On Social Sports

The big day has finally arrived—the Paris 2024 Olympic Games have begun! This event is huge for the whole world and life-changing for all the athletes involved. But did you know it can also be incredibly impactful for your sports or fitness brand? Take a look at our top 3 tips to capitalize on the unique marketing opportunities the Olympic Games present for your social media strategy. #OnSocialSports

Euro 2024 is one of the biggest sporting events of the year—so today, we’re taking a look at how this tournament is marketing on social media. One powerful digital activation they’ve launched is called EUROlingo: EURO 2024 GmbH’s Instagram account shares videos of pro players guessing the English translations of different soccer terms that are written in various European languages. These videos then prompt viewers to play the game themselves and create a UEFA account for the chance to win tickets to the Euro 2024 Final! This strategy is smart because it shows off the personalities of the athletes, engages followers on social media, and drives traffic to the UEFA website—all while giving value back to the fans.  #OnSocialSports

Can you believe Paris 2024 is just one month away? It’s true—the Olympic Rings have already been installed on the Eiffel Tower! To celebrate the upcoming games, we’re sharing some inspiration from a few of the most talented athletes in our country. When asked what the best advice they’ve ever received was, this is what Team Canada had to say. Canadian Olympic Committee Aaron Kingsley Brown, OLY #OnSocialSports

When they announced their partnership with the PWHL, Molson Canadian made a statement and a smart marketing move at the same time. This company noticed that the long hair of the athletes in this new pro women’s hockey league sometimes ends up covering their names on the backs of their jerseys. So they decided to give the women special jerseys that displayed their names clearly below their numbers. To do this, Molson sponsored the spot that would be hidden behind the players’ hair. Our takeaway? Sports fans like to support brands that stand for something, and Molson seized this opportunity to stand out. #OnSocialSports

Did you know that LinkedIn polls perform 1.99x better than the median reach of posts on this platform? But despite this success, they make up only 1.2% of all LinkedIn posts! This means there’s a huge amount of untapped potential in LinkedIn polls.  #OnSocialSports

Does your athletic organization want to do something special for Pride Month, but you’re not quite sure where to start? Take a look at our top suggestions for spreading a message of inclusivity this June. #OnSocialSports

The IRONMAN World Championship in Kailua-Kona, Hawai'i, is where the world's best male professional and age group triathletes compete. Over a grueling 226km, they'll push the limits of their body, mind, and spirit. Ever wonder what it takes to be among the best? Join us as we follow Jesse Bruce on his incredible journey, training for the IRONMAN World Championship this October. First segment dropping soon!

Worried that your niche in the sports/fitness industry may be getting oversaturated? If so, we have the solution: Stand out!  Figure out your unique selling proposition—what sets you apart from your competitors? If you’re not sure, we suggest researching similar brands in your space so you can adjust your social media strategy to set your business a cut above the crowd. Learn more about our in-depth competitor analysis services.

LinkedIn is currently testing a new feature—and it’s big for brands in the sports and fitness space. On the LinkedIn mobile app, some users are now able to view a tab that shows short-form vertical videos. Clearly, LinkedIn is trying its hand at the format that has made TikTok and Instagram Reels so popular, but will this new feature stick around after the initial beta test is over? If so, it would be a great space for athletic businesses to show off clips of their products, services, or people in action. #OnSocialSports

Sports and fitness brands—don’t miss out on this exciting new opportunity to connect with interested prospects! LinkedIn recently introduced Pages Messaging, a feature that allows users to message a brand’s business profile directly. Now, if anyone stumbles across your page and has a question about what you offer, they can start a conversation with you instantly. Snag these leads and convert them into customers by responding promptly and professionally. Need help managing your brand’s social media inboxes? Allow our agency to be your digital concierge! #OnSocialSports