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🚗🔍 Is your website running at peak performance? Just like a high-performance car needs regular tune-ups, your site requires an SEO audit to ensure it's optimized for search engines and users. An SEO audit identifies what's working, what’s holding you back, and how to fine-tune your site for better visibility and traffic. From technical checks to content reviews, our guide walks you through every step to boost your site's performance and rankings. Ready to rev up your SEO? Let’s get started! https://bit.ly/3YHtLJc 🚀✨ #SEO #WebsiteOptimization #DigitalMarketing #okwrite #ygkmarketing #KingstonOntario

Far and away, the biggest trend in content marketing is AI. It has the potential to affect many aspects of content marketing, including form, content, frequency, and more. But it’s also true that the more things change, the more they stay the same. AI is making waves, but the best content marketing is still the kind that is thoughtful and human. In this way, you should always evaluate whether a trend makes sense for your business. Book a consultation with us to learn more and stay ahead. #ContentMarketing #AIcontent #okwrite #contentmarketingtrend #ygkbusiness #ygk

A great way to engage your audience and help them feel connected to your brand is to leverage user-generated content. User-generated content, or UGC, invites your audience to share why they love your company or product and can help tell your story in an authentic way. Some audience members will take anything a brand says with a grain of salt, but if another customer weighs in, they’ll listen. In this way UGC is a double advantage - it increases your authenticity to bring in new audience members while at the same time engaging existing ones. If you’re not using UGC, maybe you should! #contentmarketing #usergeneratedcontent #UGC #audienceengagement

How many times have you asked Siri or Alexa for something and been met with three random blog posts as your answer? Ever wonder how to get your company’s posts into those results? Here’s a few tips on priming your content for VSO, or Voice Search Optimization. ✨ Because it takes less effort to talk than type (or tap), voice search queries are usually longer and more conversational. Keep this in mind when planning your keywords (Hint: long tail keyword searches can be extra helpful with this). ✨ Make sure your posts are conversational in tone. This will help match the post to how someone might try and find it using voice search. ✨ Make sure your posts are optimized for mobile so that they are ready and waiting when a virtual assistant searches for it. If it can’t bring it up, it’s not going to make the cut! Looking for VSO tips? Follow okwrite or get in touch to get started on your own VSO strategy! #okwrite #ContentMarketing #VoiceSearchOptimization

When it comes to finding the best blog posting schedule, more isn’t always better. Instead, consistency is key. Posting five times in one week might give you a nice spike in traffic, but if you don’t post again for two weeks your analytics and SEO will evaporate and all the work you put into that one week will be for naught. But if you spread out those five posts over time, and follow them up with most posts at the same interval, you’ll see much better success. Like a trail of breadcrumbs, those posts will grab and keep the attention of search engines, algorithms and, most importantly, your audience. The best posting schedule isn’t the one with the most posts but the one you can comfortably keep up over time. #okwrite #ygkmarketing #YGK #Blogging #SEO #ContentMarketing

Explore how storytelling can elevate a brand’s message and connect with audiences on a deeper level. When it comes to marketing tools, the power of a good story cannot be underestimated. Humans have been telling and listening to stories for millennia. It’s how we make sense of the world around us and share information with each other. By telling a story, you can elevate your brand’s message, tap into your audience’s emotions, and build their trust, establishing a deeper connection. Try adding storytelling to your next marketing plan and see what we mean. https://bit.ly/47YTxgt #okwrite #ygkmarketing #ygk #ContentMarketing #Storytelling

One of the biggest favours you can do for your future self is to write evergreen content. Here are a few tips on creating content that remains relevant and valuable long after it’s published: ✨ Write a list of the most common issues your audience faces. These just became the topics for your evergreen pieces. ✨Think of the kinds of things your audience needs to know about what you do. Turn them into how-to guides, FAQ posts, or “everything you need to know about” pieces for even more evergreen content. ✨When writing, make sure to omit anything that ties the piece to a specific day or event. If you’re using examples, make sure to use ones that will still be relevant a week/month/year from now. ✨ Don’t forget to share and reshare! Because evergreen content is always relevant, it should make regular appearances on your social media long after its been published. Want to know more? Follow okwrite or contact us to get started on your own evergreen content strategy! #okwrite #ygkmarketing #ygk #ContentMarketing #EvergreenContent

Blogging may feel like an outdated concept in the current online marketing landscape. Where flashy visuals and eye-catching video seem to reign supreme, blogging can still provide incredible value. Blogging is an excellent way to create brand awareness, increase online traffic to your website, resolve audience pain points, answer questions, and establish yourself as a go-to, trusted, authority in your industry. Blogging is a cost-effective way to ensure your business is found by the right people! Ready to learn more? Follow okwrite for more content marketing tips and tricks or contact us to get started on your own blogging strategy! #contentmarketing #okwrite #digitalmarketing #ygk #kingston

Developing and publishing content is half the battle, but how do you prove they’re working? That’s where measurement comes in. Paying attention to the right metrics will help you learn how to measure the success of your content marketing. Here are a few metrics to watch: 1. Engagement rate: This tells you the percentage of people who saw your content AND interacted with it. Average rates can be shockingly low (about 3%) so anything north of 5% and you’re doing something right. 2. Website traffic: This tells you all sorts of goodies that can help inform content ideas and strategies to keep your audience interested, including where they’re logging in from, when they’re accessing your website, and what kind of tech they’re using. 3. Conversion rate: Do you sell a product or have a specific action you want your customers to take on your website? Conversion rates track who and how many are taking that action and - just as important - where in the process they might be falling off. #contentmarketing #analytics #KPImeasurement #okwrite #ygkmarketing

When people think about content marketing, they often think about attracting new customers and growing their base. And while content marketing does that very well, it can also help you retain the customers you already have! When you create relevant, valuable, informative, and entertaining content for your existing customers, you go a long way to boosting their loyalty and satisfaction, which, in turn, makes them better advocates for your brand. #contentmarketing #digitalmarketing #ygkmarketing #okwrite