MASSIVart

🌟 Illuminate. Transform. Engage. 🌟 Artistic lighting is a game-changer, turning ordinary spaces into dynamic environments. As day fades to night, it doesn’t just beautify—it enhances safety, encourages community engagement, and brings vibrancy after dark. Beyond aesthetics, smart lighting is essential for security, especially in urban areas, helping deter crime and boost confidence in public spaces. For real estate developers and municipalities, investing in artistic lighting is a strategic move. It boosts property appeal, attracts tenants, and highlights unique features. Sustainable lighting designs demonstrate a commitment to eco-conscious living, a key draw for today’s consumers. By prioritizing lighting, developers elevate property value, improve occupancy rates, and drive long-term economic growth. #MASSIVartLoves #CreativePlacemaking #ArtisticLighting #UrbanDesign #UrbanPlanning #RealEstateDevelopment #CommunitySafety

🌟 A Floating Garden in The Hague 🌿 From May 9 to June 2, 2024, The Hague hosted BlowUp Art, featuring a stunning floating garden on the Hofvijver pond. This vibrant outdoor exhibition, curated by Mary Hessing, showcased inflatable artworks crafted by Yuverta students with guidance from ecological landscaper Deborah Treep and artist Frank Bruggeman. Dutch designers like STUDIO JOB, Marcel Wanders, and Sigrid Calon challenged perceptions of art and politics through innovative inflatables. Site-specific art transforms ordinary spaces into extraordinary experiences, encouraging us to appreciate the interplay between art, culture, and environment. #MASSIVartLoves #SiteSpecificInstallation #BlowUpArtTheHague #CreativePlacemaking #PublicArt

In a recent conversation between Philippe Demers, Founder & CEO of MASSIVart, and Sylvain Fortier, a recognized leader in real estate, Fortier shared his unique perspective on transforming the built environment. With over 35 years of experience, including his role as Chief Investment and Innovation Officer at Ivanhoé Cambridge, Fortier has driven real estate innovation by integrating placemaking and long-term value creation into his strategies. 👉 This is the first in a series of insights where we’ll delve into how Fortier’s expertise is shaping the future of real estate. Expert Insight #1: Placemaking is the New Competitive Edge Fortier points out that the future of real estate lies in embracing placemaking. Buildings that offer more than just functionality—those that provide emotional connections and experiences—will attract more tenants and remain relevant in the long term. Whether we’re talking about retail, offices, or residential spaces, placemaking is becoming essential. Tenants want more than just a space to work or live; they want environments that feel good to be in. #ExpertInsights #RealEstateInnovation #FutureOfRealEstate #RealEstateLeadership #RealEstateInsights

Art and Transit Benchmark Alert! 🌟 San Francisco International Airport (SFO) sets the standard for integrating art as a strategic aspect of the travel experience! Home to the SFO Museum—the first accredited museum in an airport—and supported by the San Francisco Arts Commission, SFO showcases a vibrant mix of art, from stunning permanent installations to rotating exhibitions, including student showcases from local universities and colleges. 🎨✈️ Art at SFO isn't just eye candy; it captivates millions of travellers and inspires the local community, sparking cultural pride and driving economic growth. By prioritizing art, SFO enhances customer satisfaction, attracts more airlines, and boosts revenue while supporting local artists. “Before you check into a stunning hotel or explore a new city, chances are your travels will begin at the airport. And the journey is just as important as the destination,” says Forbes! Explore how SFO exemplifies the transformative power of art in airports—read the full article here. https://lnkd.in/eSh--s7h #AirportExperience #ArtAtAirports #ArtInTransit #AirportDesign #InfrastructureDevelopment #TravelExperience #AirportInnovation

🔦 We want to spotlight the Deconstructed Heart sculpture at Gaukel Street Parkette, designed for teenage girls! 💖 📍 Located in downtown Kitchener, it connects the city core to Victoria Park amidst a vibrant community. Research from Make Space for Girls and Growing up Boulder underscores the importance of inclusive spaces for teen girls. With their input, this sculpture offers a welcoming, playful spot. Creating inclusive spaces for teenage girls is essential for fostering self-expression and social skills. In today’s digital age, these areas foster genuine connections and promote inclusivity and empowerment. Reflecting teen girls’ interests ensures their voices are heard, boosting mental well-being and positive self-image. Overall, spaces like this support teenage girls' healthy development in physical, social, and emotional ways. 💖 #MASSIVartLoves #MakeSpaceForGirls #CreativePlacemaking #PublicArt #PublicSpace #InclusiveDesign #ArtInstallation

Excited to unveil Dynamite Clothing's stunning new flagship store at ROYALMOUNT, where art, fashion, and nature converge! 🌿👗 This 8,000 sq. ft. space is part of Canada’s largest LEED Gold retail project and redefines customer engagement. In collaboration with MASSIVart, the store features a captivating digital installation by artist Berenice Golmann Pupponi. At its heart is Future/Nature, an abstract artwork displayed on a 28.3 ft. x 11 ft. LED screen, immersing visitors in the beauty of nature as they explore the store. The architecture and art combine to create a dream-like environment, inviting exploration through luxurious details and thoughtfully designed spaces. This flagship store goes beyond shopping—it crafts a deeper emotional connection with the brand, setting new standards for innovation in retail ✨ Discover the full story and explore the creative process that brought DYNAMITE's vision to life here! https://lnkd.in/gNYUcv28 Photos by Charlie Marois #MASSIVart #ROYALMOUNT #DYNAMITE #ArtInRetail #RetailInnovation #FashionAndArt #PublicArt #CreativeSpaces #CustomerExperience CARBONLEO

🏡 "Bringing Home to the Unknown" in Regent’s Park is a thought-provoking installation by POoR Collective and students from Mayesbrook Park School. The piece explores themes of identity and belonging through a vibrant, functional design inspired by students' views of central London as a mythical place, contrasting with their lives in Becontree. This work is the result of workshops focused on the concepts of belonging and the activation of public spaces. 🎨 Public art installations like this play a vital role in fostering community involvement, offering a platform for local voices and stories to be heard and celebrated. They encourage public engagement and dialogue, creating spaces where communities can connect and reflect on shared experiences and aspirations. Part of the Becontree centenary, this piece symbolizes the students' vision of a space where they could truly belong. 🌍 #MASSIVartLoves #POorCollective #PublicArt #CreativePlacemaking #ArtInstallation #Becontree100 #CommunityArt

🌿 "PARK PARK" by Public City Architecture is reimagining urban spaces through creative placemaking! This inspiring project transforms a typical parking lot into a vibrant cultural hub, challenging conventional land use and highlighting the vital role parks play in urban infrastructure. By focusing on public engagement, "PARK PARK" creates spaces that reflect community needs, fostering connection and interaction. With sustainability at its core, it enhances air quality and biodiversity, promoting ecological balance in cities. Celebrating local culture, this project turns parks into cultural landmarks that honour heritage and diversity. Through innovative design, "PARK PARK" transforms urban experiences, making our cities more liveable and inviting. 🏙️✨ Photos by Kokemor Studio #MASSIVartLoves #CreativePlacemaking #UrbanInnovation #PublicRealm #CommunityEngagement #DesignThinking

Activating Spaces Through Creative Signage 🌅 ‘Belgravia Sunrise’ by Adam Nathaniel Furman (Hon FRIBA) is a vibrant installation that brightens the streets of Belgravia, London, with bold colours and striking patterns. This artwork transforms ordinary spaces into lively hubs, bringing joy and energy to the urban landscape. Creative signage like this invites people to engage with their surroundings in fresh, exciting ways. It promotes community interaction, enhances neighbourhood aesthetics, and fosters a unique local identity. By beautifying public spaces, installations like Furman’s also support local businesses and attract visitors, boosting social and economic vitality. 👏 🎨 With a focus on craft and delight, Furman redefines how we experience public spaces, creating an environment that invites exploration and connection. Photo Credit: George Whale Grosvenor #MASSIVartLoves #AdamNathanielFurman #CreativePlacemaking #PublicArt #SpaceDesign #UrbanDesign #CommunityEngagement

🌟 Urban Land Institute's ULI Fall Meeting in Las Vegas is coming up! Coralie Olson, Managing Partner at MASSIVart, will share insights on incorporating creative placemaking into land development projects at the "Sparking Development with Arts and Culture - Best Practices in Real Estate Development" session. She'll be joined by: Taylor Lawch, Senior VP at JBG SMITH Properties Andrew Hoyne from Andrew Hoyne Design Pty Ltd Matthew Kwatinetz, Director at NYU Urban Lab, NYU Schack Institute of Real Estate Moderated by Juanita Hardy, Principal at Tiger Management Consulting Group, LLC, they'll explore how integrating arts and culture into real estate development strategies can drive community engagement, enhance economic vitality, and create resilient urban spaces. 🏙️ 🕓 Tuesday, October 29, 2024 | 4:00 PM - 5:00 PM 🔗 If you’re attending the ULI Fall Meeting in Las Vegas, we hope to see you there! https://lnkd.in/g2ptrVYd