Just BeCause Philanthropy Consulting

Our founder Katherine Lacefield (Macdonald) will be speaking at the National Book Access Association (NBAA)'s conference tomorrow! ⬇️

How important are partnerships in nonprofits? 🌟I am excited to share some insights from the latest episode of The Just Be Cause Podcast with special guest Gretchen Villegas of Nexus Strategy and Growth Partners LLC. As we dive into the nuances of nonprofit partnerships and impact, here are three key takeaways from our conversation: 🔗 Collaboration Over Competition: Partnerships are essential in today's landscape. Bringing together for-profit, nonprofit, government, and community sectors can strategically fill gaps and enhance social impact. It's about leveraging each entity's strengths to create sustainable solutions. 🧩 Think Holistically: Nonprofits should approach social impact like a puzzle. It's not just about a single solution but understanding and addressing the interconnected needs of the community. The holistic approach leads to more meaningful and sustainable change. 📊 Beyond the Numbers: Impact isn't just the number of meals distributed or events hosted. It's about the systemic change and your work's real, long-term impact. Transitioning focus from quantity to quality can attract more support and drive true transformation. For nonprofits looking to expand their reach and amplify their impact, these strategies can serve as a guide to optimize resources and redefine success! 🎧✨ Check out the full episode to dive deeper into these insights, follow the link in the comments below 👇 How have YOU leveraged partnerships in your nonprofit? Or, what's stopping you from it? #Nonprofit #SocialImpact #Collaboration #Podcast #NonprofitLeadership #Partnerships

This is one of our favorite things to see: our client’s success as they bring about positive impact in the world ❤️ KruShan Foundation and their amazing founders Shannon du Plessis and Kruger du Plessis are the biggest African Penguin fans we know 🐧 Their love and passion for these birds is palpable, and the work needed to save them is urgent. Late last year, the species was labeled as critically endangered: they are scheduled to disappear by 2035. Wednesday have less than ten years folks. Here at Just BeCause Philanthropy Consulting , we believe in your cause, and we will do everything in our power to support you in reaching your goals. Beyond the typical fundraising support such as campaign strategy and email copy, we helped KruShan Foundation by: - Supporting their branding redesign - Reaching out to our own community for donations - Creating a profile frame to bring attention to the cause - Advising on social media strategy - Spreading awareness through our own social platforms - Cheering them on every step of the way Congrats to a successful first online fundraising campaign, we did it! #AfricanPenguins #Fundraising #FundraisingConsultant #EndangeredSpecies — We are a Fundraising Consulting Agency that specializes in animal 🐕 and environmental causes 🌎. Don’t hesitate to reach out if you need support!

💌Would you send that email to your friend? On the latest episode of the Just Be Cause Podcast, I had the great pleasure of chatting up Morgan Gross of Fundraising Beyond Borders to talk all things international fundraising. We tend to focus so much on who our "audience" is, that we forget that these are individuals opening our communications. Morgan brought up a great tip: would you feel comfortable sending your solicitation emails to a friend or family member? When we pause to think about this, it can help us better frame or write the email to feel more warm and friendly, building a stronger bond and connection with our donors. Tune in to the full episode for more tips on international fundraising! Link in the comments! #InternationalFundraising #Nonprofits #NonprofitPodcast #FundraisingBeyondBorders #NewPodcast

🎙️What makes running an international nonprofit different? 🌍 ✨ If you're involved in the nonprofit sector or interested in international development, you won't want to miss this insightful conversation. We just dropped an incredible episode with Morgan Gross, CEO and founder of Fundraising Beyond Borders! 🌍 This episode was a long time coming and I am so excited to have it out into the world! Morgan is my go-to consultant for all things international fundraising and I couldn't wait to share her wisdom with you. I get many messages from nonprofits worldwide, and I often find their situation unique. They tend to face different types of challenges, be it around payment processing or cultural differences. In this episode, we dive deep into these unique challenges and opportunities for international nonprofits, revealing key strategies to build stronger donor relationships and enhance your organization's impact. 🔑 Key Takeaways: 🤝Build Donor Trust and Transparency: Consistently work on sharing impactful stories and showcasing the tangible difference your organization makes to build donor confidence. 📲Leverage Online Presence: Developing a strong digital presence is critical for effective donor engagement and expanding your reach globally. 🫂Foster Meaningful Relationships: Focus on building one-on-one connections through genuine interactions on platforms like LinkedIn to engage potential supporters authentically. Tune in to gain valuable insights and elevate your fundraising game! 🎧✨ 🔗 Listen here: https://lnkd.in/gzw_p5Mi #InternationalDevelopment #NonprofitLeadership #FundraisingStrategies #NonprofitPodcast #JustBecausePodcast P.S. Morgan just launched her International Fundraising Academy! Find out more here: https://lnkd.in/gsRHs6Dr

I still remember getting a 250$ donation as a receptionist at the Montreal SPCA. I was in my early 20s, and had no official fundraising experience or knowledge. I worked in nearly all departments of the shelter and found myself chatting with this woman bringing in two semi-feral kittens. She knew her stuff, we chatted #TNR and long-term solutions to cat overpopulation and how she was glad she caught the kittens early on. 😻She definitely cared. So, I looked down at the intake form and saw the "donation" section. Why not? I asked if she would like to donate towards these two kitten' futures. She donated 250$. Just like that. Now, imagine if every staff was trained to be attentive to these instances. If they took each opportunity to build relationships with people they cross paths with. It's time to shift perspectives and realize that #fundraising is not just the responsibility of a single department but a collaborative effort involving everyone in an organization, even in a shelter! I am so excited to be speaking at the New England Federation of Humane Societies Annual Training Conference of 2025 to demystify the world of fundraising for animals!

For anyone with questions around the Canadian tax deadline extension ⬇️

Natural disasters are scary for everyone, including our pets. Unfortunately, it times of emergencies, our non-human loved ones can lead to even more confusion: - Can I bring my pet to the shelter? - How do I bring them with me? - What should I bring for my pet? - Where can I bring my pet if I can't bring them with me? While some of these are very tough decisions, we need to create a system and structure that takes ALL family members into consideration. When I attended Humane Canada 's conference last May, I listened to two amazing women share stories of how #AnimalNonprofits were crucial to dealing with natural disasters like floods and forest fires. If you want to tune in to the podcast I recorded which touches on this important topic: https://vist.ly/3mrzr5g For anyone dealing with or know someone who is dealing with the California wildfires, there are resources out there to give you resources to keep your entire family safe: https://vist.ly/3mrzr5j #NaturalDisaster #ForestFires #CalFires #PetSafety #PetsareFamily

Here's my 2024 LinkedIn Rewind, by Coauthor.studio: 2024: The Year Nonprofits Proved We're Not Just Surviving, We're Rewriting the Playbook 🚀 This year taught me that the most powerful transformations happen when we stop asking "Can we?" and start asking "How will we?" From launching the Just Be Cause Podcast to getting my first teaching gig at Université de Montréal, every mic drop moment was really about amplifying our collective nonprofit superpowers. Let's talk real impact – not just my journey, but OURS. Podcast Insights That Kept It Real 🎙️ When I started the Just Be Cause Podcast, I didn't just want another interview series. I wanted a revolution of storytelling. Some highlights that made nonprofit hearts everywhere go "YES": • Mutual Rescue episode with Carol Novello: Proving animal welfare isn't just about rescue, it's about human connection • Storytelling magic with Nathan Young: How our narratives transform missions from transactions to movements • Nonprofit leadership insights with Stephanie Jacobs: Reimagining financial sustainability beyond traditional funding Unexpected Teacher Moments 🍎 Having a webinar attendee write to me MONTHS after attending to share how my Storytelling webinar changed her entire approach to fundraising. THIS is why I do free webinars folks. A Year in Fur and Fundraising 🐾 Mr. Pickles (my unexpected foster pup) and Chaiko (my new furry co-pilot) reminded me that every nonprofit journey is about connection. Sometimes that looks like strategic planning, sometimes it looks like a wet dog kiss. Sector Shoutouts That Matter ❤️ 🥼Completed 7-year tenure at PhiLab, leaving behind a philanthropy research legacy 🌍 Expanded Just Be Cause Consulting internationally, thank you to Australian Animal Protection Society , SIYLI, KruShan Foundation and Animals Need Me for making that happen! 🎙️ Launched the Just Be Cause Podcast reaching 47 countries and 344 cities 🗣️ Spoke at two in-person conferences, thank you Humane Canada and BNP Performance for the opportunity! 🏫 Was offered the nonprofit marketing prof job I wish I'd had early in my career Looking Ahead to 2025 Next year? More fundraising help. More storytelling. More challenging conversations. More proving that nonprofits aren't just solving problems – we're reimagining entire systems. To every nonprofit warrior reading this: Your work matters. Your voice matters. And together, we're not just making change – we're making MAGIC. Cheers to collaboration over competition. Always. 🥂 #LinkedInRewind #2024Wrapped #NonprofitImpact

Latest episode is out! Happy Holidays to all!