Moz

You asked, we listened … Something BIG is launching next week!! Can you guess what it is from these three emojis? 🤖 📊 🖥️

Google’s Helpful Content Update got you stressed? 😰 If your site took a hit, don’t panic! Tom Capper’s new Whiteboard Friday episode breaks down WHY it happened and, more importantly, WHAT you can do about it. 🚨 Spoiler: It’s not just about your content 🚨 Offsite signals (like Brand Authority) are more significant than you think. Want to future-proof your strategy? Here’s what to focus on going forward: ✔︎ Diversify your marketing channels ✔︎ Build genuine brand demand ✔︎ Invest in your product In short, SEO is evolving — and so should your strategy. Watch the full episode on the Moz Blog here. 👉 https://mz.cm/4eNsGqj #WhiteboardFriday

Did you know Google and other search engines can now recognize people, places and things within images? Here are five tips to make sure your brand’s images are helping, not hurting you online. 📸 https://mz.cm/3U8ORPn

Stop what you're doing, and let's talk about the tea with Forbes and Parasite SEO!!! I just read Lars Lofgren's article, and OMG, I am gagged beyond words Forbes is ranking for everything. And I mean EVERYTHING. Pet insurance? They’re #2. CBD gummies? #1. Cockroach removal? Of course, they’re there too. But let’s be real—since when is Forbes the authority on roach infestations and dog food? 😅 Sips tea dramatically The real story? This isn’t even Forbes doing it. In 2020, a completely separate company, Forbes Marketplace, partnered with Forbes to run an affiliate content business. They created the “Forbes Advisor” brand to act as the public-facing entity, but Forbes Marketplace is really pulling the strings. Friends, I shouted "aah" like a Nigerian when I saw the numbers Forbes Marketplace has grown to 27.7 million search visits per month in less than 5 years. For context, it took Nerdwallet 15 years to reach 14 million search visits. Lars estimates Forbes Marketplace could be generating $300-400 million in annual revenue, a drastic increase from their 2021 figures of $29 million. Gulps in shock Forbes Marketplace has become so successful that they’re attempting to purchase Forbes itself. This is the biggest case of parasite SEO I've ever seen Forbes Marketplace is using Forbes brand power and domain authority to rank irrelevant, third-party affiliate content across multiple categories, displacing real experts and niche publishers who can’t compete with Forbes’ authority. And they've been doing this for years, unchecked! If you want to know more about parasite SEO and why it's a problem for our industry, sign up for our next webinar, where Lily Ray will shed more light on it. You gotta love the SEO industry and the nonstop drama we receive 😅

Do you already recommend Moz tools to your clients and colleagues? 👋 Now, you can turn those recommendations into an additional revenue stream as a Moz Affiliate! Learn about this exciting opportunity to partner with us and grow your business: https://mz.cm/3AcaVBI 📈

You know SEO impacts how search engines view your web pages, but how exactly does that work? 🤷♀️ Here are some of the SEO factors that influence search engines, divided into three main categories: Off-Page, Technical, and On-Page SEO! 🤖 https://mz.cm/3U3SPZq

Let's face it, most SEO content is 🤢 🤮 Between the affiliate links, random statistics, unknown authors, it's hard to know what information is actually great. Chances are you are suffering from a packaging problem with your SEO content. The stakes of the game have changed dramatically over the last 2 years... So what do you do? You must repackage your content in a way that's useful, engaging, and entertaining to readers. Tune into my latest Whiteboard Friday with Moz and learn more 🤓

Amanda J. episode on Moz Whiteboard Friday is as good as gold. Have you checked it out yet? You should! Learn why and how your entire marketing approach affects your SEO and what you should be doing to maximize your marketing efforts. https://lnkd.in/dQDnivhZ

Ready to elevate your e-commerce game? 📈 In the latest MozPod, learn how Ash Young scaled his business from £100k to £5M — and how you can grow yours, too! Listen now: https://lnkd.in/gCdBMu5g #MozPod

Are you still relying on the “skyscraper” method for SEO? 🏙️ 🏗️ Google’s AI overviews are pushing broad, generic content down the rankings. To stay competitive, focus on engagement by sharing unique, firsthand perspectives. For example, instead of answering “how to train for a marathon,” share personal lessons, mistakes, or niche strategies. 🏃♂️ That’s the content people stick around for — and Google rewards! Learn more in this week’s episode of Whiteboard Friday with Bernard Huang. Watch “Your SEO Content Has a Packaging Problem,” with Bernard Huang as your host on the Moz Blog here: https://mz.cm/4815nGW 📦 You won’t regret it! #WhiteboardFriday