itracks

Hey qualitative market researchers - are you tired of spending time on mundane analysis tasks instead of what really sets you apart? The new AI-enabled itracks Analysis Assistant is designed to solve that exact problem. Conduct qualitative analysis, create impactful highlight reels, and produce stunning data visualizations way faster, without sacrificing on customization or quality. Learn more and get a free demo here: https://hubs.ly/Q02Tw_JN0 #mrx #marketresearch #onlinequal

itracks is excited to be sponsoring #TMRE2024 next week in Orlando! If you're there, stop by booth 521 to say hi to Krystal Rudyk, CMP and Leon Bourner. And don't miss Leon's speaking session at 3:30 Tues if you want to see a demo of the best Analysis Assistant you've ever had! Here's a little preview of what to expect: https://lnkd.in/gCKVvHjH #TMRE #mrx #marketresearch

Stand out as a researcher who provides a uniquely positive experience for clients and participants on the way to delivering great insight. Join us Thursday, June 27th at 12PM PT as longtime client experience expert Candace Northey-Purton shares what she's learned about creating an experience that keeps clients and participants coming back. She'll answer questions like: -What can I do to keep my participants engaged in the process? -How can I make things as easy as possible for my clients to participate as observers? -What can I do to eliminate stress and have people look forward to participating in or observing our next group? -What is concierge service, and what kind of difference can it make to a focus group? -When should I use something like concierge service instead of managing it all myself? #mrx https://lnkd.in/gXdwzrpg

Hearing about our clients' success makes our hearts happy, and we couldn't help but share this latest testimonial from our valued client Gladys Wilma Rivera Flores at the Universidad Catolica de Santa Maria. We're happy to hear that your research is going so well! Please give us a shout if you want to discuss concierge service, Realtime, or anything else Gladys is using for her research. https://lnkd.in/g--mb45 #mrx #marketresearch #focusgroups

itracks collaborated with political research rockstar Chad Bowie to find out what registered Democrats & Republicans thought about the upcoming election. Questions like "Would you still vote for Donald Trump if he were convicted?" and "Could you be convinced to vote for RFK Jr.?" The results were surprising, and AI-enabled sentiment analysis using itracks Realtime solidified the gut feelings experienced during the focus groups. View the highlights from the project, as well as the full webinar, here. #uspoli #politicalresearch #DonaldTrump #RFKJr #marketresearch #2024election https://lnkd.in/eSGuXK8F

Join us May 7th as Chad Bowie and Leon Bourner discuss AI sentiment analysis, the importance of qualitative research for insight into political campaigns, and how it helped determine what undecided voters on both sides really think of RFK Jr. #mrx #marketresearch #politicalresearch #uspoli #election2024 #RFKJr https://lnkd.in/g-Xh2d_2

In honor of Earth Day, we thought it would be a great time to revisit the quantification of the environmental impact of online qual research (vs. in-person). Learn more here! https://lnkd.in/gpcr_YNV #Earthday #onlinequal #mrx

Quality participants are fundamental to any qualitative research study, but finding them is easier said than done. With the rise of AI and people pretending to be who they’re not, now it is more important than ever to have a recruitment process that you can count on.  #mrx #marketresearch #qualitativeresearch #onlinequal https://lnkd.in/gQb2uBhZ

It's always a pleasure to collaborate with the talented, out-of-the-box thinkers over at Kantar. Here's to more collaborations (and custom tech for unique methodologies) in the future! #mrx #onlinequal #marketresearch #collaboration https://lnkd.in/g59SiqRq

TOMORROW - As the saying goes, "you don't know what you don't know." So how do you find out not only the answers to your questions, but which questions you should be asking? With 26 years of applied market research experience, Professor Lawrence Fisher is bringing his passion for and expertise in qual-to-quant mixed-methods research to help us answer that question.   Join us TOMORROW March 7th for a webinar with special guest speaker Lawrence Fisher. More info below: https://lnkd.in/gYatQ-Tw #mrx #marketresearch #qualitativeresearch #onlinequal