LIFT Aesthetic Marketing

Now you know what makes a bad Instagram bio. So... what SHOULD you include? ✨ A clear value proposition: What makes your medspa unique? State your expertise or what you specialize in. ✨ Include a direct action like "Book Now" or "Schedule Your Consultation Today" with a link to make it easy to take the next step. ✨ Industry-specific keywords to help potential clients find you—like "aesthetics," "skincare," or "medspa treatments." Need help crafting the perfect bio that converts? LIFT is here as your guide!

The "Little Treat Economy" is taking over! Gen Z and Millennials are all about indulging in small luxuries like fancy lattes and fun snacks. How can your medspa offer that perfect little treat experience that makes your patients feel special? Let’s build your brand around these mindful moments.

The way we engage online is changing! Private, niche communities like Instagram Close Friends Stories and private groups are where authentic conversations are happening. Your patients crave connection with brands they trust in these spaces, where they feel special and part of an exclusive circle. So how can your medspa tap into this trend? ✨ Reward your followers with special giveaways or discounts only posted on private stories or groups. ✨ Respond personally to your DMs to build stronger connections with your audience. ✨ Share time-sensitive offers or flash sales through private stories to create a sense of urgency. ✨ Use private communities to get valuable insights—ask your audience for feedback on new treatments, products, or services.

Want to write better newsletters? Here’s what you should be doing: 💌 Your readers are busy—get to the point quickly and make your message easy to digest. 💌 Don’t bury the most important action. Place your call to action (CTA) early in the email to grab attention right away. 💌 Tailor your content for specific audiences, using personalized subject lines and offers that speak directly to their needs. 💌 Beautiful and on-brand design can make a huge difference in engagement. Avoid clutter and keep it aesthetically pleasing.

November is packed with opportunities to connect with your patients and showcase your medspa. From Movember to Thanksgiving, here are some content ideas to elevate your brand.

Instagram is shifting to a new format, and sticking to the old square style could mean missing out on engagement. Research shows vertical and horizontal content grabs more attention. ✨ Ready to stand out and adapt? Follow LIFT for the latest tips to grow your medspa's online presence!

It’s OK. You can steal our ideas for your October Instagram posts. We got you. 😉👆 #aestheticmarketing #aestheticsmarketing #beautymarketing #medspalife #medspamarketing #liftaestheticmarketing #liftyourmarketing

Staying engaged on social media can feel like a lot—all those comments, likes, and DM questions are overwhelming (especially as your brand grows in popularity)! 🤯 But we have your secret recipe for success. All you have to do is set 15 minutes per day aside. That’s all it takes. 15 minutes. ⏰ Schedule it into your day so it doesn’t get pushed aside. Add it to your daily checklist or calendar—whatever works for you. Engagement is the gold standard on social media. ⭐ #aestheticmarketing #aestheticsmarketing #beautymarketing #medspalife #medspamarketing #liftaestheticmarketing #liftyourmarketing

If it’s important, don’t just say it once! Repeated information is memorable—and you can send the same message to your audience without being boring. The trick is to keep your content fresh! 🌳🍎 Here are 2 tips for switching up your content while keeping your message consistent: 🪴 Try writing about the same topic in different ways, like personal stories, educational content, and entertaining short posts. 🪴 Use different forms of communication to spread your message. Alongside social media posts, consider long-form blog content, ad content, video content, and custom content for your website. Is it worth it? If you work it. Put your content down, flip it, and reverse it. #aestheticmarketing #aestheticsmarketing #beautymarketing #medspalife #medspamarketing #liftaestheticmarketing #liftyourmarketing

Need some tips for your social media posts? Remember the 3 C’s: ✨ Consistency: Post often and post regularly. ✨ Content: Create content that is entertaining, educational, or persuasive. ✨ Connection: Don’t forget to build connections with your clients and community by responding to comments and creating tailored content for your audience. Need more tips? Follow us to learn more! #aestheticmarketing #aestheticsmarketing #beautymarketing #medspalife #medspamarketing #liftaestheticmarketing #liftyourmarketing