You play in a different game once you turn your prospects' objections into KPIs.
Believe me, working with 60+ founders was precedented by 600+ objections.
THE OVERLAPPING THEMES OF THESE REJECTIONS:
1/ “Josh, understand that this is a marketing expense.
Yes, we see the value, but we need to foresee a tangible return-on-investment”.
2/ “Josh, how will your team be able to replicate my X amount of years of accumulated-proprietary knowledge, and more important, share it in my tone, energy and voice?
Valid, and valid. Completely unsterdood.
Hence why we've built our agency on the backbone of these 2 objections - OR - now, our main KPl's:
1/ the fact the we selectively work with those founders and executives whom have 6-8+ figure potential to unlock on Linkedin,
2/ our process and steps to "chameleonize" ourselves in their tone, voice and energy.
It ain’t enough to just smack a “Ghostwriter” title on your headline anymore.
Founders, rightfully so, expect worlds more.