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oOh!media CEO Cathy O'Connor, a World Out of Home Organization board member, will lead the 2025 WOO Congress in Mexico City (June 4–6), addressing retail media’s global surge to $179.5B and its implications for OOH advertising. The session will explore oOh!media’s reo division and partnerships with retailers. Read more: https://lnkd.in/dpAXmzhP #RetailMedia #AdTech #DOOH #OutofHome #WOO

Shinka and Place Exchange have partnered to enable programmatic ad buying for in-room screens in luxury hotels across nine U.S. and U.K. cities, including Fairmont and Hilton. Targeting high-net-worth travelers, the integration offers real-time campaign measurement via PerView. Read more: https://lnkd.in/dXyQPETm #ProgrammaticAds #OOHMedia #AdTech #DOOH #Shinka #PlaceExchange

Grocery TV partners with Giant Eagle, Inc. to expand its Leap retail media network across 200 supermarkets in five states. The collaboration leverages in-store screens and myPerks loyalty insights to enhance customer experiences and streamline advertiser campaigns. Read more: https://lnkd.in/dnzPB7Bg #RetailMedia #InStoreAdvertising #RetailTech #DOOH #GroceryTV

The Outdoor Media Association (OMA) reported an 8.07% increase in net media revenue for Australia’s Out of Home advertising sector in 2024, reaching AUD 1,301.8 million. Growth spanned categories including roadside billboards, transport, and retail. DOOH now accounts for 75.2% of revenue, spurring robust and steady market performance. Read more: https://lnkd.in/dpHdMhPh #OutOfHome #OOHAdvertising #DOOH #AdTech #OutdoorMedia #Australia

Place Exchange increased its global DOOH inventory to 12 billion monthly impressions and over 100,000 screens, covering markets in Europe, Latin America, Asia, the Middle East, and Africa. Programmatic buyers gain access to premium inventory through Open Auction, PMP, and PG deals. Read more: https://lnkd.in/dNMESzhN #DOOH #pDOOH #ProgrammaticAds #PlaceExchange

JCDecaux’s 2024 revenue rose 10.2% to €3.94 billion ($4.33 billion), with 9.7% organic growth. DOOH revenue increased 21.9%, representing 39% of total revenue. Net income grew 23.8% to €258.9 million. With reduced net debt and strong free cash flow of €231.9 million, JCDecaux forecasts 5% organic growth in Q1 2025. Read more: https://lnkd.in/eMJiBgZ7 #DOOH #OOHAdvertising #OutOfHome #BusinessUpdates #JCDecaux

PPDS - Professional Display Solutions has named Fabrice Penhoat as Business Director for Philips Signage and dvLED in France, French overseas territories, and Africa. With over 20 years in the audiovisual sector, including 13 years with Philips, Penhoat is set to lead digital signage strategy, enhance partner relationships, and drive market growth in key regions. Read more: https://lnkd.in/dBw3xuwX #DigitalSignage #AVIndustry #PhilipsDisplays #Leadership #PPDS

Broadsign and Scope3 partner to enhance DOOH carbon tracking, providing emissions data for 1M+ global screens. DOOH is the lowest-emitting channel per impression, with 95% of screens below median emissions levels. Key insights cover energy grid factors and optimization tactics. The collaboration helps brands reduce campaign emissions and enables future innovations like real-time adjustments. Read more: https://lnkd.in/dA5QmH68 #DOOH #CarbonEmissions #AdTech #CarbonNeutral #Broadsign #Scope3

75Media has acquired Mass Media’s digital billboard portfolio, integrating 31 UK sites in locations including Wimbledon, Bristol, and Nottingham. The deal includes 18 future large-format sites, extending its fortnightly audience reach to 19 million. Read more: https://lnkd.in/dTzehWpJ #DigitalBillboards #UKBusiness #AdTech #DOOH #OutofHome #OutdoorAdvertising #75Media

T-Mobile Advertising Solutions has acquired Vistar Media and Blis to strengthen its T-Ads business. Vistar’s DOOH platform and Blis’ cookie-less targeting will enhance privacy-centric advertising solutions. The deals aim to improve campaign measurability, omnichannel reach, and addressability as traditional identifiers fade. Read more: https://lnkd.in/da_jpSau #AdTech #DOOH #Omnichannel #Tmobile #VistarMedia #Blis