RightMetric

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Your target audience doesn't have the same preferences and behaviours around the world. For example, Gen Z’s preferences and behaviours vary *significantly* by region. Here’s what you need to keep an eye on: 1. >>Social Platforms<< In the U.S., TikTok and Instagram may dominate, while in the U.K., Snapchat and YouTube have a strong presence. >>2. Influencers and Creators<< In North America, Gen Z follows creators like Charli D’Amelio and Addison Rae, while in Europe, they are more likely to follow ITV stars. >>3. Brand Affinity<< In North America, brands like Nike and Apple are highly favored, while in the U.K., brands with a focus on sustainability, like Lush and Patagonia, are more popular. >>4. Content Preferences<< North American Gen Z prefers short, snackable content. In Australia, they lean toward well-produced, visually appealing, longer-form stories. >>5. Media Consumption<< In North America, Gen Z uses Reddit and Twitter for news, while in Europe, they prefer digital news platforms and podcasts like The Guardian and BBC Sounds. Tailor your strategy accordingly. #GenZ #MarketingStrategy #DigitalMarketing

Competitive intelligence isn’t just about measuring yourself against the competition. It’s about finding **untapped opportunities**. Our Competitor Snapshot Report™ often reveals areas where competitors are underperforming, giving you a clear path to success. Don’t just measure—find your edge. #CompetitiveIntelligence #MarketingStrategy #DigitalMarketing

If you're not assessing these 4 areas of your competitor's digital marketing strategies, you're losing money. 1. <<Audience Demographics & Preferences>> ↳ Identify untapped market segments by understanding who your competitors are targeting and where the opportunities lie. 2. <<Omni-Channel Marketing Effectiveness>> ↳ See where competitors are focusing their digital efforts. Which channels are they prioritizing, and how successful are they? 3. <<Ad Spend & Performance>> ↳ Gain insights into how much your competitors are spending, where they’re investing, and the creative strategies they’re using. 4. <<Content & Messaging Analysis>> ↳ Learn from your competitors’ content strategies. What types of content are they producing, and is it resonating with the audiences you’re also trying to reach? The goal? To pull in external signals that help you refine and enhance your own marketing efforts. By understanding your competitors’ strategies, you can make smarter decisions and drive better results for your brand. #CompetitiveIntelligence #MarketingStrategy #AdSpend

Here's the framework that saves our clients thousands of dollars in their positioning strategies 👇 Can you answer the following about your competitors? 1. Audience Demographics and Preferences ↳ Pinpoint which demographics competitors are targeting and uncover underserved segments. 2. Omni-Channel Marketing Effectiveness ↳ Summarize competitors' marketing efforts across key channels to identify where they are most effective. 3. Ad Spend and Performance ↳ Reveal competitors' ad spending patterns and the performance of their campaigns across platforms. 4. Content and Messaging Strategies ↳ Analyze successful content themes and messaging that resonate with the target audience. 5. Traffic and Conversion Insights ↳ Identify spikes in competitor traffic and the strategies driving those increases. Ultimately, the Competitor Snapshot Report™ equips you with the insights and strategies you need to make marketing activities more efficient and effective. Ready to learn more about your competitors? Let’s talk. #CompetitiveIntelligence #DigitalStrategy #OmniChannelMarketing

How we take the guesswork out of setting our clients apart from their competitors 👇 With the Competitor Snapshot Report™, we can see traffic and conversion insights. This is helps get an understanding of: ↳ When competitor traffic spikes ↳ When competitor traffic dips ↳ What seasonal trends are associated to traffic performance We can use these insights to dig into historical data and uncover what drove spikes and dips for repeatable strategies you can apply to your own marketing. #CompetitorAnalysis #DigitalMarketingIntelligence #MarketingStrategy

If you think your target audience is the same internationally, you’re wrong. One of our favourite quotes is: “Instead of marketing to everyone, you need to market to every one.” Every. Single. One. Here’s the truth: A blanket approach doesn’t cut it anymore. Your strategy needs to be personalized and tailored to the specific audience you’re trying to reach—whether it’s Gen X, Gen Z, millennials, or any other demographic. By understanding regional nuances—across social platforms, influencers, brand preferences, content types, and media consumption—you can create a strategy that genuinely resonates with your audience. Tailoring your approach isn’t just smart; it’s essential. Stop trying to reach everyone. Start connecting with every. one. #MarketingStrategy #Personalization #GenZ #AudienceEngagement

Yeti saw +250% YoY subscriber growth on YouTube in 2023. Here’s how 👇 Part 1: <<Diversify and Expand Content Themes>> ↳ Insight: Yeti doubled their content types and expanded coverage by +400%, including new formats like documentaries and themes from fishing to cooking. ↳ Strategy: Offer varied content—product videos, documentaries, shorts—and explore diverse themes that align with your brand to attract broader audiences and keep content engaging. Part 2: <<Increase Posting Cadence and Video Duration>> ↳ Insight: Yeti increased posting frequency by +148% and video duration by +123%. ↳ Strategy: Keep your audience engaged by posting consistently, ideally six videos per month, averaging four minutes each. Longer videos often drive more engagement. Part 3: <<Use YouTube Shorts>> ↳ Insight: Yeti’s YouTube Shorts made up +42% of their content, helping them reach new audiences. ↳ Strategy: Incorporate YouTube Shorts to attract new viewers and demonstrate full use of YouTube’s content formats. Want to read the full report? Comment GROWTH and I’ll send you the full PDF. #ContentStrategy #YouTubeStrategy #DigitalMarketing

5 years ago, RightMetric was born. Today, we help dozens of marketing leaders: - Inform their content strategy with audience behaviour - Find the best places to reach their audience online - Study any competitor's campaigns and targeting - Get a complete picture of their digital landscape - See data and insights for content niche But more importantly? RightMetric is helping brands find hidden opportunities. "Since using it, we can quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on." – Gabe Authier, Lululemon Here's how you can too:

Outpacing your competitors doesn't need to be hard. (Here's how we make it easy 👇) TL;DR: Our Competitor Snapshot Report™ offers: 1. A high-level summary of competitors' marketing activities. 2. Omni-channel analysis for a comprehensive view. 3. Actionable insights and benchmarking to elevate your strategy. --- Our Competitor Snapshot Report™ is designed to give you a head start in competitive intelligence. Here’s how it works: 1. <<High-Level Overview>> The report provides a concise summary of your competitors' recent marketing activities across key channels. This helps you quickly understand their strategic focus and how they’re performing. 2. <<Omni-Channel Analysis>> We cover all major channels—social, email, web, content, paid ads—so you can see where your competitors are investing their resources and what’s driving their success. 3. <<Actionable Insights & Benchmarking>> The report not only offers insights you can act on immediately but also benchmarks your brand against the competition, giving you a clear picture of where you stand. Our Competitor Snapshot Report™ is like having a mile-wide view of the competitive landscape, helping you identify opportunities and refine your strategy with confidence. #CompetitiveIntelligence #MarketingStrategy #Benchmarking