SitePartners

This is our Senior Communications + Engagement Manager, Trevor Wales. Someone who’s seen a lot in his 15-year career—literally. Trevor’s work has taken him around the world, from BC to the UK, all the way to Azerbaijan and back. Trevor spent many years travelling and writing sports content for international events, including multiple Olympic Games committees. Once back on BC soil, he gained experience in the industrial sector managing communications for major projects at FortisBC. Today, Trevor oversees communications for all types of clients in the industrial sector, distributing his talents through strategic planning, issues management, and crisis communications. And, of course, in his down time, he makes sure to see as much of BC as he can.

We’re thrilled to share a major announcement from our friends at SiteTechnology 🎉 SiteTechnology has acquired Quicktech 🤝 a trusted name in the Managed IT Services and Technology space for over 20 years. This milestone is big news for the industrial sector. Technology is at the centre of every company and project, and through this acquisition, SiteTechnology is even better positioned to be the technology partner of choice for the industrial sector. We’re looking forward to elevating our partners and the industry at large. 🎬 This announcement also marks one of the first videos produced in our brand-new Studio at SiteHQ—the perfect space to tell the story of this exciting next chapter for SiteTechnology and Quicktech. Congratulations to Brandon Peterson, Dustin Cassar, and the entire SiteTechnology and Quicktech teams. We can’t wait to see what’s ahead! 🚀 Learn more about the acquisition and what this means for our team, clients, and partners of SiteTechnology from the video below! 👇

Happy Halloween from the Site team! 🎃👻

New WORK for 505-Junk. In the junk removal business, what they see used to be what you get charged, but the volume-pricing model created a lack of trust in the value of the work. Instead of eyeballing the junk and estimating price, 505-Junk decided to swap doubt with confidence by using a price model everyone can trust: weight. They integrated the technology into their trucks—something no one had done before. All they needed now was an equally creative video and an updated website to complement their uniquely honest service. For video production and their website, we positioned 505-Junk as the antithesis of the status quo in junk removal. For both their residential and commercial services, we created a no-BS tagline that made their positioning and offering clear: Pay by Weight. Not by Chance. We used comedy, hyperbole, and most importantly, honesty to present the most authentic service and name in junk removal—one that people could relate to, laugh with, and look to for an honest price. Since then, 505-Junk has won awards and grown to be one of the most trusted names in junk removal. And they’re just getting started. Get the full case study 👉 https://lnkd.in/gu-zedtT

Big NEWS for Site 🚀 Our Founder and CEO, Andrew Hansen, has been recognized as one of BIV News 2024 Forty Under 40 Awards honourees. For 35 years, BIV has spotlighted early-career leaders who push boundaries in business and beyond. Andrew’s commitment to bold ideas, community impact, and a serious drive for innovation landed him on this list, and we couldn’t be prouder. It’s a big win for Site, our clients, and our industry. Congrats, Andrew—here’s to keeping up the momentum!

DIGITAL for the industrial sector. When you’re a salt of the earth company built on muscle and hard work, adapting your brand to the digital realm can feel daunting, but the reality is having an online presence is so important. Luckily, digital is a tool we know our way around. Whether it’s social media planning, creative delivery, or web design and development, the digital space is where we do some of our best work—here’s how we can help you leverage it to grow your business: 📱 UX + UI Web Design 🌐 Web Development 🔧 Web Maintenance  📢 Social Media Planning + Management  🚨 Social + Digital Advertising Visit https://lnkd.in/g9nPMK48 to see what we can do for you.

Meet Site Designer, Esther Gaeun Lee 👋 Esther brings a calming presence to the office, but don’t let her laidback demeanour fool you—she does a lot of heavy lifting in the creative department. As a versatile multimedia visual designer, Esther injects creative and innovative elements throughout her designs. With a keen eye for detail and a passion for finding visual solutions, she ensures that our clients meet the highest creative standards. You can find Esther supporting visual identity, marketing materials, websites, motion graphics, and, when she’s not working, applying her graphic design skills to interior design. To Esther, one of the best parts of being in the design field is adapting her design skills anywhere—like making her surroundings as aesthetically pleasing as possible.

As one of the largest CAT equipment suppliers in the world—and one of Canada’s largest heavy equipment rental names—Finning is synonymous with quality. So when they approached us to tell their story, we knew it would take more than a video to do it justice. We couldn’t tell Finning’s story without telling the story of their loyal customers, and the reasons for their loyalty. Our core strategy consisted of ongoing content generation through video, articles, and a 90th-anniversary brand rollout. Site became Finning’s dedicated video, blog, and social partner throughout the campaign, working closely with their in-house marketing team to tell customer and employee stories. We went where the people were, finding the staff and customers who had worked with Finning for decades, conducting interviews and shaping their experiences into engaging content. And when it came time to celebrate 90 years of Finning, we helped take customers and audiences alike on the journey from year one to year 90. Get the full case study 👉 https://lnkd.in/gpd84ZAa

As the dedicated marketing partners of the industrial sector, we’re always striving to bridge the gap between marketing and sales, crafting creative assets that not only capture attention but also drive tangible results for your bottom line. Enter Account-Based Marketing, a strategic, multifaceted approach tailor-made for the industrial B2B realm. What is ABM? 👇 ABM identifies and targets only the accounts that matter most to your business—the ones that hold the key to real, impactful results. How does it work? We use the TEAM approach 👇 🎯 Target | We start by honing in on the accounts that truly align with your business goals—a proactive approach akin to the 80/20 Rule. Rather than waiting for leads to come to you, we identify the ones most likely to buy and bring immediate value to your firm using key criteria, historical data, Ideal Customer Profiles, and the FIRE evaluation. 🤝 Engage | Creative engagement is key, and our Engagement stage is packed with personalized tactics tailored specifically to your target account list. In this stage, we ensure your message reaches everyone within your target organization through email, events, social media, e-books, videos, and more—delivering personalized, role-specific content that builds your authority and creates valuable touchpoints with your ideal customers. 💊 Activate | It’s time to leverage the data collected to make personalized connections with your customers. By providing your sales team with valuable insights gleaned from webinar attendance, social media engagement, email responses, website activity, and video views, they can initiate meaningful conversations with confidence. 📏 Measure | With ABM, we gain the power to assess marketing effectiveness where it truly matters: in driving sales, revenue, and closed deals. In this stage, we meticulously track, monitor, and evaluate pipeline activity—encompassing closed revenue and ongoing client care for your key accounts. The focus is on identifying revenue sources, uncovering opportunities, and devising strategies to continually engage with your targeted accounts. Like a foreman guiding a construction site, ABM directs marketing efforts with precision, ensuring every action contributes to sustainable growth and profitability. In this dynamic landscape, ABM empowers businesses to build strong, lasting client relationships and construct a future filled with success.

New WORK for Inland Truck & Equipment. When Inland needed to attract new mechanics, they came to us with a clear vision: to show why working at Inland means more than just turning wrenches. We took on the challenge by crafting a recruitment video that goes all in—just like they do. To bring Inland’s vision to life, we zeroed in on what makes them unique—a close-knit team atmosphere, strong community ties, and a workplace where employees are truly valued. Using a point-of-view style, we captured a day in the life of an Inland mechanic, featuring hands-on tasks alongside moments that highlighted the team spirit at Inland. We filmed on-site at Inland’s newest distribution centre, a sleek and modern space that reflects their commitment to innovation. By blending shots of the facility with first-person footage, we created a recruitment video that shows why Inland is all in on building a workplace where people want to grow. Get the full case study 👉 https://lnkd.in/gi4-Tzbw