Guest Focus - Tour Business Coaching

In a world of digital noise, authentic human connection can be your superpower. And this week, we're exploring how top tour operators leverage ‘intimacy at scale’ in their marketing to build trust and loyalty. From personalized notes in your lead magnets to social media content designed to start a dialogue, this week’s video shares practical ways to infuse connection, community, and conversation, the pillars of intimacy, into every stage of your guest's journey. It’s a key part of the VIP Marketing Method™. You’ll discover how Peter from Mystical Asia Tours builds pre-booking trust through personal video content, while Backroads leverages their founder's story to create emotional bonds with customers. Over in Ireland, Walter generated €300,000 in sales simply by engaging authentically in Facebook groups. These aren't just feel-good strategies - they're driving real business growth. By focusing on genuine connections, these operators are turning casual browsers into lifelong superfans. Ready to strengthen your guest relationships? https://lnkd.in/geP59htu #TourBusiness #TourOperators #BusinessGrowth

Tour operators, are you tired of creating content that doesn't seem to connect with your ideal guests? Let's talk about the 'V' in the VIP Marketing Method™: Valuable content creation. This isn't about churning out more blog posts or social media updates. It's about creating content that truly resonates with your ideal guests at every stage of their journey. Here's what valuable content looks like across the five stages of travel: 1. Dreaming: Inspire with captivating stories and visuals 2. Planning: Educate with practical information and insider tips 3. Booking: Reassure with engaging content about what to expect 4. Experiencing: Enhance their trip with real-time valuable information 5. Sharing: Facilitate the sharing of their experiences The key? Start with 'seed content' - primary written content that you can repurpose across multiple channels and platforms. But how do you come up with ideas for this content? That's where AI can be a powerful tool. However, remember: AI should supplement, not replace, your human creativity and empathy. Want to know more about creating truly valuable content for your tour business? Click through to discover how you can implement this strategy and connect more deeply with your ideal guests. #TourMarketing #ContentStrategy #TravelIndustry

Tour operators, are you tired of creating content that doesn't seem to connect with your ideal guests? Let's talk about the 'V' in the VIP Marketing Method™: Valuable content creation. This isn't about churning out more blog posts or social media updates. It's about creating content that truly resonates with your ideal guests at every stage of their journey. Here's what valuable content looks like across the five stages of travel: Dreaming: Inspire with captivating stories and visuals Planning: Educate with practical information and insider tips Booking: Reassure with engaging content about what to expect Experiencing: Enhance their trip with real-time valuable information Sharing: Facilitate the sharing of their experiences The key? Start with 'seed content' - primary written content that you can repurpose across multiple channels and platforms. But how do you come up with ideas for this content? That's where AI can be a powerful tool. However, remember: AI should supplement, not replace, your human creativity and empathy. Want to know more about creating truly valuable content for your tour business? Click through to discover how you can implement this strategy and connect more deeply with your ideal guests. #TourMarketing #ContentStrategy #TravelIndustry

Are you struggling to attract the right people to your unique experiences? You might be missing the magic piece—identifying your ideal target guest. In this “oldie but goodie” video, we explore the importance of pinpointing your perfect customer and how it can help you get more clear about your tours and how you market them Skipping this can be a pricey mistake. With a well-defined understanding of your target guest, your business decisions become as clear as using a GPS—leading you precisely where you want to go! Having this focus allows you to design tours that hit home with your audience and craft marketing messages that resonate, saving time, money, and earning you rave reviews. It's time to say goodbye to costly mistakes. Watch now to discover how to zero in on your ideal guest, create an experience they'll love, and boost your profits. https://lnkd.in/gAHP8XuK  #TourBusiness #CustomerFocus #ProfitBoost

"Your brand is what other people say about you when you're not in the room." - Jeff Bezos For tour operators, this couldn't be more true. Your brand speaks volumes before your guests ever set foot on a tour. This week, we’re sharing our video guide on branding and marketing specifically for tour businesses, as part of our series on the Guest Focus VIP Marketing Method™. Listen in to discover how to: Differentiate branding from marketing Create effective brand guidelines Use the StoryBrand framework to connect with your ideal guests Ready to elevate your tour business's brand? https://lnkd.in/gHJzf-hT #TourOperator #BrandingTips #TourismMarketing

The National Tour Association has a special deal, just for Guest Focus audience members, for their Travel Exchange ‘24 in November. (You’ll get to attend without membership to the association so you can give NTA and Travel Exchange a try!) Find out more here and get ready to connect! https://lnkd.in/gzDSADG8 #TourOperator #TourBusiness #TravelExchange

Your guests’ journey doesn’t start and end with their tour. As a tour operator, your marketing should meet guests where they’re at. Google spent two years researching the travel experience and found that every traveler goes through 5 key stages. As a tour operator, are you effectively marketing to each one? Introducing the VIP Marketing Method™, designed to engage your potential guests at every stage of their journey: 1. Dreaming: Spark wanderlust with inspiring content. (73% of travelers use social media for travel inspiration - make your experiences shine!) 2. Planning: Be the go-to resource for trip research. (48% of travelers spend more than one week planning a trip - be their trusted guide!) 3. Booking: Streamline your process for effortless reservations. (70% of travelers say booking speed and ease are crucial - don't lose them at the finish line!) 4. Experiencing: Delight guests with personalized touches. (70% of travelers update their social media during vacation - give them something great to share!) 5. Sharing: Encourage and amplify positive reviews. (49% of travelers rely on recommendations from friends and family - turn your guests into brand advocates!) By implementing the VIP Marketing Method™ across all five stages, you're not just marketing - you're creating a seamless experience that turns browsers into bookers, and guests into loyal fans. Listen in to hear how the VIP Marketing Method™ can work for your business across the entire customer journey. https://lnkd.in/gJvcxjUP #VIPMarketingMethod #TourOperatorMarketing #FiveStagesOfTravel

Travel pros, mark your calendars! WeTravel's free virtual summit is coming September 10-12, and it's packed with insights you won't want to miss. You'll hear from industry experts (like our own Kelsey Tonner!) on the latest in booking and on-the ground experiences shaping how you build, operate, and market multi-day group travel. And you'll also hear how to craft experiences that resonate deeply with today's travelers. And let's talk AI. It's not just buzz - it's a tool that's reshaping our industry. You'll learn practical ways to harness AI, including how to build your own GPT for tour operations. Don't worry if that sounds techy - it'll be broken down into simple, actionable steps. Each day runs from 9 a.m. to 1 p.m. Eastern, ending with networking sessions where you can connect with fellow operators, suppliers, and DMCs from around the globe. It's a chance to expand your network and potentially find your next collaboration. The best part? It's entirely free and virtual. Join for one session or all three days - it's up to you. Either way, you'll leave with concrete strategies to level up your multi-day group travel business. Be sure to tune into the the talk on enhancing website conversion...you'll see a friendly face presenting! Hope to see you in the virtual crowd! https://hubs.li/Q02GRsVb0 #WeTravelSummit #TravelIndustryGrowth #FreeVirtualEvent

You’re  drowning in a sea of sameness. And THAT’S why you can’t seem to stand out, no matter what tactics you’ve been trying. In an industry where unique experiences and “wow” moments are our currency, why is this such a struggle? Because you’ve been taking the wrong approach to your marketing. Enter the Guest Focus VIP Marketing Method™, our new framework that’s bound to simplify your approach to marketing while putting you ahead of your competition. This isn't about shouting louder or spending more. It's about: V - Creating Valuable content that your ideal guests can't resist  I - Building Intimate connections that turn browsers into loyal fans  P - Maintaining a Pervasive multi-channel presence that keeps you top-of-mind While each of these elements is powerful on its own, the true magic happens when you combine all three throughout your ideal target guests' journey, from dreaming and planning to booking, experiencing, and sharing. By being simultaneously Valuable, Intimate, and Pervasive in your tour and activity marketing, you create a potent mix that supercharges your lead generation, sales and profit. The result? A purpose-driven, guest-centric business that doesn't just drive bookings - it creates a community of passionate advocates. Read on to discover how the VIP Marketing Method™ can change your tour business from just another option to the only choice for your ideal target guests. #TourismMarketing #VIPMethod #GuestFocus

What if your marketing actually filled your tours instead of draining your bank account? The tourism industry has changed. Cookie-cutter strategies and one-size-fits-all advice just don't cut it anymore. It's time to change how you connect with your ideal guests. Enter the Guest Focus VIP Marketing Method™. This isn't about chasing the latest trends or shouting into the void. It's about: 1. Crafting Valuable content that your dream clients can't resist 2. Building Intimate relationships that transform casual browsers into raving fans 3. Maintaining a Pervasive presence that keeps you top-of-mind (without running yourself ragged) Imagine swapping your feast-or-famine cycle for consistent bookings. Picture your reviews page filled with glowing testimonials. Envision a marketing strategy that energizes your business instead of exhausting it. This is what happens when you align your marketing with the Guest Focus VIP Marketing Method™. Ready to turn your marketing from a costly chore into your most powerful booking tool? Tune in to our latest episode and discover how to make the VIP method work for your unique tourism business. The only thing you have to lose? Your marketing headaches. https://lnkd.in/gUQJ7jnQ #VIPMarketingMethod #TourismSuccess #MarketingRevolution #TourismMarketing #GuestFocus #MarketingStrategy