Motion (Creative Analytics)

Swiped this great BIC concept ad: "Write big stories" Advertising is about short cuts. The best shortcuts? The Zeitgeist. Name more recogniable fonts than: 1) Harry Potter 2) Game of Thrones 🔐 Not 100% sure on the legal <> creative lines here. But the concept is sound at stopping my scroll. (I stopped to put these in my swipe file) P.S. This is not legal advice :P BUT... 👀 Think about how you can use this in DTC. What credibility can you borrow? And tie to your value prop. 👋 P.S. Did you use those 3 color pens as a kid? I miss clicking them TBH... Am I the only one? Get your FREE ticket to Motion's Creative Strategy Summit 👉 https://bit.ly/3ywOYN9 Credit: Luan Almeida at the Miami Ad School

✍️ 5 "swipe worthy" writing tips from P.D. James (Earning her £22,403,597 in book sales) PD. is the Queen of crime fiction. But her writing rules? They're universal: 2️⃣ Increase your word power. Words are the raw material of our craft. The greater your vocabulary the more effective your writing. We who write in English are fortunate to have the richest and most versatile language in the world. Respect it. 2️⃣ Read widely and with discrimination. Bad writing is contagious. Your output is only as good as your input. 3️⃣ Don't just plan to write-write. It is only by writing, not dreaming about it, that we develop our own style. For us: Stop endlessly strategizing. Create, test, learn, repeat. Real insights come from doing, not just planning 4️⃣ Write what you need to write, not what is currently popular or what you think will sell. Stop chasing trends with your writing. Write what you need to say. 5️⃣ Open your mind to new experiences, particularly to the study of other people. Nothing that happens to a writer-however happy, however tragic—is ever wasted. Our version: Every campaign, success or failure, is a learning opportunity. Stay curious, stay open. Get your FREE ticket to Motion's Creative Strategy Summit 👉 https://bit.ly/3ywOYN9

3 ad formats you should test ASAP. Check em' out 👇 Ad Format 1: Visiting and showcasing hilariously lovable fans  (John Deere) Ad Format 2: Unnecessary Invention + Nostalgic Character  (Ore-Ida Foods, Inc.) Ad Format 3: Satirizing an entire industry  (Taco Bell) P.S. Follow us for more winning ads (And more of Travis Tyler, our mad ad scientist 🧑🔬✨) Get your FREE ticket to Motion's Creative Strategy Summit 👉 https://bit.ly/3ywOYN9

👋 Have you tried "trend fusing?" Duetschebank knows whats up: Trendjacking is so 2021. The new hotness? Trend fusing. In this case they merged: 1. The viral Charli XCII "Brat" colors 2. The (still trending) "Looking for a man in finance" 👇 "We're looking for a brat in finance." Why it works: 1. Instant recognition (two familiar memes) 2. Surprise factor (unexpected combination) 3. Relevance (ties directly to their recruitment needs) 👀 P.S. Thoughts on this? Like it? Hate it? Let us know! Get your FREE ticket to Motion's Creative Strategy Summit 👉 https://bit.ly/3ywOYN9

Apple cinnamon shots fired from Quaker. But I'm so here for it 🥣 LOVED their speed to react. And that headline is well played. 📌 Quick context for you: British athletes requested more nutritious meals in the Olympic Village. Why I liked this headline 1. Timeliness: Reacting to real-time events 2. Relevance: Addressing athletes' actual needs 3. Clever copywriting: Playing on Paris's pastry fame 4. Strategic placement: Near Olympic Village and fan zones 👋 P.S. Are you a croissant or oatmeal person? Getting hungry writing this... BRB, need carbs Get your FREE ticket to Motion's Creative Strategy Summit 👉 https://bit.ly/3ywOYN9

This is Motion (Creative Analytics)'s biggest event yet! Two days of virtual sessions teaching DTC brands and agencies the latest industry trends and how to apply creative strategy to make winning ads. Join us at the 3rd annual Creative Strategy Summit on September 19th & 20th. You’re going to learn... - How make better ads with creative strategy - Trending ad formats & execution techniques - Ad production tactics for high & lo-fi videos - Advanced customer & behavioral research - How to build high-performing creative teams The lineup is STACKED too. Senior creative leaders from your favorite eCommerce brands and some of the world's most talented creative strategists. You can RSVP now to save your spot and access recordings of all sessions. Get your free ticket: 👉https://bit.ly/3ywOYN9

Marketing is 50% art, 50% science. And 100% listening to non-marketers tell you how to do your job. That's why we're launching /DRUM ROLL 🥁 Real DTC advice you'll actually want to hear. From literally the best minds in the DTC. Our next BIG event in September for you: --> ✨ The Creative Strategy Summit ✨<-- More details to come soon. You can pre-reg now!

Your best writing starts from you. Not on the page. ✍️ 9 writing tips from Joyce Carol Oates: (From writing 62 novels) 👇 But first? 📌 Her more important lesson: “Novels begin, not on the page, but in meditation and day-dreaming. In thinking, not writing. Give your creatives < -------------  > Space to think 🤔 1. Write your heart out. Leave all the emotion on the page. 2. Write for your contemporaries, not posterity. 3. Remember Oscar Wilde: "A little sincerity is a dangerous thing, and a great deal of it is absolutely fatal." 4. When in doubt to end a chapter? Bring in an enemy. 5. Make your copy choppy and scannable = more digestible for readers. 6. Be your own editor/critic. Sympathetic but merciless! 7. Don't try to anticipate an ideal reader - they might exist but are reading someone else. 8. Read, observe, listen intensely! - as if your life depended upon it. 9. Write your heart out. (Yes, she repeats this. It's that important!) -- 👋 P.S. Number 4 is everything for ads. Contrast creates interest. Name your enemy! -- P.P.S. Get your free ticket to our BIG Creative Strategy Summit 👉 https://bit.ly/3ywOYN9

Every marketing A/B test like. Hmmm, they're so different. So many choices. 😉 Small optimizations lead to incremental gains. Your best A/B tests are big and bold. Not changing colors. Or 1 headline. 📌 Try these tests: 1) Experiment with contrasting tones: playful vs serious 2) Compare value-driven messaging vs aspirational storytelling 3) Test a variety of formats: video vs static, carousel vs single image Bigger swings = bigger gains. Less celebrity meme fun. But better ROAS. ✌️

This ad concept is pure GENIUS ✨ Mercedes needs to use it. h/t to Zed Anwar for this amazing mock up! Speed + Creativity x Culture Relevance. This ad concept hits all three. Remember when Crowdstrike took out everything? The smartest brands reaction lightning fast. (Faster than my email was loading TBH) Did you see the KitKat ads btw? They're hilarious. 📌 The TLDR for you; Build a culture of trust + speed. Otherwise these magic moments will miss you.