NEW ROOTS HERBAL INC

One of the things I'm most proud of is my ability to straddle the space between client messaging and respecting my audience. Yes, I'm completely fine with sharing sponsored content, but it has to bring legitimate value to my audience's time. No one is going to listen to a six or 10-minute commercial. I also value my clients and work tirelessly to ensure their messages reach the right ears and eyes. When I work with clients, I produce content across traditional and digital mediums, ensuring it's placed in multiple spaces to push people to learn more. First, interviews are aired on radio stations in three of Canada's largest metropolitan areas. Then, the show goes live on a podcast, remaining evergreen and accessible to an even wider audience. Next, I craft an SEO-optimized blog post, embedding the video I produce and place on YouTube. Finally, the content is shared across social media. This multi-faceted approach not only increases audience size but also provides incredible value by offering more context and information on important subject matters. A recent example of this is a post I published with NEW ROOTS HERBAL INC about self-care reset strategies. Instead of rehashing the same old topics, I focused the article on letting go of feelings of shame and failure when we fall off the self-care wagon, and being kinder to ourselves, recognizing our humanity. It was the perfect compliment to the interview and it resonated deeply, gaining over 10,000 views (and counting) in just a few days through organic search and even being featured on the Google Discover page. I'm thrilled that it struck a chord. This is what I bring to the table - a commitment to both my clients and my audience, ensuring that every piece of content is not just seen or heard, but felt and remembered. If you're looking for someone who will go the extra mile to make your message resonate, let's talk. #ContentCreation #ClientMessaging #AudienceRespect #DigitalStorytelling #WhatSheSaid https://lnkd.in/e_tCsJCi