Mars United Commerce

Mars United's Ecommerce team attended unBoxed in full force to learn about the new ad solutions and other innovations Amazon will roll out over the coming year while continuing to demonstrate its unique ability to operate effectively as both a media company and a retailer. Among the numerous new product announcements at the show, we've identified five that could have a major impact on commerce marketing success. Check out our analysis here: https://lnkd.in/erQxvgYT #AmazonunBoxed2024 #Amazon #takeaways #commercemarketing

We're taking the stage alongside industry leaders at Path to Purchase Institute Live on November 14! Join us to hear from P2PI's Cyndi Loza, Bob Evans Farms' Tony Fung, Bimbo Bakeries' Stephanie Plehn, and Mars United's Greta Santori discuss how to effectively leverage a co-brand partnership. Get the details on the insights we'll be bringing and how you can connect with our team at P2PI Live: https://lnkd.in/eKuHVFwQ #P2PILIVE2024 #brandstrategy #cobrand #partnership

What a blast! Yesterday, we hosted the inaugural Bentonville Commerce Marketing Summit and already can’t wait for the next one! Over 125 attendees from the supplier community listened to industry experts share their POVs on the future of retail, transformational retailer growth strategies and disruptive trade experiences. They participated in workshops on winning Walmart search and audience planning, plus gained insights into engaging with Gen Z and developing actionable strategies for brand success at Walmart and Sam’s Club. If you joined us for this extraordinary day of learning, collaboration and making new connections, tell us about your favorite moment or insight in the comments! Special thanks to our sponsors Acorn, Breaktime Media, GroundTruth, Ogury, Shopkick by Trax, and VIZIO Ads!

Get ready to step up your brand strategy at Kroger! Join us in Cincinnati at Excellence in Ecommerce Live: Kroger Edition on Nov. 6 for a day of learning and networking focused on driving growth at this key retailer. We'll be there with two great sessions: 🤝 Dan Westendorf, VP of Customer Development, joins Jill Smith, VP of 84.51º, to discuss how to partner with Kroger Precision Marketing in new and creative ways to expand your brand's digital footprint. 🌱 Tim Stocks, MBA, VP of Marketing, and Lindsey Simcik, Digital Shelf Director, will explore how to drive brand growth through digital channels by leveraging proprietary data to identify ideal keywords, optimize product pages, and effectively invest in retail media. Spots are limited so reserve yours ASAP! https://lnkd.in/gAWEyeYC #ExcellenceinEcommerce #Kroger #brandstrategy #retailinsights

Retail media ad spending in Canada is projected to grow 26% in 2024 to surpass the C$3 billion mark — nearly double the total of three years ago, according to eMarketer. As this space continues to develop, the partnership between brands, agencies, and retailers will be key to unlocking its full potential. We're excited to announce the second edition of our Canadian Retail Media Report Card to help you navigate this rapid growth! Featured in this edition are: • Coverage of six important retail platforms, including the addition of two networks. • 90 evaluated capabilities across five key performance areas. • An expanded review of media opportunities to reflect the trend toward offsite and on-location options. Download your copy here: https://lnkd.in/gMpRCp2G #retailmedia #RetailMediaReportCard #retailmedianetworks #insights

If you're at Asana's Work Innovation Summit today, don't miss our session at 2:45pm! Mars United's Sneha Shekar and Janet Mertz will be joined by Erin Farrell and Dan Overgaag from Spur Reply to discuss how to effectively scale Asana and drive impactful results across your organization. This is going to be a dynamic conversation from the leaders who spearheaded efforts to implement Asana across Mars United!

The rapid growth of retail media has put a spotlight on the physical store, which still accounts for 90% of all packaged goods sales. But to effectively tap into this growth, retailers need to improve the experience for shoppers while proving impact for advertisers. 7-Eleven’s Gulp Media Network has designed an ad solution that seamlessly addresses the needs of both groups. This article examines the power of retail media in the convenience store channel and the unique strengths of in-store radio as viewed through the lens of Gulp Radio. Learn more here: https://lnkd.in/e-bryss3 #Cstore #instoreradio #adsolution #retailmedia

Ready to step up your brand strategy at Target? Join us in Minneapolis at Excellence in Ecommerce Live: Target Edition on October 29 for a day of learning and networking focused on driving growth at this key retailer. Tim Stocks, MBA, VP of Marketing, and Eric Pankratz, Director of Commerce Media, will lead a discussion on leveraging your retailer relationships and data to maximize the return on retail media investments. Learn more and register here: https://lnkd.in/eKMxCU6H #Target #E2Live #retailstrategy #brandstrategy

Target has made pivotal moves into omnichannel transformation and digital commerce leadership. Tune into firstmovr's JBPx Target Omni Growth Summit on Oct. 22 as 12:45pm to hear Mars United's Abby Barin and Henkel's Will Lee discuss how they leveraged a Roundel partnership for a successful product launch. RSVP here: https://lnkd.in/eKX2_9Gz

Greetings from the Windy City, where we're ready to be blown away by Shoptalk's newest event! Mars United experts Jake Berry and Jasyn Simpson are at #ShoptalkFall2024 and ready to discuss your business challenges, explore ways to effectively navigate industry change, and plan for real growth in 2025. See what solutions we're bringing for brands and retailers alike: https://lnkd.in/eVSgzQKz #marketing #brandstrategy #retailstrategy