Metrix

Did you know that over 50% of new pharma product launches underperform by more than 20%? 🤯 Market access challenges, lack of customer insight, and weak field execution are often the key reasons. We’ve put together a concise yet powerful one-pager, "Common Pitfalls in Product Launch Training," that highlights the key factors for a successful product launch and how to avoid these common pitfalls. 🔍 What's inside: • Strategies to tackle market access hurdles • Tips for understanding your customers and patients on a deeper level • Methods for stronger field execution and feedback loops 💡 Whether you’re a sales leader, marketer, or L&D professional, this guide is packed with actionable insights that will help you lead a more strategic and effective product launch. Want to ensure your next launch hits the mark? Comment 'Interested' below, or head over to our resources page to download your free copy today! 📩 https://lnkd.in/g-AidRdy #ProductLaunchSuccess #MarketAccess #CustomerEngagement #FieldExecution #TrainingStrategy #BusinessGrowth #HealthcareMarketing #SalesLeadership

We're excited to be a Silver Sponsor at the 𝟔𝐭𝐡 𝐀𝐧𝐧𝐮𝐚𝐥 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐏𝐡𝐚𝐫𝐦𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐮𝐦𝐦𝐢𝐭 𝟐𝟎𝟐𝟒 hosted by Pharma Marketing Canada, Canada's largest forum for the pharma marketing, sales, and commercialization community. 🎉 Ariella Sax, COO, Kaidi Zhou, MSc, VP, Healthcare Strategy & Client Services and Natasha Ilincic, Senior Manager of Client Experience are ready to connect with fellow pharma marketers, explore the latest industry trends, tackle challenges, and share our expertise. We can't wait to engage with everyone and learn from all the inspiring conversations happening at this event. Our CEO, Jessica Knox will be moderating an industry expert panel on 'Three Practical Ways That You Can Use AI Today.' We look forward to seeing how these insights will shape the future of pharma marketing. Last year's FPM was a highlight for us, we left with fresh ideas and great connections! This year, we are looking forward for even more engaging conversations and collaborations that will help drive innovation in Pharma marketing. Will you be at the Future of Pharma Marketing Summit 2024? Comment below, we'd love to connect with you there. #PharmaMarketing #FutureOfPharma #PharmaSummit2024 #Metrix #FPM2024 #TorontoCanada #PharmaMarketingCanada #FuturePharmaMarketing2024

October is Breast Cancer Awareness Month - a time to come together in support of those affected by this disease and to recognize the incredible advancements being made in the fight against breast cancer. At Metrix, we have had the opportunity to contribute to this journey through our work with life sciences companies. The training and marketing solutions we design and develop are ultimately aimed at advancing and supporting patient care. Breast cancer touches millions of lives, and while our role is just a piece of the puzzle, we are committed to continuing our work in this shared mission to improve patient outcomes and bring hope to those who are affected. This month, let's raise awareness, share knowledge, and renew our commitment to a world where cancer treatment breakthroughs lead to a brighter future! Together, we are stronger. Together, we can make a difference. 🎗️ #CancerAwarenessMonth #Oncology #LifeSciences #PatientCare #CancerCare #Metrix

Imagine a training session that feels more like a captivating journey than a traditional presentation, a story that pulls you in, resonates with your values, and sticks with you long after it's done. What if your learning initiatives could do that? Join us in our upcoming Life Sciences Trainers & Educators Network (LTEN) webinar, with our very own Kaidi Zhou, MSc, VP, Healthcare Strategy & Client Services and Natasha Ilincic, Senior Manager of Client Experience, where we explore the magic of storytelling and immersive campaigns to transform your learning and development programs. We'll dive deeper into: 💡 How storytelling enhances learning and characteristics of a good story 💡 How do we bring our stories to life in immersive learning campaigns? 💡 Effective techniques for crafting compelling narratives that build a sense of community, tap into motivation, and create emotional connections 💡 How have our storytelling projects and immersive campaigns delivered impact? We’ll share real-world case studies and the success stories of initiatives we’ve developed. If you are looking to create memorable learning experiences that truly resonate with your audience, register today for this free LTEN webinar. 🗓 Date: October 17, 2024 🕛 Time: 12:30 PM - 1PM EST 🔗 Register here: https://lnkd.in/ggVr7Fvw #LearningAndDevelopment #Metrix #Storytelling #LTEN #ImmersiveCampaigns #PharmaTraining

🚀 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐞𝐚𝐫 𝐨𝐟 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐏𝐡𝐚𝐫𝐦𝐚 🌟 In the pharmaceutical industry, innovation often feels limited by regulations. The fear of non-compliance can hold us back from pushing boundaries, creating impactful and innovative solutions. But what if we could turn those regulatory constraints into opportunities for meaningful advancements? Our newly created one pager is packed with insights on how to navigate the fear of innovation in the highly regulated pharma industry. This guide is designed to help you: 💡 Understand regulatory standards (PAAB, FDA, EMA) 🤝 Foster cross-functional team collaboration 🛡️ Manage risk strategically 📈 Focus on incremental innovation 🙌 Build a culture that empowers creativity and compliance Drop a comment below to get your copy or download it directly from our resource hub! 👉 Download now: https://lnkd.in/gSW2VYJR And if you want a deeper dive into the topic, check our Metrix on the Mic first episode where we discuss this in detail. 🎧 #Metrix #PharmaInnovation #HealthcareMarketing #PharmaMarketing #HealthcareInnovation #ComplianceAndInnovation #PharmaTrends

🎉 We've done it again! 🎉 We are excited to announce that Metrix has won a Silver Brandon Hall Group 𝐇𝐂𝐌 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐀𝐰𝐚𝐫𝐝 𝐟𝐨𝐫 𝐁𝐞𝐬𝐭 𝐂𝐮𝐬𝐭𝐨𝐦 𝐂𝐨𝐧𝐭𝐞𝐧𝐭! 🏆We couldn't be more thrilled about this achievement recognizing our collaboration with Roche. Together, we developed an immersive financial literacy eLearning program tailored specifically for their commercial employees. By focusing on human-centered design, we transformed complex financial concepts into engaging and exciting learning experiences that equip the commercial teams to have more confident and effective customer interactions. This project highlights how powerful custom content can be when it's designed to meet unique challenges. We're incredibly proud of the positive impact this program has had on the Roche team and their business outcomes. Congratulations to our amazing team at Metrix and our clients at Roche for bringing this project for life! #BrandonHallAwards #BHGAwards #CustomContent #Metrix #Roche #RocheDiagnostics #InnovationInLearning #LearningAndDevelopment #eLearning #FinancialLiteracy

The Life Sciences Trainers & Educators Network (LTEN) 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐅𝐨𝐫𝐮𝐦 was this week and our CEO Jessica Knox and COO Ariella Sax came back inspired. We heard from keynote Devin C. Hughes Workplace Culture Expert, about the importance of connectivity, especially in this post covid world. The way we show up as leaders and the positive energy we bring feeds onto others. As leaders, we need to be asking deeper questions to our colleagues, peers, and direct reports and go beyond what's happening on the surface level so people can bring their whole selves to work. We practiced this at our tables and it was great to connect more deeply with Laura Last, Chloe Bangs, MBA, Christopher Bangs, Ian K.. On day 2, we heard from Mary Murphy, Organizational Psychologist & Equity Specialist, about fixed and growth mindset. Traditional mindset teaching creates a false dichotomy between fixed and growth mindsets and that you can only have one. But in reality, it's a spectrum that you can move across depending on the situation. Of course, a growth mindset culture leads to greater creativity and impact so she got us thinking about identifying mindset triggers for ourselves and our teams and as leaders, can we create an environment of giving proper feedback that will move people more toward a growth mindset. The forum ended with two interactive learning leader discussions with highlights from Lisa Suen, MHA talking about new ISO Learning Standards and Marcello Rinaldi, eMBA, Ma. HRM giving great ideas for training the training team. It was inspiring to be among great leaders and learn from each other. Thanks to Lauren Harbert for another successful event! 

  🎙️New Podcast Episode Alert! 🎧 Excited to share our latest episode of Metrix on the Mic! In this episode, Jessica Knox, CEO and Nolan Matthews, Learning Strategist dive deep into one of the most critical yet overlooked aspects of learning and development: Audience Analysis. 🔍 What we cover: •  𝐖𝐡𝐲 𝐚𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 𝐭𝐡𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐢𝐬 𝐨𝐟𝐭𝐞𝐧 𝐬𝐤𝐢𝐩𝐩𝐞𝐝: Understand the common barriers that prevent L&D professionals from conducting audience analysis. • 𝐓𝐡𝐞 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐜𝐞 𝐨𝐟 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Discover why knowing your audience is essential for creating impactful learning experiences. • 𝐓𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Explore real-world examples of how thorough audience analysis can boost the training impact and align learning outcomes with organizational goals. • 𝐇𝐨𝐰 𝐭𝐨 𝐜𝐨𝐧𝐝𝐮𝐜𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Find best approaches for understanding your audience including interviews, surveys, observation, and behavioral data. • 𝐓𝐡𝐞 𝐫𝐨𝐥𝐞 𝐨𝐟 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 𝐢𝐧 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Explore how generative AI can be supportive in getting to know your audience. 🎧 Watch the trailer now and head over to our YouTube channel to watch the full episode! Find the link to the episode in the first comment. #MetrixOnTheMic #TrainingSolutions #AudienceAnalysis #LifeSciences #LearningAndDevelopment #Innovation #Metrix #PharmaTraining #Podcast

🎉 The Ontario Pharmaceutical Marketing Association has done it again! Kaidi Zhou, MSc and Julia Hatherell represented Metrix at the GM Spotlight event earlier this week. Thanks to the incredible panel and moderator (Colleen Coxson, Kenneth Custer, Paul Petrelli, Leandra Wells, PhD, MBA and Sangeeta Shah B.Sc.Phm). Here are some of our takeaways: ✈ The journey to the GM role... • There is not one single path. GMs come from diverse backgrounds and starting points, such as academia (2 science PhDs on the panel!) and agency. • You can always expect some imposter syndrome, but don’t let it deter you. Know that you deserve to be where you are in your journey. 🤝 As a GM... • Your job isn’t to be the smartest person in the room. Rather, it’s to ensure the right people are in each position and they are empowered to be at their best. • Ultimately, everything always comes down to the patients and seeing the impact we make in their lives. The in-person interaction with HCPs and hearing about their patients was mentioned as being one of the most rewarding parts of the job. #OPMA #Networking #MetrixNetworking #GMinPharma #PharmaMarketing

Metrix had a blast at the Life Sciences Trainers & Educators Network (LTEN) Mixer in Boston. It's always great to connect and meet new people and also see some clients, colleagues, and familiar faces. The roundtable discussions had some great conversations going around various topics about leadership development, best use cases for AI, and innovative approaches to learning. Lauren Harbert - thanks for another great event! #LTEN #Networking #LifeSciences #LearningAndDevelopment #Metri