Lynk Partnerships

Happy Mother's Day from Lynk Partnerships. . . . #affiliatemarketing #partnershipmarketing #partnerships #consulting #canadianagency #femaleownedbusiness #strategicpartnerships

Our latest blog post on the importance of partnerships in the cleantech industry is now live. Click the link below to read. . . . #affiliatemarketing #partnershipmarketing #partnerships #consulting #canadianagency #femaleownedbusiness #strategicpartnerships #businessgrowth #cleantech https://lnkd.in/gpC5MYcP

Are you looking to grow your business this year? We can help your business reach its goals, send us a message to find out how. . . . #affiliatemarketing #partnershipmarketing #partnerships #consulting #canadianagency #femaleownedbusiness #strategicpartnerships #businessgrowth

Affiliate marketing isn’t just for large businesses. Both small and medium sized businesses can benefit from affiliate marketing. Four advantages to consider are: ➤ Performance based payout - generally you are only paying for the number of conversions (sales) that an affiliate sends to you. ➤ Fills gaps in internal skill sets - you can specifically target affiliates that have skills (video, social media, etc) that you are lacking in your current marketing team without the need to hire someone on staff. ➤ Diversifies your marketing strategy - affiliate marketing adds another tool to your marketing strategy to ensure you have covered all different marketing angles. ➤ Targeted awareness - Affiliate marketing can increase awareness around select campaigns or products. If you’d like to learn more about how affiliate marketing can help your business, send us a message. . . . #affiliatemarketing #partnershipmarketing #partnerships #consulting #canadianagency #femaleownedbusiness #strategicpartnerships #growth

The right strategic partnership for your business is the one that will help your business meet its goals. Different strategic partnership tactics can be used to create different outcomes. Here are a five different tactics your business could utilize: ● 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 where the partnership usually focuses around a business or influencer who promotes a business for compensation. Could be leads based or purchase based compensation. ● 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 where a person (generally an influencer) refers leads to a business in return for compensation. Usually purchase based compensation. ● 𝗧𝗲𝗰𝗵 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 where two brands work together to create new products or improve existing ones (usually seen within smaller SaaS companies). ● 𝗖𝗼-𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 / 𝗖𝗼-𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 where by collaborating to create promotional content the partnership may be able to help with SEO, brand awareness, customer loyalty and/or trust or acquiring new customers. ● 𝗝𝗼𝗶𝗻𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 where brands work together to create a new product or improve an existing one. This can help solve a problem in the marketplace or fill an existing gap. . . . #affiliatemarketing #partnershipmarketing #partnerships #consulting #canadianagency #femaleownedbusiness #strategicpartnerships #growthmarketing

Are you a small business owner looking to grow in 2024? Small and Medium-sized Enterprises are turning to partnerships to help them reach their goals. Strategic partnerships can: ✻ Gain brand visibility and access to a larger audience ✻ Build trust and loyalty with new and existing customers ✻ Enter into a new market ✻ Pool resources and share costs If you’d like to learn more about how partnerships can help your business reach its goals, send us a message. . . . #affiliatemarketing #partnershipmarketing #partnerships #consulting #canadianagency #femaleownedbusiness #PartnershipGoals #growthmarketing

How do you know if partnership marketing is right for your business? Has growth or revenue stalled for your business? Have you hit a plateau?  Partnership marketing can help your business reach new audiences, gain new customers, establish yourself in a new medium, increase brand awareness, further brand trust and/or loyalty. If you are interested to learn about how partnership marketing can help your business grow, send us a message. #affiliatemarketing #partnershipmarketing #partnerships #consulting #canadianagency #femaleownedbusiness #partnerships #growthmarketing

In our latest blog post, we discuss how corporate social responsibility partnerships foster growth. https://lnkd.in/grbf4Ct2 . . #affiliatemarketing #partnershipmarketing #partnerships #consulting #canadianagency #femaleownedbusiness #partnerships #corporatesocialresponsibility

Yesterday was Earth day. Does your company have a corporate social responsibility program? While a corporate social responsibility program doesn't have to be environmental, many businesses choose an environmental initiative. A corporate social responsibility program is another way that partnerships can help your business to grow. You are differentiating yourself from your competition. "Seventy seven percent of consumers are motivated to purchase from companies committed to making the world a better place." 1 With stats like that, it's hard to ignore the need for a corporate social responsibility program. To learn more about how a corporate social responsibility partnership can help your business, send us a message. . . . #affiliatemarketing #partnershipmarketing #partnerships #consulting #canadianagency #femaleownedbusiness #partnerships #corporatesocialresponsibility 1 https://lnkd.in/d-GH_Mif

Do your sales seem a bit sluggish? Has your business hit a plateau? If the answer to either of these questions was yes, have you considered partnership marketing? Partnership marketing is simply the collaboration of two or more businesses to achieve reciprocal benefits. Teaming up to pool resources, information or technology they may not otherwise have access to can allow each business to flourish all while keeping costs low and reducing any risks. Partnering with a strong reputable brand can then project that reputation onto your brand. This association can break down barriers and lead to an easier time in acquiring new customers and their trust. A direct connection to a new audience will help increase your company’s visibility which can lead to higher probability of acquiring new customers. Along with a new audience, partnering with a certain business can also allow your business to reach entirely new markets. For more information on partnership marketing or how partnership marketing can help your business grow, send us a message. . . . #affiliatemarketing #partnershipmarketing #partnerships #consulting #canadianagency #femaleownedbusiness #partnerships