Moosehead Breweries

At Moosehead, every day is #CanadianBeerDay - but today, as an industry, we officially celebrate the amazing beer culture that exists across this country. We're proud today and every day to be the oldest and largest independent brewery in Canada. Whether you work at a Canadian brewery or just love to drink Canadian beer - happy Canadian Beer Day.

Our Alpine fans eagerly wait for the unveiling of our Camo pattern each fall, to celebrate 15 years of Camo we have partnered with TrueTimber Outdoors, Inc to release a special new pattern, named after legendary hunter, Kanati. Kanati features realistic colors and silhouettes, offering the most authentic camouflage experience on the market. Hitting shelves now, available for a limited time where Alpine 24x355mL packs are sold.

Each day brings new challenges and opportunities for growth at Moosehead Breweries. We are happy to have some of the most creative employees and here are a few reasons why they love working at Moosehead.

Did you know that Moosehead Lager was first launched internationally in the 1970’s? Our iconic Canadian beer made its first international debut in the United States. Today, you can find Moosehead Lager on the East Coast of Canada and all the way to China. Happy #InternationalBeerDay!

Summer has arrived and that means it’s festival season on the East Coast! This summer we are proud to be participating in Boxcar Country Music Festival, Area 506, Moonlight Bazaar and YQM Country Fest. Each festival offers a unique experience for our fans. Kicking off the season is Boxcar Country Music Festival, happening this weekend on the Saint John waterfront! Keep an eye out for our Twisted Tea booth- the perfect spot for photos and games with friends See you there! Photos by Mathieu Savidant (He/Him)

We are thrilled to announce the launch of our refreshed packaging for Cracked Canoe. Our mission with this design refresh was clear: carve out Cracked Canoe's unique identity within both the overall category and the Moosehead portfolio. We wanted a fresh and modern look to reinforce the ultra-light qualities of Cracked Canoe, which is only 100 calories and 3.5% ABV. At the center of the visual identity is a whimsical new brand mark: a canoeist paddling a moose. To coincide with the rollout of our new packaging, we launched an integrated campaign featuring digital video, social, and OOH executions that promote our brand’s “Paddle Slower” philosophy: a belief that life is most enjoyable when you make time to take it slow and appreciate life’s most relaxed moments. Led by the talented team at Conflict Advertising Inc., the new packaging design is already rolling out across Canada. 

The moose is home! We are excited to announce this iconic piece of Saint John history, who previously sat on the Market Square Boardwalk, is now located at our brewery. This life-sized moose is a bronze sculpture crafted by Forest Hart. Join us at the Moosehead Taproom for a patio beer and snap a photo with our moose!

We are excited to announce that Patrick Oland has been named the Chair of Canadian Manufacturers and Exporters Board of Directors. Patrick has served on the CME board since 2017 as a Vice Chair. With his 30 years of experience in the manufacturing industry, Patrick will help CME continue to improve their competitive position. Congratulations Patrick! 

Calling all beer lovers with an eye for design: we’re hiring! We’re looking to add an Intermediate-level Creative Designer to our dynamic team at Moosehead Breweries. If you're passionate about creating impactful visuals that resonate with consumers at every touchpoint and thrive in a fast-paced environment where creativity and precision are key, we want to hear from you! Bring your creativity and shopper marketing experience to drive brand engagement and boost sales in the dynamic retail landscape by designing merchandise displays, product packaging, retail signage and more. This position is fully remote from anywhere in Canada, and the ideal candidate has at least 3-5 years of professional design experience. Learn more about the opportunity, and get details on how to apply here: https://lnkd.in/dheBvArE Moosehead Breweries is Canada's last major brewer still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been family-operated since 1867. 

We’re excited to announce the national launch of our East Coast IPA and to celebrate we are taking a road trip! Follow our Small Batch Tiny Truck on its way from New Brunswick to Ontario, bringing a small taste of the East a little bit West. So far, we’ve visited the shortest and longest covered bridges in Canada and stopped in Quebec City for a cold pint of Moosehead at one of our longest standing customers with the iconic Fairmont Le Château Frontenac as our backdrop. Visit the official Instagram and Facebook pages of Moosehead to see where we go next!