What’s LinkedIn really for?
Helping (mostly) Gen Xers Navigate Life’s Transitions with Purposeful Decluttering and Peace of Mind
🏆 I have 17,000+ LinkedIn connections. This impresses many people. It shouldn’t though, and here’s why… I recently put “my network” to the test. 💡I have a concept that doesn’t exist in the marketplace. Within my industry, I see a gap—one that only the savviest and most strategic of HR thought leaders are perfectly positioned to help bridge. So…I’m looking to partner with early adopters in the HR space to bring this idea to life. On February 6th I randomly sent out 19 direct messages to HR professionals—some to people whose names were already top of mind and others to people I rediscovered through a LinkedIn search of my network. These were people I know (with two exceptions). My message was clear: ✅ BLOT (Bottom Line on Top): Looking to tap into your network/pick your brain! And my two closing “calls to action” were: ✅ CTA #1: Who in your network would think this is a clever and cool idea and be willing to hop on a call with me? ✅ CTA #2: What do you think of it? I kept it short but provided a brief overview of my concept—enough for them to understand it and share feedback. Here’s how it played out: 🔹 8 people have not yet read the message. 🔸 Two of them I see regularly on LinkedIn. 🔸 Three of them I don’t see on LinkedIn, but I do see them on Facebook. Maybe this isn’t their platform. 🔸 The other three? No clue. 🔹 11 people read it. 🔸 Only 3 responded. 1️⃣ One replied the same night—a former direct report. She found the concept to be innovative but is in a new role and needed time to assess demand. 2️⃣ One responded 12 days later—she’s job searching and said she couldn’t help right now. 3️⃣ One responded 15 days later—a childhood friend. She loved the idea but said her company was on a budget freeze. I followed up with each of these three, acknowledging their unique circumstances and offering any relevant support. And then I reiterated my original ask: “Who in your network would think this is a clever and cool idea and would be willing to hop on a call with me?” And then… crickets. No further response. 🔹 And then there were the 8 who read it but never responded. A few of these 8 I see on Facebook, so again, maybe LinkedIn isn’t their platform of choice. Some I haven’t spoken to in years. One watches all my Instagram stories but never replies to my DMs. One I just bumped into recently, and we even talked about getting together. ❓So I have questions. 💭 Is this just how LinkedIn messaging works? 💭 Are people hesitant to reply when there’s an ask? 💭 Do people feel uncomfortable facilitating introductions? 💭 And if we can’t network with the people we’ve built relationships with… what is LinkedIn really for? I’m genuinely curious—have you had similar experiences? How do you make LinkedIn networking actually work?