HCI Marketing and Communications Inc.

As vehicles become increasingly connected and autonomous, the need for robust embedded security is critical. One of the main security concerns? Cyberthreats. If it’s connected to a network, it’s vulnerable to cyberattacks. While features such as online navigation systems, over-the-air (OTA) updates, and key fobs improve our driving experience, vehicles are now more vulnerable to malicious code injection. While this isn’t an easy problem to solve, compliance with reference standards ISO 26262 and ISO/SAE 21434 (details of each in the article) is key. Thank you to chip makers like Infineon Technologies, NXP, Arm, Renesas Electronics, STMicroelectronics and Microchip Technology Inc.—all taking steps to bake security into the firmware of their chips. And hats off to companies like Tuxera who provide security features and LDRA Limited that help companies ensure that the final solution complies with ISO 26262 and 21434. https://lnkd.in/gZqKnEcE #Cybersecurity #Security #EmbeddedSystems #Automotive

Is your business on a journey toward intelligent transformation? From product design to manufacturing processes, artificial intelligence affects every part of the automation ecosystem and is transforming business. But technology moves so fast, it can be hard to keep up. Learn how AI-powered automation can benefit your company at the A3 - Association for Advancing Automation AI and Smart Automation Conference from November 12th to 13th in Atlanta. Speakers include Eric Danziger, CEO & Co-Founder Invisible AI, Harley Green, VP Oxipital AI, and Nick Hobbs, VP Apera AI. Register to attend here https://lnkd.in/gpvq_3pd. #AISA2024 #ArtificialIntelligence #SmartAutomation

As if we needed another example of Mr. Musk’s brilliance that is SpaceX, we learn that that the company will bring home stranded astronauts in February. I continue to be breathtakingly impressed by this company, its nimbleness, and its impact on mankind. Apollo reference intentional. LinkedIn News: https://lnkd.in/duzaexFS

Cybersecurity is relevant to everyone, but it can be tricky to learn because it comes with a new vocabulary. Fortunately our friends at TechCrunch created this handy cybersecurity glossary of terms and expressions for both laypeople and experts. Here are a few examples to get you started: Botnet 🤖: short for robot network, a botnet is a network of computers, or internet-connected devices, infected by malware that are under the control of a single attacking party, known as a bot-herder. From a central point, the bot herder can command all bots to execute coordinated attacks. With millions of bots, these networks enable large-scale malicious actions. Distributed denial-of-service (DDoS) 🧘: a malicious attempt to flood a network, service, or server by overwhelming it with a flood of junky internet traffic. In a DDoS attack, botnets flood requests to the target, causing it to slow down or become completely unavailable to respond to legitimate users. It’s often used for extortion or to distract from another more malicious attack. Bookmark this handy guide for future reference! Thank you editor Zack Whittaker and senior reporters Lorenzo Franceschi-Bicchierai and Carly Page for pulling this together. https://lnkd.in/gxBh2BWt #Cybersecurity #Security

Amidst the backdrop of an economic downturn and looming uncertainty, B2B tech cost cutting measures such as layoffs and budget cuts are a reality. Acknowledging this, you pivot, rethink your objectives, define new strategies, and focus on your goals. While this is critical, there’s one missing piece. All good strategic plans need a champion. Someone with the ability to influence, allocate resources, make changes, and delegate. In football terms, a quarterback or midfielder. Without this person(s) your strategic plan quickly becomes a side-of-desk project and an exercise in futility. Consider this and the other factors we discuss in our recent blog as you evaluate your B2B tech marketing and technology PR goals for FY2025 and beyond. Reach out to "rethink" your strategic planning process. https://lnkd.in/gV4fbTPR #MarketingStrategy #PRStrategy #B2B #Technology

Kawasaki Robotics has your FOMO cure if you missed them at FABTECH Expo in Orlando last week. As this post shares, for welders, machinists, and fabricators, who are the backbone of manufacturing operations, Kawasaki has robotic solutions that support their work mastering complex tasks. So don't miss out now on learning more! https://lnkd.in/ghA_8WAK To Johanna Lidgren and Zachary Thoma hopefully the show generated new customer connections for the Kawasaki team! #Fabtech #Robotics #Automation #MachineTending #Robotics #IndustrialRobotics

This is good news today for companies managing enterprise-level AMR fleets. Greater cybersecurity capabilities, advancements in traffic management and a streamlined deployment process, certainly make this launch of the MiR Fleet Enterprise platform welcomed news. MiR continues to be the "one-stop shop" for internal logistics and material handling.

B2B tech marketers face a new reality: do more with less. In this context, how do you identify the right technology marketing and PR objectives to move forward in the best way? Recommendation: Rethink your approach with a market savvy, technically fluent, and globally influential team of professionals who can offer you a fresh perspective. Strategic planning requires you to analyze detail to identify patterns. When you've been with your company for some time, it can be challenging to do so in a neutral way. While in-house teams possess invaluable insights, an outside agency offers an unbiased viewpoint and innovative ideas that challenge the status quo and spark creativity. The steps outlined in this blog post help PR and marketing teams take a new approach to strategic planning. https://lnkd.in/gV4fbTPR #MarketingStrategy #PRStrategy #B2B #Technology

A bird's eye view of the General Micro Systems' booth at AUSA 2024! Our Kelly Wanlass is on the ground in Washington, D.C. all week, facilitating media briefings with key military & defense technology publications! Always a great show for connecting - or reconnecting - with those covering the industry. Best of luck to Kelly and the GMS team!

While the HCI Marketing team is spread out across the US, Canada, and Europe, our head office is in Ontario, Canada, which means those living north of the 49th parallel celebrate Thanksgiving today! Held on the second Monday in October, Canadian Thanksgiving is a lot like American Thanksgiving, but without the parades. We gather with family to mark the start of fall and celebrate with seasonal foods (mmm...pumpkin pie). Primarily it’s a time to reflect, with gratitude, on our blessings. Wishing all our friends, family, staff, and clients a very Happy Canadian Thanksgiving! https://lnkd.in/dXrfv6-T #Thanksgiving #Canada