“We have always led the way in providing true flexibility for working parents. As a mother of eight, I understood firsthand that what parents needed most was support that adapted to their busy lives. While many childcare centres charged steep late fees, we took a different approach: no penalties for unexpected delays. We believed parents shouldn’t have to worry about financial consequences due to a snowstorm or a late train. Our priority has always been to make families feel valued and supported, ensuring their children are well cared for—no questions asked. Flexibility isn't just a policy here; it’s the foundation of how we do business.” - Victoria Sopik, CEO Kids & Company
Award-winning entrepreneur | Industry innovator | Mother of eight | CEO and Co-founder, Kids & Company
In the early 2000s, I set out to revolutionize the childcare industry. With a passion for children and for business, I saw a way to bring those two things together and to make some critical improvements. From partnering with corporations to eliminating waitlists, Kids & Company has disrupted the standard practice in Canada. Offering access to Kids & Company as an employee perk has helped our corporate partners support work-life balance, reduce absenteeism, and attract top talent. Guaranteed childcare and flexibility gives parents peace of mind as they grow their careers. I feel privileged to have built this business alongside an amazing team, enabling these benefits for countless companies, families, teachers, and children. My commitment is to care for your kids like I care for my own. As a mom, I know how invaluable that reassurance is, and I’m proud that we uphold that promise every day.