Rival Group Inc.

Excited to share that we saw over 30% growth in the second half of 2023. This momentum is spurred by AI-augmented product innovation and a growing roster of new customers who are embracing mobile-first, conversational research. Click here to learn more 👉 https://lnkd.in/gr2nUBNj #restech #marketresearch #insights

The Reach3 Insights masterclass series is back, and this time we're covering one of the hottest use cases that research teams engage us these days: message testing. Given the need to cut through the clutter and be culturally relevant without saying the wrong thing, brands need an accurate understanding of what their target audience really think and feel. Nicole (Murphy) McKay will join Matt Kleinschmit to talk about how they use the Rival Technologies platform, apply conversational research design principles and an advanced analytics framework to help brands get deeper insights on their messaging. Link to register here: https://lnkd.in/gTqfVT-W #insights #marketresearch #messagetesting

DevOps folks: Want to work on a product that customers love and rave about? 😍 Looking to join a company that's transforming an established industry? This 👇 might be the role for you. We're looking for a Toronto-based Senior or Lead DevOps Engineer with experience supporting enterprise grade software delivery. This is an opportunity to experience working in a growing technology company that will allow you to put your signature on the direction of the architecture and engineering culture. Reach out to Lauren Keen for more info or check out the job posting here: https://lnkd.in/gFbGtEyg #techjobs #cantech #RivalTech #restech

Research pros: Are you frustrated that stakeholders are ignoring your insights? Looking to build better, more compelling stories that people will actually act on? We got you covered. 😃 Check out this new practical guide for proven and practical storytelling best practices and frameworks. https://lnkd.in/g5WM3jDV #marketresearch #insights

Excited to share that Rival is once again recognized by G2 as a High Performer. A big thanks to our customers for leaving honest reviews on our page — we really appreciate it! Check out our G2 page for more info: https://lnkd.in/gU6naffn #restech #G2 #insights

Are you really getting a complete and nuanced understanding of the buying journey of your customers today? Given how dynamic and complex the consumer landscape has become, traditional research approaches are falling short in capturing customer motivations and barriers to purchase. In-the-moment research techniques are required to get you closer to key moments of truths. In our next masterclass webinar on March 14, William Buxton and Matt Kleinschmit will share the tentpoles of modern customer journey mapping, as well key best practices that deliver deeper, ongoing insights in every step. Save your spot here: https://lnkd.in/gXV7R_be #customerjourney #pathtopurchase #insights #marketresearch

During the 2024 Super Bowl, more brands focused their marketing on women, thanks in part to the Taylor Swift Effect. From food companies like M&Ms to beauty brands like e.l.f. Cosmetics, a lot of adverting and activations were catered to women needs and issues. In a recent research study, we used our conversational tech and approach to understand how consumers felt about these marketing initiatives and whether they resonated with audiences. Check out this short video as Christine Nguyen, PhD and Varun Jog share some insights from the study. Learn more 👉 https://lnkd.in/gXzsptKN