Parakeeto

Parakeeto

IT Services and IT Consulting

Charlottetown, Prince Edward Island 565 followers

We help agencies measure & improve their profitability through consulting and technology.

About us

Parakeeto helps marketing and consulting firms measure and improve their profitability. Our consulting services and proprietary technology are designed to help agencies and consultancies answer the most important questions they face every day, that ultimately determine their financial success. We accomplish this by installing a framework and reporting platform that connects the dots between operations, finance and forecasting so the entire team can get clear and aligned about what's happening, how to impact profitability and where to focus. If you're struggling with: - Tracking the right metrics - Fighting against messy operations and finance data - Being busy with client work, but not having great cash flow and profit. - Struggling to forecast hiring, projects, or profitability. - Getting on the same page about what to measure, how to measure it, and what to focus on in the business. We can help. For more information, visit www.parakeeto.com

Industry
IT Services and IT Consulting
Company size
2-10 employees
Headquarters
Charlottetown, Prince Edward Island
Type
Privately Held
Founded
2018
Specialties
Creative Agencies, Software Development Shops, Marketing Agencies, Design Agencies, Profit & Costing, Resource Planning, Utilization Rates, Agency Metrics, Business Intelligence, and Dashboards

Locations

Employees at Parakeeto

Updates

  • View organization page for Parakeeto, graphic

    565 followers

    Struggling to get a clear picture of your agency’s profitability? We’ve got you covered. Our Agency Profit Toolkit is packed with free tools, templates, and training videos to help you measure and improve your profitability—no guesswork needed. Here’s what you’ll get: - KPI Cheat Sheet to track what really matters. - Agency Model & Scorecard for a clear view of your performance. - Project Profitability Report Template to fine-tune your pricing. - Video Tutorials to guide you through it all. Thousands of agencies are already using these resources to get better insights and make smarter decisions. Why not join them? Download your free toolkit now 👇 https://lnkd.in/eq_WHmhj Let’s turn those numbers into actionable insights and boost your profitability. #agencyprofit #agency #profit #agencylife #agencygrowth #freeresources #business #success #profitability

    Free toolkit - Parakeeto

    Free toolkit - Parakeeto

    parakeeto.com

  • View organization page for Parakeeto, graphic

    565 followers

    Ready to transform your team’s approach to profitability? On September 11th at 1:00 PM ET, Marcel will join Emily Hunkler for an engaging webinar on how to embed profitability into your company culture. This Agency Hour by Quickly Hire will cover essential strategies for integrating profitability improvement into daily operations, engaging your entire team, and overcoming common challenges. Discover how to make profitability a core part of your business practices and drive your team towards financial success. Join us for this valuable session 👇 https://lnkd.in/exeJpMEJ #webinar #profit #agencygrowth #agency #profitabiity #profit #agencylife #business #teamgoals

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  • View organization page for Parakeeto, graphic

    565 followers

    In today's rapidly evolving business landscape, consultants face unprecedented challenges and opportunities. The traditional model of trading time for money is no longer sufficient for those aiming to make a significant impact while maintaining a balanced lifestyle. On Sept 10 + 11 you can join Michael Zipursky, who Hinge Marketing called one of the world's top consulting authorities, for a two day online consulting intensive workshop. You'll learn how to: 1. Refine your value proposition 2. Optimize your client portfolio 3. Develop scalable service models 4. Position yourself as a thought leader All proceeds go to Lifewater Charity. Tickets only $45. Full details here: https://lnkd.in/gvBZCRtq #businessgrowth #consultingsuccess #leadership #scalable #clientoptimization

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  • Parakeeto reposted this

    View profile for Marcel Petitpas, graphic

    Helping Digital & Creative Agencies Measure and Improve Profitability

    How do you agencies scale past the $1M mark? The challenge often isn't just about working harder, it's often about measuring what's happening so you can focus on the "right" things at the right time. In my chat with ⑇ Charles Cormier on the CEO Wisdom Podcast, I shared why we tend to work with agencies who are crossing over the $1M mark, up to those scaling past $20M in revenue. There are several layers of management that get built from $1M to $20M and each requires more sophisticated data and reporting than the last. At the $1M mark, we typically see the founder no longer be able to subsidize mistakes in the business with their time anymore. They need to start being more deliberate about their focus, and creating more accountability with their team around performance. We've focused on publishing content that helps agencies tackle these problems head-on. If you want to hear more about the strategies we use to guide agencies through this growth phase, check out the full episode. I'll leave the link in comments. #AgencyGrowth #ScalingAgencies #BusinessStrategy #Profitability #CEOWisdom #Entrepreneurship #AgencyLife

  • Parakeeto reposted this

    View profile for Marcel Petitpas, graphic

    Helping Digital & Creative Agencies Measure and Improve Profitability

    Heads up, folks! Next week, I’m joining Emily Alicia Hunkler at Quickly Hire's Agency Hour to chat about something that doesn’t get enough love: Building a Team Culture of Profitability. Together, we'll explore: 1. How to embed thinking about, and stewarding healthy profits into your day-to-day. 2. How to make sure every team member not only gets what profitability means but actually has a role in contributing to it. 3. Practical tips for overcoming the usual roadblocks and turning profitability into a natural part of your business. If you’re ready to turn profitability into more than just a buzzword and make it a core part of your company culture, this webinar is for you. Catch us live on LinkedIn Live or YouTube. I'll add the links in comments. Just hit “Add to Calendar” or “Notify Me” to stay updated. Looking forward to geeking out on this with you! #TeamCulture #Profitability #Webinar #BusinessGrowth #AgencySuccess

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  • Parakeeto reposted this

    View profile for Marcel Petitpas, graphic

    Helping Digital & Creative Agencies Measure and Improve Profitability

    When I first started, I thought I had it all figured out. Fast forward, and it’s clear that those early assumptions about what the business would be, who our customers were, and how things would play out were pretty off. In the thick of it, it was painful. But looking back, I’m genuinely grateful for those challenges. It’s easy to wish for an easy ride, but those hard lessons? They’re what make the success truly meaningful. You see, the folks who seem to stumble into success without breaking a sweat often don’t last. The real growth comes from navigating those tough spots, learning from them, and becoming stronger in the process. So, if you’re in the trenches right now, hang in there. It’s all part of the journey, and it’s shaping you into someone who truly understands what it takes to build something lasting. #Entrepreneurship #BusinessJourney #Resilience #RealTalk

  • View organization page for Parakeeto, graphic

    565 followers

    Webinar alert - “Building a Team Culture of Profitability” hosted by Quickly Hire! On September 11th at 1:00 PM ET, join Marcel and Emily Alicia Hunkler as they explore how to integrate profitability into your company’s DNA. This session will dive deep into methods for making profitability a natural part of your team’s culture, engaging everyone in profitability measurement, and tackling common challenges. Don’t miss this chance to gain actionable insights and practical advice on turning your profitability goals into everyday practices. Save the date and join us for a transformative discussion on aligning your team with financial success! Join the webinar here 👇 https://lnkd.in/eb2ns-44 #webinar #teamgrowth #agencygrowth #profitability #profit #teamgoals

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  • View organization page for Parakeeto, graphic

    565 followers

    This month, Marcel joined Mia Horm, MBA, MsIT, PMP, LSSGB on the Founders Only podcast, hosted by Creative Analytics. In this episode, Marcel shares his journey from launching MVPs to scaling SaaS startups, revealing practical strategies for optimizing profitability and managing growth effectively. If you’re navigating the challenges of scaling your startup or looking for real, actionable insights on boosting efficiency and profitability, this conversation is packed with value. Marcel’s hands-on experience and practical advice make this episode a must-listen. 🔗 Listen to the full episode now 👇 https://lnkd.in/exNXb6aU Catch the latest insights and actionable tips to help you scale smartly. Don’t miss out! #FoundersOnly #Podcast #SaaS #StartupGrowth #Parakeeto #BusinessTips #ScalingStartups

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  • Parakeeto reposted this

    View profile for Marcel Petitpas, graphic

    Helping Digital & Creative Agencies Measure and Improve Profitability

    If you’re struggling to get a handle on your agency’s profitability, I’ve put together something that could help. I remember when I started out, I wished I had the resources for Parakeeto that I’m about to share with you...for free. Fast forward to now, and it’s clear that access to the right tools can make all the difference. Our Agency Profitability Toolkit is designed to give you the tools, templates, and insights you need to make sense of your numbers and drive better decisions. Inside, you’ll find everything from KPI cheat sheets to project profitability report templates, a tool to help you model your agency and all your targets, plus video tutorials to walk you through it all. It’s a no-fluff, straight-to-the-point set of resources that thousands of agencies have already benefited from. Grab your free copy and start turning those numbers into actionable insights. The only thing you’ve got to lose is the guesswork. Download it now and see what you can achieve with the right data at your fingertips. I'll leave the link in the first comment. #agency #profit #freeguide #agencygrowth #agencylife 

  • Parakeeto reposted this

    View profile for Marcel Petitpas, graphic

    Helping Digital & Creative Agencies Measure and Improve Profitability

    To all the young aspiring entrepreneurs out there: my advice is simple—just start selling something... anything! Especially when you're young and have nothing to lose. Try selling things, starting small ventures—whatever you can. The key is to get out there and figure out how to get someone to pay you, then figure out how to deliver on the promise you made them. There are two outcomes, and both are good: Outcome 1: You'll discover that entrepreneurship isn't for you, and learn some extremely valuable skills along the way that will make you much more successful in virtually any line of work. Outcome 2: You'll figure out how to sell and deliver something valuable, and build your first business. This was the advice I shared when ⑇ Charles Cormier asked me what I would say to young people who aspire to start businesses. What's your advice to first time founders? Let me know in the comments If you want to see the full interview, I'll leave a link in the comments too. #Entrepreneurship #YoungHustlers #SkillDevelopment #FutureSuccess #CEOWisdom

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