Starboard Communications LTD.

Marketing Tip: Use radio to help build brand awareness. Consistent messaging and repetition can increase brand recognition 💡

Large companies like McDonald's, Toyota, and Tim Hortons are heavily using radio ads to reach customers. Even smaller brands like Arby's are joining in. Why should you care? This shows that radio is still a powerful tool for businesses of all sizes to get their message out there.

You may (or may not have) noticed that Hits 95.5 & Cool 100 were banned from Facebook for being "news sources". We want to continue to be able to keep everyone in the loop with what's going on when it comes to contesting, music, and events within our community... so we've launched the listener clubs. Join the Hits Listener Club here: https://lnkd.in/gxqpPAKg Join the Cool Listener Club here: https://lnkd.in/gmPkCaFy

Meet the team: Charity Brown 📻 Hits 95.5 morning show host (https://www.hits955.ca/) 📻 19 years of experience in radio! 5 years with Starboard Communications 📻 Favourite memory: holding a sloth in the studio Fun fact: appreciates her personal space and loves chips!

It's hard to ignore the headlines coming from the corporate radio giants the last few years. Especially when it affects neighbouring communities like Kingston and Peterborough. That being said, this starkly contrasts what's happening locally. Unlike corporate entities, Starboard Communications is deeply invested in our community, not just profits. The Bay of Quinte is fortunate to have a family-owned stations and local staff who are passionate about our community. We aren't going anywhere! With your support by tuning in, reading our news online, or advertising with us. Together, we can keep local voices strong. #supportlocal

Is one of your goals to reach more people? Live broadcast radio reaches more Canadians in one week than any other social media platform 📻

We are very excited that Cool 100 (CHCQ-FM) has been nominated for CCMA Radio Station of the Year (Small to Medium Market)!

FAST FACTS ⏩ For advertisers who want to reach streaming audiences, AM/FM radio streaming delivers MORE listeners than ad-supported Spotify. Source: Radio Connects ROTM Fall 2023

Unlock the power of audio ads 📻 A study completed by Veritonic shows that audio ads significantly boost memorability, purchase intent, and brand awareness 🎧 If your brand is prioritizing outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy. Consider an integrated marketing plan that includes audio ads for maximum impact!

When we say locally owned and operated we mean it! John, our owner/president, had to go trim branches at our transmitter tower site that were too close to wires first thing in the morning 🪚 He then did a quick refresh and was at his desk by 9:30 am 💻