StackAdapt

✅ New Episode is live and you don't want to miss it: Ep 170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity with Anna Grodecka-Grad, Zeynep Akkalyoncu, and Lydia Berlacher from StackAdapt. Key Takeaways: 🦄 Mentorship & Confidence – The power of having champions who recognize your potential. 🦄 Negotiation Skills – Advocating for yourself and knowing your worth. 🦄 Overcoming Imposter Syndrome – Building a support network and celebrating achievements. 🦄 Personal & Professional Growth – Strategies for continuous learning and self-care. Watch on YouTube and All major podcast platform Now! Special thank you to the Purpose Worldwide team especially Alexis Gold for being so dope and putting this together! https://lnkd.in/gNvzaBhN

Highlights from the #BrandSafetySummit Asia: With ad fraud evolving, brands are looking at AI-driven solutions to strengthen their approach to contextual targeting, fraud detection, and first-party data. Liam McCarten (StackAdapt) shared insights on how AI is shaping the future of brand safety, helping advertisers navigate risks while maintaining trust and effectiveness.

Q1 highlights from London, Toronto, SF, NYC, Vegas, and a few more stops around the 🌎

Almost 30% of US ad agencies use 6–7 adtech and martech tools — and 17% use 10+. Typically tied to different funnel stages, these tools are now converging to enable smarter, more seamless campaigns. Learn how the merging of martech and adtech is breaking down silos, enabling a more holistic view of customer interactions: https://lnkd.in/eAgATjDM

This International Women's Day, we're shining a light on some of the amazing women across our teams who are shaping the future of tech and opening doors for others to follow. We're diving into their stories — the challenges they've faced, the wins they've celebrated, and the ways we can all #AccelerateAction: https://lnkd.in/e3rmnmGT

The era of TV ad buys with limited insight is over. With AI-powered programmatic ads, CTV delivers real-time targeting, automation, and advanced measurement. Unlock the power of one of the fastest-growing performance channels: https://lnkd.in/e4jVa6CM

As premium streaming services welcome advertisers and CTV viewership keeps climbing, the opportunity to reach consumers at home has never been bigger. Our latest guide with EMARKETER dives into the rise of CTV, the powerful tools available to marketers, and how to choose the right platform for your brand. Download your copy: https://lnkd.in/emBGHT6u

🎙 𝙉𝙚𝙬 𝙚𝙥𝙞𝙨𝙤𝙙𝙚 𝙖𝙡𝙚𝙧𝙩! 🎙 Ready to scale? Don’t let your data slow you down... More ads. More markets. More automation. But without clean, connected data, growth efforts can backfire. 📉 🫠 In the latest episode of The Undiscovered Metric, Ira Prevalova (Growth Marketing Director, Adverity) and David von Hilchen (Sales Director DACH & France, StackAdapt) break down what it really takes to scale marketing successfully. ⤵️ 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 🔹 Build a strong data foundation before automating. 🔹 Ensure consistent messaging across all channels. 🔹 Localize campaigns when scaling geographically. 🔹 Use AI to enhance efficiency and scale personalization. 🔹 Align KPIs with marketing objectives. Tune in now to get the full insights 🎧: https://lnkd.in/ecPeEymH xx-dafo

CTV isn’t just an awareness play—it’s a powerful performance channel when done right. But with fragmented supply and targeting challenges, costly mistakes are easy to make. Join MarketingProfs and StackAdapt for a deep dive into advanced CTV ad strategies—from targeting and optimization to measurement that actually proves impact. https://lnkd.in/gCnASkxQ

AI speeds up ideation, but human strategy makes it resonate. How does generative AI power personalization at scale while keeping creativity at the core of campaigns? https://lnkd.in/gMTzxn9a