Strategic Objectives

We are overjoyed to reveal our brand-new SO website: https://lnkd.in/gpm7Eww3 We worked hard to create a site that’s informative, while showcasing our agency personality, and are thrilled to share it with you.  #NewWebsite #WeMakeNews #WebLaunch #NewWebsiteAlert 

We’re helping Loacker bring big smiles to snack time!   Danielle Graham is sharing her love for Loacker’s Minis Spring Mix – bite-sized wafers made in Italy with the finest ingredients, like Madagascar vanilla, Sicilian lemon oil, and sun-ripened raspberries. Perfect for lunchboxes, after-school treats, or a little pick-me-up, Loacker Minis bring quality and flavour to every bite. Find them at Costco & Instacart – on sale until March 16. 

Check out the March Edition of the Strategic Objectives Social & Digital Trends Newsletter! This edition includes:  🚨 Viral moments - From Duolingo’s mascot “death” to the Poppi vending machine controversy  📈 Key digital trends and insights  ❤️ An update on what we've been up to at SO 

We’re thrilled to celebrate Canadian beauty with our latest coverage for Watier Cosmétiques and Marcelle Cosmetics (Groupe Marcelle), both proudly made in Canada. Check it out below! 

Strategic Objectives is proud to be certified by Women Business Enterprises Canada, standing alongside women-owned businesses and driving meaningful impact. Founded by Deborah Weinstein and Judy Lewis, SO is powered by bold ideas, fearless leadership, and unwavering support for women. From mentoring countless future leaders, to shaping the Canadian PR industry, Deb and Judy have always championed the next generation of women in business. Today, on International Women’s Day, we celebrate the strength, resilience, and brilliance of all women. Happy International Women’s Day! 

Join us on March 6th at The Women’s Connection International Women’s Day event! This is a powerful opportunity to connect with women across industries, exchange ideas, and build meaningful relationships. We’re proud to have our Co-Founder, Judy Lewis, representing SO as a featured speaker on the panel "Modern Storytellers: Writing the Next Chapter Together." With a career dedicated to tackling critical social issues, from fighting human trafficking and violence against women to advocating for gender equity in sports, her expertise in developing inspiring campaigns that resonate and drive meaningful change makes her an invaluable voice in this conversation. Get your tickets here: https://lnkd.in/gmHHP3xm

This National Human Trafficking Awareness Day on February 22nd, we’re honoured to advocate alongside Victim Services Toronto (VST) to raise awareness of its national Reclaim program.     Working with leading Canadian financial institutions, TD Bank and Canadian Bankers Association, VST’s Reclaim program helps human trafficking survivors clear fraudulent or coercive debt accrued during exploitation. These debts average up to $20,000, and prevent survivors from securing housing, car loans and more, leading them back to their traffickers.    We are urging more Canadian businesses and other financial institutions to recognize the significant impact of fraudulent or coercive debt on victims, and learn how to support survivors’ financial futures. Get more information here: https://lnkd.in/guWhK2TY

BIC Soleil returns as the Official Razor of the PWHL, building on the success of its inaugural season!     We are thrilled to help BIC connect with hockey fans through athlete partnerships, live in-game activations, as well as contests and giveaways at Canadian home games in Toronto, Montréal, and Ottawa.     As a longstanding supporter of women’s sports, Strategic Objectives is proud to continue driving conversations that emphasize the importance of diversity, equity and inclusion in the sporting community. Learn more about this exciting partnership here: https://lnkd.in/gRQSYAbs

The SO team celebrated Valentine’s Day with pizza, cookies, and a little friendly frosting competition! Check it out below 👇 

Strategic Objectives Co-Founder, Judy Lewis, will be speaking at Modern Storytellers, an International Women’s Day event hosted by The Women’s Connection on March 6 in Toronto. On the panel, "Modern Storytellers: Writing the Next Chapter Together," Judy will share insights from her extensive experience in marketing, PR, and corporate social responsibility. She’ll spark meaningful conversations on how we do business, forge connections, and elevate diverse voices in today’s evolving landscape. SO has always supported emerging talent, and we’re excited to be part of this important event on International Women’s Day, where women entrepreneurs and leaders will come together to create positive change.  For tickets please visit: https://lnkd.in/gmHHP3xm