Limelight Platform

Marketing departments spend millions sending machines (massive and mid-sized) to agricultural shows but relative peanuts, creating field test experiences that drive sales. Sound familiar? A field test experience needs to show off the features that farmers are looking for and keep them engaged once the event ends — because a sale rarely happens the day of. In the blog linked in the first comment, you’ll learn how to create field tests that convert and find some tips from some of the biggest brands in the business.

Marketing departments spend millions sending machines (massive and mid-sized) to agricultural shows but relative peanuts, creating field test experiences that drive sales. Sound familiar? A field test experience needs to show off the features that farmers are looking for and keep them engaged once the event ends — because a sale rarely happens the day of. In the blog linked in the first comment, you’ll learn how to create field tests that convert and find some tips from some of the biggest brands in the business.

If you're at the Fort Lauderdale International Boat Show then we'll see you there!

Confused by the similarities and differences between Experiential Marketing Software and CRM solutions? We can help. What might be surprising is that outside of both being software, there are actually very few similarities between the two. They have specific purposes and jobs to do, and no matter what anyone tells you, one can’t do the other. Read our latest blog post in the first comment to learn what makes them different, including key features, benefits, use cases, and industry leaders.

Planning an auto show activation? Unsure how to track ROI, gather the right data, or accelerate speed to lead? Get expert insights and solutions in the article linked below.

HCB Yachts uses Limelight Platform to capture and qualify event leads efficiently, even in areas with unreliable connectivity. Read how they used Limelight to build a better experience and drive sales. Link in comments.

Limelight is at Canada's Outdoor Farm Show this week, meeting with marketers who want to make their events more efficient and drive more sales from them. Want to chat? Connect with Terry Foster, Andrew J. Carlin, or Christine Ortiz. Let's make your next event a real hit!

Experiential Marketing is constantly evolving, and if you’re not staying ahead of industry trends, you’re falling behind. Hybrid experiences, sustainability, and community-centric campaigns are all shaping the future of the industry. Are there any trends you’d add to the list? https://lnkd.in/ghvC_G3d 

Build or Buy? 🤔 The age-old question for experiential marketing software. We break down the 11 factors to consider when making this critical decision for your brand or agency. Read the full breakdown in the first comment.

What tech are you using to capture leads at events? Do you know your options? (Are you using pen and paper!?) Here are eight apps/tools for event lead capture. Link in first comment.