SponsorshipX

🎤✨ Introducing our powerhouse speaker lineup for SponsorshipX Paris! 🌟 Get ready to hear from industry leaders shaping the future of global partnerships in Paris from August 7 -9, 2024: 🔸 Jacquie Ryan, Chief Executive Officer, Canadian Olympic Foundation, Chief Brand and Commercial Officer, Canadian Olympic Foundation 🔸 Ricardo Fort, Founder, Sport By Fort Consulting 🔸 Jennifer DelVecchio, Global Sr. Director, Brand, Content & Culture, McDonald's’s 🔸 Paul Samuels, EVP, Global Partnerships, AEG Europe Global Partnerships 🔸 Mark Harrison, Founder, SponsorshipX 🔸 Brad Ross, VP Global Sports & Entertainment Marketing, The Coca-Cola Company 🔸 Stuart Wareman, Global SVP, Sponsorship, Events & Experiences, Accor 🔸 Suzanne Kounkel, Global & US CMO, Deloitte 🔸 Ana Shapiro Queenan, Global Market Account Management, Allianz 🔸 Nicolas Macé, Paris 2024 Program Director, Visa 🔸 Neill Duffy, CEO & Founder, 17 Sport 🔸 Sally Moore, Head of Global Sponsorship, Sage 🔸 Bjorn Poels, CCO, Bundeling Group 🔸 Sarah Vickers, Head of Olympic & Paralympic Games Program, Intel Corporation 🔸 Phil Cook, CMO, WNBA (Women's National Basketball Association) 🔸 Felix Vo, Govt. Affairs Lead, Olympics & Paralympics, Airbnb Don't miss out on this unique opportunity to learn from the best! 🔥 Register here: https://lnkd.in/gRST5S4K #SPXParis #GlobalPartnerships #Marketing #Leadership #Learning

'Sometimes it’s not about hearing something entirely new but about seeing things from a fresh perspective.' Recently, Mike Alcorn, Sr. Manager, Partnerships at T1 attended the Sponsorship Mastery Summit, hosted by the Sponsorship Marketing Association in Chicago, USA. He shares three standout takeaways that made him rethink how we approach sponsorship in today’s dynamic landscape. 🚀 Curious about what these insights were? Dive into his reflections in the full article below! 👇 #sponsorship #marketing #innovation #leadership #partnerships

Another great lineup of speakers this month! Register to attend below! #Community #Connections #DEI #Leadership #Impact

Congratulations to all the winners at the Sponsorship Excellence Awards, hosted by the Sponsorship Marketing Association in Chicago from October 2-4! 🎉 The celebration of excellence in sponsorship marketing was truly inspiring, showcasing the innovative spirit and impactful initiatives that are shaping our industry. A special shoutout to the remarkable winners who stood out for their creativity and commitment to excellence: ✨ Best in Show: American Family Insurance x Summerfest 🏆 Agency of the Year: The Famous Group 🎉 Sponsor of the Year: Liquid Death 🏅 Property of the Year: Atlanta Dream WNBA 🎤 Rising Star: Alex Kopilow 🌍 Social Impact: Angel City FC 🏅 Lifetime Achievement Award: Kareeda Chones Aguam These achievements highlight the power of collaboration and strategic thinking in sponsorship marketing. Let’s continue to drive innovation and create meaningful connections in our industry. 💪🏾 For a complete list of winners and more details about the incredible work celebrated, check out the link: https://lnkd.in/gxPrPsBh. #Sponsorship #Marketing #Leadership #Innovation

Earlier this week, Mark Harrison, Founder of SponsorshipX and MH3 Collective, moderated the panel on Building an Inclusive Sports Marketing Strategy at the CMO Strategy Forum by Strategy Online. Joined by Heather Cameron, Head of Brand and Creative at DoorDash, Bob Park, CBO at GE Appliances Canada, a Mabe Company, and Kimberlee Welch, Head of Partnership Marketing and Media Integration at MLSE (Maple Leaf Sports & Entertainment Partnership), the session explored the transformation of sports viewing, and the rise of streaming platforms and the surge of women’s sports leagues. The panel discussed how marketers can connect with Canada’s diverse communities through inclusive strategies, showcasing the evolving landscape where fans and brands share a mutual passion for sports. #CMOForum #marketing #sportsinnovation #fanengagement #networking

A huge congratulations to all the winners at the SMCC- Sponsorship Marketing Council Canada Awards last night! 🏆 The creativity, innovation, and impact demonstrated in sponsorship marketing across Canada continue to set new benchmarks. A special shoutout to those who took home the top honours: ✨ Best in Show: Pride Tape for All (Scotiabank) 🏆 Agency of the Year: Wasserman 🏅 Property of the Year: WNBA (Women's National Basketball Association) 🎉 Best New Initiative: Women's Sport Initiative (WSI) (Canadian Tire Corporation) 🌍 Diversity, Equity & Inclusion: Pride Tape for All (Scotiabank) 🎤 Music: Summer of Winner! Gangnant! (W!G!) (OLG) 🏌️♂️ Sports – Budget Over $501K: Tylenol Canada: Score on Pain (Kenvue and UM Canada) And so many more! 🙌 The work recognized here showcases the power of strategic partnerships and creative thinking. Let’s continue to elevate the industry and forge new paths in sponsorship marketing. Check out the full list of winners and all the incredible work that was celebrated: https://lnkd.in/eD8x3Hx3 #SMCCAwards #sponsorship #marketing #leadership #innovation

A huge thank you to our partners at SponsorshipX for bringing together industry leaders and hosting such a meaningful conversation at SPX Global Austin earlier this year. We're grateful for the platform to share our insights on data's role in driving sponsorship success! 🚀 If you're curious about how to measure your sponsorship's ROI and maximize your partnerships, don’t wait until 2025—connect with us now. Our experts will be at #Brandweek next week to discuss how you can leverage the latest trends and pivot your strategies for success! Contact us to set up time to chat >> https://bit.ly/3iL5L6Q #SportsBiz

Earlier this year, we hosted our second SPX Global event at the iconic Soho House in Austin, Texas, on March 10th, 2024, amidst the excitement of SXSW. Industry leaders dove into data-driven sponsorship strategies, showcasing how cutting-edge insights can transform effectiveness and align campaigns with broader business goals. 🚀 Curious about insights from Adam Grow, Chief Operating Officer, KORE, Harrison Kim, Senior Vice President, Austin FC, and Mark Harrison, Founder, SponsorshipX? Discover the key takeaways in our full recap and see how SPX Global is shaping the future of sponsorship innovation. #SPXGlobal #marketing #datadriven #networking #partnerships

We’ve been focused on growth—whether it’s content strategies, business development, or strategic plans, having a clear path forward has been central to supporting our clients (and even ourselves). Also - see what Giuliana was up to last month with SponsorshipX in Paris! Find it all in this month's newsletter! 📸🌎⚙️😅 #newsletter #consulting #people #strategy #growth Nora Griffiths, Bonny van Rest, Rosanne Leung, Brittney Grundy, Karen Stern, Giuliana DiBonaventura

Exciting changes are on the horizon for Toronto International Film Festival as new partnerships are being formed in anticipation of their 50th anniversary! Curious to see what opportunities these new connections will bring? Check out Mark Harrison’s latest insights on how TIFF is gearing up for the future. Read more about the dynamic shifts in sponsorship and what’s next for the festival. #TIFF #Partnerships #Marketing #business #innovation