Lovehoney Group

The Future of Sexual Advice: Ask Lovehoney A.I.ssistant Anything! Everyone has a question about something sex-related – but not everyone has someone they feel comfortable talking to. Enter Lovehoney A.I.ssistant, an AI-powered chat tool designed to provide sexual wellness advice and product recommendations. Tell the A.I.ssistant what you're into, and get advice tailored to your preferences. By asking insightful follow-up questions, the A.I.ssistant gets to know your needs and helps you find your sexual happiness. Trained in collaboration with sexologists, the A.I.ssistant draws on Lovehoney's 20+ years of experience in sexual happiness to answer the questions you may not feel comfortable asking anyone else. We knew there was a lack of trusted sex advice sources – something proven during subsequent research: around a third of people surveyed in the UK would feel more comfortable consulting AI than a person about private matters like sex and masturbation. Lovehoney A.I.ssistant is designed to be a safe space for exploring sexuality. The need for safe, accessible platforms to learn about sex, inspired Lovehoney to develop a solution that helps people achieve sexual happiness with assured discretion. Lovehoney’s AI lead, Philipp Hamburger, said: "We feel it's not just our privilege but our duty to help our customers, because we know that opening up about sex is something many still struggle with. When it comes to sex, everyone is on a unique journey, and our Lovehoney A.I.ssistant has been designed to offer a personal guide to pleasure that can be with our customers every step of the way. Lovehoney A.I.ssistant is our approach to conversational e-commerce where we are leveraging LLMs to help the customer find the right advice or the right product for their individual needs. The Product is developed in-house by our AI department who did an excellent job on shipping their first product.”

Thank you to Wera Hobhouse MP for meeting with us this week at Westminster, and allowing us to share our passion for what Lovehoney Group does for individuals and society more widely. Johannes Plettenberg Kate Hodgson-Egan

We’re thrilled to announce that the Womanizer Premium 2 has been featured in the exclusive sneak peek of Katy Perry’s new video Woman’s World! To celebrate this high profile appearance of one of our bestsellers, we made this cheeky video to see just what the Womanizer Premium 2 herself might have to say about her new celebrity status... All in good fun 😉    But in all seriousness - when talking about female pleasure, we should always listen to women. In the past few years, Lovehoney Group has done exactly that, taking great strides to shape Womanizer into a globally renowned brand that encourages women to discover their own sexuality. Womanizer is proud to be part of the global movement to close the infamous orgasm gap between men and women. #femaleempowerment #womanizer #WomanizerWomansWorld

It's a Woman's World and we are lucky that Womanizer is part of it!   On our mission to remove the taboo around female sexuality and masturbation, we have landed a big hit: Katy Perry is dancing with a Womanizer in her latest music video.    We are so excited and proud to see our beautiful product featured in a music video by the American superstar. Celebrating women all over the world and in all their life stages is exactly what Womanizer is all about! Thank you Katy for joining our quest to open the dialogue about female pleasure! #katyperry #femalepleasure #womanizer #WomanizerWomansWorld

Join the Hive: Become a Lovehoney Queen Bee!     Are you over the age of 65 and bursting with passion for sexual wellness? Ready to change the world’s perspective on intimacy in later life?    Lovehoney is on the lookout for three fabulous senior sexperts to join our panel of pros! The chosen three will come to the Lovehoney studios for a day of filming, and receive £500 as well as five sex toys of their choosing, with ongoing expert opportunities throughout the year.    All you have to do to apply is follow the link in the comments and fill out the application form there. The deadline for applications is the 11th June – share this with anyone that you think should apply!

🚀 Sexual Health Censored: Deutsche Bahn Refuses Womanizer's Masturbation Month Campaign This May, in recognition of International Masturbation Month, Womanizer aimed to shed light on the often-overlooked health benefits of masturbation. With a bold digital campaign planned for five major Berlin train stations, Womanizer sought to educate the public about how self-pleasure can improve sleep quality and reduce stress. Despite the scientific backing and the modern approach to self-care, Deutsche Bahn denied the campaign. This decision underscores the ongoing stigma surrounding sexual health topics. Verena Singmann, Head of PR at Lovehoney Group, expressed disappointment: "It's frustrating to see essential discussions about sexual health and education still facing censorship. In today's world, where quality sleep is hard to come by, we wanted to offer a healthy alternative to sleeping aids. It's a shame this message wasn't embraced despite the scientific support." As we continue to break down barriers and challenge outdated taboos, campaigns like this one are crucial in promoting a healthier, more informed society. 🛠️ #SexualHealth #Education #MasturbationMay #SelfCare #WomanizerCampaign

Curious about how Lovehoney Group became the global leader in the #Sextoy industry? Check out this fantastic article (in German, sorry!) for all the juicy details (link in the comments).

Celebrating our brand Womanizer's successful campaign to make an impact and join the conversation! Major shout out to Jo Rumstadt and Elisabeth Neumann for the quick turn around time! 

🎉 We’re absolutely thrilled to announce that we've been shortlisted as finalists in two categories at the 2024 Performance Marketing Awards!   🏆Best Full Funnel Strategy category: Lovehoney x Gen3 Marketing – That Full Funnel Buzz🎉 🏆Best Managed Affiliate Programme - Enterprise Level category: Lovehoney x Gen3 Marketing – Education is the Key to Success🎊 Major shoutout to our affiliate partner Gen3 Marketing and a big thanks to their team’s creative insights, unique talents and support. Check out the full shortlists in the comments below! Adam F. Catherine Dunn

The Olympics Are Coming... And We Want To Lube Them Up The Olympic Games are a celebration of the peak performance of the human body – something that we as the sexual happiness people can wholeheartedly relate to! With the world watching as Paris 2024 draws nearer, we would love to show our support for this stellar global event in our own way – by enriching the happiness and sexual health of those involved.  Since the 1988 Olympic Games hosted in Seoul, South Korea, the Olympic Committee has been providing athletes in the Olympic village with free condoms, a vital, health-forward and sex-positive gesture – and this year, Lovehoney are extending an offer that, surely, nobody could refuse? Lovehoney is offering a generous quantity of our high-quality water-based lubricant to the Olympic village to ensure that athletes can have safe – and most importantly, enjoyable – sex and pleasure in 2024.  Lovehoney’s CEO Johannes Plettenberg stated in an open letter to Laurent Michaud, Director of the Olympic and Paralympic Village:  “By providing both condoms and lubricant, we can further support the well-being of all athletes, ensuring they have the resources they need to enjoy intimate moments to their fullest, safely and comfortably.  This proposal is extended with the utmost respect for the athletes and the spirit of the Games. We believe in supporting peak performance, both on the field and in more private moments, with a touch of humor to lighten the mood in the highly competitive atmosphere of the Olympics.”