Klue

We had a documentary crew follow a seller on the final day of his deal… and something happened that turned everything upside down…. The deal became competitive. It’s Klue’s first ever short film – Klueless: A Competitive Deal Story. Watch how a ‘sure fire’ deal turns into a full fledged disaster… And how a lost seller finds his way through a competitive deal. This is the (weird) story of Jonathan. Klueless premieres at Compete Week on October 29th. Register at competeweek.com to attend the premiere.

The single most important win-loss interview question is… The last question! Why? It’s the opportunity to ask one big open ended question to capture those golden feedback nuggets that were not captured earlier. We call it the ‘Hail Mary’ question!

Announcing something big tomorrow. Come back here at 10:00am PST. Don't be Klueless.

People aren’t feeling Tinder as much as Hinge, and it’s a VERY interesting example of product differentiation There’s a few major reasons that Tinder’s value prop isn’t resonating with audiences anymore And Hinge has adapted with changing trends, and it’s reaping the benefits Both products are owned by the same parent company, so it’ll be interesting to see how they handle this 👀

With win-loss, 10 to 15 interviews per month, per segment is all you really need!

This was exactly what we had in mind when we decided to ‘build in public’ – how we responded to a competitor’s product release👇 So you can see how the compete company does compete. In a recent episode of the Coffee & Compete Hunter shared what his week was like turning around a positioning doc for our competitor’s product release… Because these are real things that happen in the competitive space all the time, and nobody writes the rulebook on how to do it. So we wanted to show you how flexible you can be, and show you that it’s okay to take the time you need to fine tune that messaging 🎯 Watch the full episode to hear how more about Hunter’s process positioning against a product release 🎙️

We analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. (spoiler: it's not what your CRM data is telling you.) First up, what your buyer REALLY means when you lose due to 'price’. Ready to fix your go-to-market strategy? Dive into our latest article 👇

The Ready for Launch crew is doing their FIRST LIVE EPISODE at Compete Week 2024 🎙️ Tamara Grominsky, Jason Oakley and Andy McCotter-Bicknell 🥦 are BACK for another episode, going head to head to see who can present… The Best Competitive Launch Fans of the show will remember that Season 1 ended in a 3-way tie… so will this be the deciding round? 👀 You’ll have to find out – register for Compete Week at competeweek.com to watch it live 🎙️

Competing over some classic rock, paper and scissors, we get it. But at Compete Week, we want people to lay down the RPS and com(pet)e TOGETHER in-person for the first time. Because bringing the compete community together is what Compete Week is all about. Learning from people at the top of their field about the best practices of product marketing and competitive intelligence. Then you can go back to always playing rock because you think it wins every time when it’s over. Register at competeweek.com.

😮 beehiiv goes after competitor Kit (formerly ConvertKit) with a ruthless rip and replace campaign. 🥷 Plus, Hunter wants you to steal his competitive enablement schedule!