Sid Lee

Jean-François Bouchard is the co-founder of Sid Lee and was its CEO for 25 years. During his long tenure at the agency, photography was a side project for him but he managed to present exhibitions of his work  in Montreal, New York, Paris and Toronto. A few years ago, he stepped down to become a full-time visual artist. His most recent project - The New Cubans - is launching soon with a book and an international touring exhibition. Jean-François Bouchard's book will debut at Paris Photo and the Perrotin Store in New York City. The first show opens at the prestigious Blouin Division gallery in Montreal next week (October 30th, 17h00, 2020 William Street, all welcome!) Here’s what  he told us about the project: “Careers often seem like straight paths, marked by a series of steps to climb, but they frequently take unexpected turns—or, sometimes, come full circle. Mine has certainly come full circle. Before embarking on the epic journey of creating Sid Lee with my partners, I dreamed of being a photographer. I was deeply immersed in photojournalism for student newspapers and experimenting in the studio. However, I fell in love with design and transitioned into becoming a creative business entrepreneur. I never regretted it, not one bit. Now, decades later, I find myself back where I started—with photography. My studio is, serendipitously, just a few blocks away from Sid Lee’s original tiny loft! My new chapter as a full-time visual artist feels like a return to my roots: once again, I’m learning my craft and hustling to create something from nothing. It’s both exhilarating and emotional to fully embrace this new career, especially as I prepare to release my new photography book, co-published by powerHouse Books (USA) and André FRERE éditions (France). I believe many people often forget it is ok to try new paths, take radical turns... Or even go back full circle to embrace old passions and make a go of it.” To meet us at the exhibit next Wednesday, here is the link to the event: https://bit.ly/3NDsluf. If you can't make it, here is the link to discover more about the book: https://bit.ly/48iu0Pi.

Some fun new work for Jimmy The Greek! #gimmejimmy

Dans son nouveau film intitulé La peur au ventre, où Léa Clermont-Dion s'est immiscée au sein des groupes anti-avortement au États-Unis et au Canada. Nous avons réalisé cette série d'affiches inspirées de celles que l'on peut voir dans les manifestation pro-choix. Elles devaient avoir un fort impact visuel et transmettre toute l'angoisse que les femmes vivent devant leurs droits qui sont menacés. Le film sera diffusé sur Télé-Québec le 21 octobre à 20h en ondes, en ligne et sur l'appli de Télé-Québec. Il sera aussi projeté le 15 novembre au festival Cinémania.

Remember, Earth Day is Leg Day! We’re thrilled to share that our Earth Day project has been nominated as a finalist in two categories at the Shorty Awards. For those who missed it, leading up to Earth Day, we asked people to skip the car to help save the planet. By biking, walking, or taking the bus to work, they could win an e-bike, transit passes, and more! Whether you participated in the challenge or simply enjoyed it, we have a level 2 of for you. We invite you to cast your vote daily for us in the Call To Action and Contest or Challenges categories. It is right here and until October 29: https://bit.ly/4fadIdt Thank you in advance.

The "Any Way We Can" logo's gritty texture serves as a stamp, symbolizing the impactful work done by United Way Greater Toronto to combat poverty in the GTA. The fingerprint motif symbolizes every employee's involvement in the efforts to help those in need. Over 50 real employees and their partner agencies were featured in film and photography, bringing authenticity to the campaign and showcasing the people who get it done, any way they can.

We’re excited to share our first brand launch film for United Way Greater Toronto, championing the grit and resilience of those working to solve poverty in the Great Toronto Area, Any Way We Can.

Thrilled to have our president, Tom Ramsden, sharing his insights on the On Brand podcast! Tune in to hear about his innovative approach and extensive experience driving growth through a good sneaker talk. Here is where it all takes place: https://spoti.fi/4gRI9ak

Three barrels, one of a kind - introducing Angel's Envy Triple Oak. This innovative bourbon blends tradition with a modern twist and Sid Lee is proud to help launch this new product in the Angel's Envy Signature Series lineup that is definitely Worth the Envy.

Nous tenons absolument à ce que vous ne manquiez pas l'apparition de Genevieve Boulanger dans le podcast Code Brunet. Dans cet épisode captivant, elle et Anne Belliveau partagent leurs parcours inspirants. Nous pourrions vous en dire plus, mais elles le font si bien ici: https://bit.ly/47GATd9

Pour annoncer la fin de Réno-Dépôt, on a ramené l’emblématique porte-parole Normand Brathwaite. Il nous a marqués avec les légendaires pubs «Si ça existait, on l’aurait». Quelle était votre préférée ? Ici on a un penchant pour le «Flavor Jet» et sa barbotine illimitée.