Schema App

While most commonly known for helping search engines understand the content on your site, the Schema. org vocabulary can be a game-changer for improving your website's content and identifying information gaps on your pages. By aligning your content with relevant Schema types and properties, you can uncover areas you may have overlooked, enhancing your overall content strategy. Learn how you can leverage the Schema. org vocabulary to improve your website content strategy ➡️ https://bit.ly/46zCWiJ #SchemaMarkup #StructuredData #ContentStrategy #SchemaOrg

Through their partnership with us, Marshfield Clinic Health System aimed to clarify the entities mentioned on their site and improve their knowledge graph using entity linking. Performing entity linking would enable search engines to 🔗disambiguate the entities mentioned on their site and 🔗surface their pages on the SERP for more relevant search queries. Learn how Marshfield Clinic was able to utilize our Omni LER feature to achieve their goals 👉 https://bit.ly/45HLVO0 #Entities #KnowledgeGraph #SchemaMarkup

Google's structured data documentation listed JSON-LD, Microdata and RDFa as the approved formats for implementing Schema Markup. While each format has its pros and cons, Google recommends using JSON-LD. Read our article to learn about the pros and cons of each format and why JSON-LD is the preferred format for Schema Markup. 🔗 https://bit.ly/3Ru4yPT #JSONLD #SchemaMarkup #RDFa #StructuredData #Microdata

Join our CEO, Martha van Berkel at Previsible.io's Office Hours on LinkedIn live on July 18th at 12pm EST!

This past June, we hosted a webinar with Digital Patient Experience Strategist, Chris Boyer on 'How to Navigate AI Search: Key Insights for Healthcare Digital Marketers'. Key points covered in the webinar include: 💡The shifts in user experience and behavior after the introduction of AI search 💡 Strategies to enhance SEO and maintain relevance in the evolving search landscape 💡 How the measure of success in search is changing We've distilled the webinar into a concise and non-industry specific recap article, highlighting essential insights for all digital marketers to navigate AI search effectively. Read the article ➡️ https://bit.ly/3XYQHoO #AISearch #DigitalMarketingStrategy #SchemaMarkup

In today's global marketplace, many organizations operate websites that serve customers across multiple countries and languages. These sites fall into two main categories: multilingual and multi-regional. While implementing Schema Markup on monolingual single-domain sites is relatively straightforward, managing Schema Markup for multilingual and multi-regional domains presents unique challenges. Our recent article explores the challenges of implementing Schema Markup across diverse multilingual and multi-regional sites and the solution to these challenges. Read here ➡️ https://bit.ly/3VYdmi6 #MultilingualDomain #SchemaMarkup #StructuredData

Marshfield Clinic’s goal when partnering with us was to increase clicks and improve search visibility, but they had to adapt to the changing search landscape in order to do so. Implementing advanced Schema Markup and entity linking at scale allowed them to increase organic traffic while also gaining a competitive edge in the evolving AI search landscape. Read the case study to learn how Marshfield Clinic leveraged Schema Markup to improve search traffic and prepare for AI Search ➡️ https://bit.ly/45HLVO0 #HealthcareMarketing #AISearch #KnowledgeGraph #DigitalHealthcare

Do you have Schema Markup on your site but are unsure if it's robust enough to drive your SEO and AI Search initiatives? Download our Schema Markup Checklist! 📝 This checklist is primarily intended for marketers who: ✅Want to implement Schema Markup not just for rich results but also for its semantic benefits ✅Have a basic understanding of the Schema. org vocabulary ✅Have existing markup on their site Even if your site doesn’t currently have Schema Markup, this checklist is still a valuable resource to guide you through the implementation process and ensure your markup starts off strong. Download the free checklist here: https://bit.ly/3WZ0AC8 #SchemaMarkup #SemanticSEO #KnowledgeGraph

Happy Canada Day from Schema App! 🍁 Our team is out of office to celebrate the holiday. If you have any questions please reach out to us at support@schemaapp.com and we'll get back to you when we're back in office on Tuesday, July 2nd. Have a safe and happy Canada Day weekend! 🎇

🚨Our webinar with Chris Boyer, Digital Health and Experience Strategist, is happening TODAY at 1:00 PM ET! Join us as we discuss "How to Navigate AI Search: Key Insights for Healthcare Digital Marketers" and cover topics such as: ⚕️How the user experience is changing with AI search ⚕️What you can do to stay relevant and perform in this new search landscape ⚕️Relevant metrics for measuring the effectiveness of AI search ⚕️Upcoming trends reshaping healthcare marketing If you can’t make our live session, register anyway and we’ll send you a recording of the webinar that you can watch on-demand. Not registered? There's still time ➡️ https://bit.ly/3RvECU6 #HealthcareMarketing #DigitalMarketingWebinar #MarketingWebinar #AISearch