Invoke Co.’s cover photo
Invoke Co.

Invoke Co.

Software Development

Vancouver, British Columbia 3,517 followers

Transforming Ideas into Market-Ready Software Across Industries—Your Extended Team for Seamless Product Launches.

About us

We're more than a digital product studio; we're your strategic partners in shaping the future. For over two decades, we specialized in crafting effective solutions to complex problems in various industries like automotive, tech, healthcare, and more. Whether you're a start-up itching for your first launch or an enterprise aiming to improve your customer experience, we've got you covered. What sets us apart? It's our approach to product development. We don't just build; we continually refine and improve. We seamlessly integrate into your business as an essential part of your product team, focused on executing impactful strategies and gathering valuable user feedback for smarter product decisions. Here's How We Tackle Your Challenges: ✔️ Stuck with a design that's not user-friendly? We'll make it sleek and functional. ✔️ Prototype not ready for market? We'll bring it up to speed. ✔️ Need to accelerate strategies? We're all in. Got Questions? We Hear You: ❓ Wondering about our validation process? ❓ Curious about our tech stack? Click the link to learn more about how we will turn your software aspirations into market-ready solutions. https://discovery.invokedigital.xyz/

Industry
Software Development
Company size
11-50 employees
Headquarters
Vancouver, British Columbia
Type
Privately Held
Founded
2000
Specialties
digital agency, social applications, digital integration, web applications, digital products, product validation, product launch, digital product strategy, user experience design, digital innovation, agile development, and workshopping

Locations

Employees at Invoke Co.

Updates

  • With DeepSeek so widely talked about in the past 2 weeks, our team had to try it out against Gemini for Incrowd's model to find the best moments/clips. 👇👇

    View organization page for Incrowd

    108 followers

    🔍 𝗪𝗲 𝗣𝘂𝘁 𝗗𝗲𝗲𝗽𝗦𝗲𝗲𝗸 & 𝗚𝗲𝗺𝗶𝗻𝗶 𝘁𝗼 𝘁𝗵𝗲 𝗧𝗲𝘀𝘁—𝗛𝗲𝗿𝗲’𝘀 𝗪𝗵𝗮𝘁 𝗪𝗲 𝗙𝗼𝘂𝗻𝗱: Incrowd is all about finding the best moments from live performances. We’re constantly refining how we extract the most compelling clips using Large Language Models (LLMs), so when we saw all the buzz around DeepSeek AI—touted for its intelligence, scalability, and cost-effectiveness—we had to put it to the test against Gemini. DeepSeek has been making waves and topping benchmark leaderboards. But the real question for us is: Can it handle the nuanced, high-precision searches that Incrowd depends on? To find out, we ran DeepSeek and Gemini through one of our toughest challenges—finding a specific moment buried inside a long video summary. The prompt? A hefty 16,985 tokens, asking the models to pinpoint a scene with a "woman wearing blue." We used OpenRouter to test both models under default settings, measuring response quality, speed, and cost. The highlights of our experiment are:  → Both Gemini-1.5-pro and DeepSeek-R1 were highly effective. They both identified the correct moment. → DeepSeek-R1-Distill-Llama-70B and Gemini-1.5-flash both identified the right answer but also included a few other moments that didn’t precisely match. Notably, DeepSeek-R1-Distill-Llama-70B altered the original description to fit the prompt better, while Gemini-1.5-flash provided actual descriptions that weren’t as closely matched. This wouldn’t fly in Incrowd’s product and probably frustrate people with our implementation. → Overall, the distilled versions of DeepSeek tended to include incorrect information, posing potential issues for applications that demand high accuracy and reliability. → While DeepSeek-V3 failed to pinpoint the moment, it did not produce any incorrect responses either. → Cost-wise, DeepSeek-R1 was 47% cheaper than Gemini-1.5-pro, at $0.016 compared to $0.023. → Despite being the most affordable option for using the DeepSeek-R1 and V3 models, DeepSeek’s API is plagued by frequent downtimes and overloads, as evidenced by reports on DeepSeek’s status page. As a result, users may turn to more expensive alternatives, as shown in the table below. → Gemini offers a generous free tier for all API users, and currently, Azure and Chute provide free inference for DeepSeek-R1 temporarily. This test highlighted each model's strengths and weaknesses in a real-world application for Incrowd. DeepSeek and Gemini both have merits, but DeepSeek-R1 and Gemini-1.5-pro proved the most effective for tasks demanding precision and reliability. These takeaways will shape how we fine-tune our video analysis tools, keeping Incrowd at the forefront of AI-powered content discovery. And the best part? You won’t have to wait long to see it in action. Our next release will let you search through hours of footage and instantly find the moments that matter. Stay tuned! 🚀

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  • As we step into 2025, we’re excited to reveal a new chapter for Invoke—a fresh brand identity that reflects who we are today: strategic, creative, and driven by a vision for the future. This refresh captures the energy we bring to uncovering, creating and building novel solutions to interesting problems. ✨ A huge thank you, goes to Invoke friend, Kane Tchir, whose creativity and forward-thinking approach helped bring this vision to life. 🙏 Be sure to check out our new website, www.builtbyinvoke.ca!

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  • Invoke Co. reposted this

    View profile for Carla Hughes

    Marketing, Events and Community Specialist

    Last Monday, I had the pleasure of collaborating with Kieran Pichonsky and Invoke Co. on the soft launch of their client’s new app, GymUnite This project was an incredible journey from start to finish, and seeing it come to life was a rewarding experience. A heartfelt thank you to our sponsors, whose generous contributions made this launch possible. I’m grateful to have been part of such a collaborative effort and to work alongside a team that’s truly passionate about bringing their app to Vancouver. Here’s to continued success for GymUnite and the exciting journey ahead!

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  • Invoke Co. reposted this

    🗣 Designers at Canadian cannabis companies: we created a software to make labeling your products the easiest part of your day. Cannaply’s code is built to Health Canada’s packaging requirements, ensuring each label is compliant, down to the pixel. Design your labels in minutes, not hours — then go spend your time where it matters. Head to www.cannaply.co to start your free trial.

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  • We don’t often have the opportunity to be the first to automate a manual, tedious, task across an entire industry, especially in a highly regulated market — so this one’s exciting. Invoke recently built the beta version of Cannaply™, the only tool to automate the design of compliant cannabis labels for Canadian licensed producers. Currently, LPs manage their way through a 65-page packaging guide from Health Canada, then painstakingly measure pixels and insets in Illustrator to package products, with risk of errors and labelling recalls. Cannaply is solving that: We scoured the regulations, built the code to match, and paired it with an quick-to-use interface. Cannaply is making label generation fast, design compliant, and self-serve. The Cannaply team is looking to connect with Canadian cannabis companies who’d like to automate the manual task of label design (saving a ton of money, headache, and outsourcing in the process). If that’s you, you can check them out at https://www.cannaply.co/ #innovation #technology #cannabis #startups

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  • A designers recap this week from last months Figma’s Config conference 1️⃣ Utility is the foundation of design Design tackles problems; design is never done. Staying user-centric and iterative in real world applications will help ground and guide innovative ideas. 2️⃣ Use smart design systems A good design system has personality and flair; it can help guide design decisions and enhance a brand's identity without compromising quality, consistency, or time. 3️⃣ Accessibility is non-negotiable It opens products up to new markets, protects them from liability, and saves money in the long run. It's also the right thing to do. 4️⃣ Heart Isn't frivolous: Infusing your excitement and unique perspective into design adds an intangible quality that users can feel, even if they don't know the backstory. Thanks for the knowledge Carmen Perry Jennifer Tuan 🙏🧠👩💻👩💻 #config #designsystems #accessibilityfordesign #userexperience #productdesign

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  • An exciting journey with Go Oil, seeing their team, business, and impact grow!

    View profile for John Sparrow

    Dyslexic Thinker | Founder & CEO @ Go Oil | Pioneering Modern Franchise Systems & Spearheading Go Oil's Global Expansion of its Mobile Vehicle Maintenance.

    Did you know that Go Oil HQ is powered by a dynamic team of five amazing humans? We're a small but mighty core team, leveraging partnerships with stellar vendors like Invoke Co. & Franchise GrowthLab and others to flex our operations as demand shifts in our startup. Go Oil isn't just growing; we're thriving! We've sold 408 franchise units across the United States and Canada, each with its own dedicated technicians, sales staff, and ops teams. This has driven our mission forward for Go Oil to be one of the largest mobile service networks. Go Oil also has a growing Corporate Operations division that is growing right alongside our franchisees, and we are already serving up excellence in Manitoba, Alberta, Nova Scotia, California, North Carolina, South Carolina, Michigan, Illinois, and Washington State. I awake each day with a smile as I get to work with our Amazing, small core Winnipeg HQ team. We have accomplished a lot with such a small team. Tino Hove, Tyrone Thiessen, Katharina Ditler, and Kellie Investors: LOI Venture, Ryan Holmes, Dario Meli #GoOil #StartupSuccess #Franchise #BusinessGrowth #Innovation #MobileMaintenance #Automotive #CanadaBusiness #USABusiness #Leadership #TeamWork #winnipeg #manitoba #franching

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  • Invoke Co. reposted this

    View profile for Olivia Bell

    Co-Founder, Head of Product

    Excited that Incrowd is getting into the AI world to expedite the creative process for artists — and I get the chance to talk about it on May 8th with a group of thought leaders. Grab some tickets, drop some questions, and see you there! Thank you Vancouver Women in Technology (VanWIT) for the opportunity. 🙏

    Please join us on May 8th for an exciting event where we will explore how AI is evolving and taking shape in real-life applications. Our VanWIT board member Inga Seelemann will discuss the highlights from the latest Accenture Tech Vision report with us. Inga will have a fireside chat with Olivia Bell, the co-founder and CEO of InCrowd, a collaborative live-streaming app, Mae Coulson, Account Executive at Microsoft, who focuses on Retail, Grocery, Forestry, and Construction clients, and Vivian Chan, Thought Leader, who has been involved in the launch and go to market strategy for multiple waves of disruptive technologies. Thank you to our sponsor, Microsoft Carli Staves (Cifelli) Sign up here: https://lnkd.in/g-3Wag9p #vancouver #womenintech #technology Alejandra Brown, MBA, PMP, CIPP-E, CIPT, CIPM, FIP Veronica Bodell Stephanie Uhlig Susan Romeo-Gilbert Judy Sin, CISSP, CISA, QSA

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