Martal Group

Who else out there can relate? 😂 #leadgeneration #sales #salescycle #coldemails

🤔Would you rather generate 10 leads at $150 a piece or 5 leads at $300 each? Here’s the catch… The $300 leads are 50% more likely to purchase and have triple the lifetime value of the less expensive leads, but they take an extra 90 days to convert. So the real question is, what’s more important: quantity or quality? It’s tempting to use cost per lead (CPL) as a quick way to measure lead generation success, but in the end, CPL is just one factor in a much larger equation. When it comes to B2B lead generation, not all leads are created equally.  Your dream clients will have a higher CPL and longer sales cycle, but they are well worth it! Our CEO, Vito Vishnepolsky, shares a prime example of how choosing quality over quantity impacts long-term success. Check out his post below! 👇 If you’d like to dive deeper into how we help B2B leaders like you generate high-quality leads that convert, book a free consultation with our team today: https://martal.ca/ #b2bleadgeneration #b2bsales #SDRs #appointmentsetting #salesadvice #thoughtleadership

What Makes Martal Group Different? Here’s What Our Clients Say! We’re buzzing with excitement! For three consecutive quarters, Martal Group has been named a leader in Email Marketing, Outsourced Sales, and Lead Generation by G2. But what does this mean for you? 👥 Behind the Scenes: Our team isn’t just experienced; they’re seasoned lead gen machines in over 50 industries. From tech startups to Fortune 500 giants, they’ve revolutionized sales strategies for our clients with a blend of knowledge and innovation. And they are ready to do the same for you! 📈 Results That Speak Louder Than Awards: Sure, the accolades are great, but the real reward? Increasing client meetings and driving sales acceleration! How? Through our unique signal-driven prospecting and cutting-edge tactics that turn prospects into purchasers. 🎥 Hear It Directly From Our Clients: “Everyone that we've interacted with at Martal has shown a high level of expertise in their area of knowledge. The PMs at Martal are careful to match clients with sales engineers who have domain knowledge and can 'walk the walk' when it comes to speaking with industry leaders.” - G2 Verified Review 🔗 Curious to learn more about how we turn challenges into opportunities? Want to join the ranks of our satisfied partners? 🌟 Read what they’re saying on G2: https://lnkd.in/efXDfyV6 🌟 Explore how we can help you: https://martal.ca/ Let’s make the next quarter even more remarkable together! #B2BSales #B2BLeadGeneration #EmailMarketing #SalesOutsourcing #AppointmentSetting #G2Leaders #ClientSuccessStories

🎉 Celebrating 15 Years of B2B Sales Excellence at Martal! 🎉 As we mark our 15th anniversary, we reflect on a journey filled with growth, groundbreaking strategies, and enduring partnerships. From our humble beginnings in 2009 to becoming a leader in B2B lead generation and sales enablement—we've come a long way! 🚀 Achievements to Celebrate: We're immensely proud of our team and what they've accomplished, which includes fostering relationships with over 2,000 global clients, from nimble startups to esteemed Fortune 500 companies. Our proven lead gen strategies have significantly scaled sales for our clients and contributed to our recognition as one of The Globe and Mail's Top Growing Companies, where we celebrated a remarkable 922% revenue growth over the past three years. 🙏 A Heartfelt Thank You: This milestone could not have been achieved without the trust of our phenomenal clients. Your support has been the cornerstone of our success, fueling our mission to simplify and accelerate sales processes. 🌐 Looking Ahead: With an eye on the future, we're excited about enhancing B2B sales strategies through AI-driven technologies. Stay tuned for more innovations that will redefine how outbound campaigns are managed and optimized. Want to learn more about our 15th anniversary? 🔗 Check in the comments for a link to our announcement on Yahoo Finance! #B2BExcellence #SalesEnablement #LeadGeneration #AppointmentSetting #B2BSales #AnniversaryCelebration

👏 Join us in congratulating Christopher G. on a well-deserved promotion to Director of Sales Enablement! Over the past year, Chris has led our training programs, significantly boosting our team's performance and capabilities. In his new role, Chris will contribute to the development and execution of top-notch sales enablement strategies so we can continue to meet and surpass our growth goals.  Here’s to new beginnings and great successes ahead! #Leadership #SalesEnablement #CareerGrowth 

We had an incredible time at this year’s Sales Engagement Summit at The Brewery on Chiswell Street! Thank you, Engage Sales, for coordinating such a phenomenal event. The case studies, interviews, and panel discussions were packed full of unique insights and actionable advice. Also, a big shout out to Paul Vaid for representing Martal and networking with our fellow sales enthusiasts. Here’s to a productive Q4! 🍻 #SalesConference #SalesEvent #B2BSales #B2BLeadGeneration #SalesOutsourcing #Networking #Event #Conference

🚀 Is Your Sales Pipeline Full of Leads but Low on Conversions? 🚀 Factors like market dynamics, economic turmoil, and consumer preferences are often accused of being the root causes for declining sales. But what if the answer is simpler than that? What if you could flip your company’s growth trajectory simply by changing how you speak to prospects? 🤔 What if the key to overcoming a low conversion rate lies in the questions you're asking—or not asking? At Martal, we use questions to to ramp up rapport, overcome objections, and deliver new deals to our clients. So, the idea of questions conquering conversion challenges is more than just a theory to us—it’s a fact. That’s why we created this definitive guide on sales questions! Inside, you’ll discover: ❓60+ Key Questions to Ask by Sales Stage 💡Expert Tips for Handling Objections Through Questions 💎Real-Life Examples and Advice From Top Sales Professionals Ready to dive in? ⤵️ 🔗 https://lnkd.in/gzyhceDv We want to give a big shoutout to Axel Lavergne, Sean Lee-Amies, Shaju Devessy, Roman Zrazhevskiy, Colt Agar, Jon Gordon, and Jen Seran who generously offered their time and expertise to ensure this guide was packed full of actionable insights. #b2bsales #b2bleadgeneration #appointmentsetting #SDRs #BDRs #salesadvice #salesenablement

🏥Are you struggling to generate leads in the healthcare industry? It's not your fault! ⬇️ This is a market notorious for high barriers to entry, miles of red tape, and lengthy sales cycles. At Martal, we've pour hundreds of hours into developing strategies proven to generate high-quality leads in the healthcare industry. That's why we are the #1 lead qualification and appointment setting service provider on Clutch. Don't just take our word for it—check out what our clients have to say: 🔗https://lnkd.in/g99424Un 🔗https://lnkd.in/gJ7C2xat For a more in-depth view into our healthcare lead gen strategy, dive into our latest case study: 🔗https://lnkd.in/gyXzjUPR #healthcare #medical #b2bsales #b2bleadgeneration #appointmentsetting #leadqualification #salesoutsourcing

⬆️This Just In: 30% Increase in Our Client SQLs for August What's our secret? 🤫 Scaling our clients' pipelines with high-quality sales leads is our #1 goal at Martal, which is why we're always on the lookout for unique ways to beat last month's metrics. So, what's our "new" technique for driving results in one of the slowest months of the year? 📞Cold Calling ... seriously! No, it's not new. In fact, most people say that cold calling is dead. ☠️ Then, what's the deal? B2B buyers are exhibiting symptoms of channel fatigue. While email and LinkedIn are still essential channels for lead gen, they are oversaturated with marketing messages. That’s why cold calls are making a comeback! At Martal, we follow a proprietary multichannel strategy that uses a blend of calls, emails, and LinkedIn to generate SQLs and book meetings without creating channel fatigue. If you want to learn more about our process and how we can help scale your sales pipeline, book a free consultation today! 📆https://lnkd.in/gzWaYDPr #salesoutsourcing #appointmentsetting #salesdevelopment #b2bleadgeneration #b2bsales #businessdevelopment #salesenablement

🔥 What’s the Secret Sauce to Sales Mastery? 🤔 Every sales pro wants to know the secret to exceeding targets consistently.   But here’s the catch—there is no magic formula or hidden playbook that will help you unlock the mysteries of sales success. The truth is: you have nearly everything you need to reach your full potential—right now. The only thing missing? Real-world advice. That’s why we’ve broken down the insights from leading experts we interviewed over the past year. These aren’t your everyday self-proclaimed influencers but industry titans who’ve cracked the code to sustained success! Here are the highlights from our latest sales blueprint: 💡 Failing forward: Learn from Mark Sewell, VP of Growth at clickworker, on how embracing failure can lead to innovation. 🤝 Mutually beneficial relationships: Oren C. of One One Three Growth Strategies shares how to create partnerships that stand the test of time. 🤫 The power of silence in negotiations: Dr. Guy Katz, Professor of International Management, reveals how silence can be your secret weapon. 💪 Resilience over passion: Edward Young, our VP of Sales Operations, emphasizes the importance of a strong, adaptable mindset for long-term success. 🌍 Cross-cultural mastery: Jason Weiss from Axis Innovation explains how to navigate and align expectations in global markets. 🧠 Proactive mental health: Cory Chadwick, CEO of the The Mental Gym, highlights the power of small, consistent steps in achieving goals. 🛒 Consumer-first strategies: Meredith Slemko, Director of eCommerce at Kenvue, shares how putting the customer at the center of your strategy can help you stay ahead of market trends and exceed expectations. 🤖 Tech and creativity synergy: Bob Childs of ManageArtworks discusses balancing creativity with technological advancements to stay ahead in sales. Ready to elevate your sales game? Read the full article and start implementing these winning strategies today. 🔗 https://lnkd.in/g3_CJZGD And a big shoutout to our contributors—your wisdom is paving the way for the next generation of sales leaders. #SalesExcellence #ThoughtLeadership #SalesStrategy #B2BSales #Innovation #SalesLeadership