost your sales.