Stratus Ag Research

Farmers are evolving their approach to sustainable agriculture, and the shift toward biostimulants is gaining serious momentum. Nitrogen-fixing biologicals and other biostimulants are becoming key tools for regenerative farmers looking to boost plant growth naturally—and this movement isn’t slowing down. Our latest research shows that regenerative farmers are leading the charge, successfully integrating biostimulants into their operations. For brands in the ag sector, this shift signals a critical opportunity to align with the future of farming. The rise of biostimulants is more than a trend—it’s a transformative step in sustainable agriculture. If your business isn’t already part of this conversation, now is the time to get ahead. Download our report to explore how biostimulants are reshaping modern farming and what it means for your brand’s strategy: https://lnkd.in/g_vNmTnK #agriculture #agribusiness #regenerativefarming #sustainablefarming #biostimulants

Retailers don’t just promote products—they advocate for the brands they trust. Our 2024 Retailer Advocacy study reveals a powerful insight: confidence is key. When retailers have full confidence in a pre-emergent corn herbicide, they promote it over 70% of the time. But when that trust wavers, so does their support. Performance alone isn’t enough. Retailers weigh farmer demand, regional fit, and how your brand aligns with their own business needs. Here’s the catch: once a retailer chooses not to stock a brand, it’s rare for a farmer to request it. The stakes are high, and the choices retailers make can make or break your product's presence in the market. Want to know where your brand stands? Our latest study offers deep insights into what drives retailer decisions and how to earn their confidence. Contact Honora Williamson to learn more about securing stronger advocacy for your products. #AgResearch #AgRetail

Happy Canadian Thanksgiving from the Stratus team! 🍂 After a long and productive harvest season, it's time to pause and enjoy some well-deserved rest with family and friends this weekend. Whether you're sharing a hearty meal, reflecting on the hard work that brought you here, or simply enjoying the beauty of the season, we hope this holiday brings you joy and relaxation. You've earned it! #Agriculture #CanadianThanksgiving

Could the future mean a reduction in fertilizer use? Some farmers are embracing the idea that less is more, especially when it comes to synthetic fertilizers. Our recent survey shows that regenerative farmers are leading the way in reducing fertilizer rates, often opting for variable application methods that better match the needs of their crops. This is a strategic move to preserve soil health and enhance sustainability, plus the cost savings don’t hurt. The trend is clear - more farmers are thinking about how they can do more with less, and the implications for the fertilizer industry are significant. This has the potential to impact competition, requiring a closer inspection of unique value propositions. Download the report, The Voice of the Regenerative Farmer, for a comprehensive look at how fertilizer use is evolving in regenerative farming. https://lnkd.in/g_vNmTnK #agriculture #agribusiness #regenerativefarming #sustainablefarming

What drives a retailer to recommend your brand? Our 2024 Retailer Advocacy study for Post-emergent Soybean Herbicides dives deep into which brands retailers are promoting—and why. We found that only about 45% of retailers who stock a brand actively recommend it to customers. Confidence in performance is the key factor, with 75% of retailers promoting brands they trust fully. Curious about where your brand stands? Contact us for more insights. #agresearch #agretailer #soybeanherbicides #agindustry

U.S. soybean herbicide decisions just got clearer. Our Brand Focus360 study for Pre-emergent Soybean Herbicides provides a comprehensive look at how brands like Zidua Pro, Tendovo, and Authority Supreme are performing in the market. With insights into factors like residual control and waterhemp management, this study helps companies pinpoint exactly where their brand stands. Are you looking to enhance your advertising, refine your messaging, or better understand your customers? Brand Focus360 gives you the tools to plan your next marketing campaign with confidence. Send us a message to learn more. #AgResearch #BrandFocus360

Thanks to Shane Thomas for highlighting Stratus Ag Research in the Upstream Ag newsletter. Our recent survey on regenerative agriculture revealed that nearly 40% of farmers identify as “regenerative,” demonstrating the ongoing evolution of agricultural practices. It’s a reminder of how conventional farming has changed over the decades, and the line between conventional and regenerative continues to shift. At Stratus, we are proud to provide insights into these transformations and support farmers in their journey towards sustainability. #AgResearch #RegenerativeAgriculture #Sustainability

Sustainability means different things to different farmers, but one thing was loud and clear in our recent research: the future matters. We asked farmers across the USA what sustainability means to them. The answers were telling. For most, it’s about more than just maintaining their current yields, it’s also about ensuring their land remains productive for generations to come. This long-term view is particularly strong among those who consider themselves regenerative farmers and who are deeply focused on soil health. They understand that the choices they make today will determine the success of their farms tomorrow. If you want to understand the driving forces behind these changes, The Voice of the Regenerative Farmer offers detailed insights into what sustainability really means on the ground. Download the report now: https://lnkd.in/g_vNmTnK #agriculture #agribusiness #regenerativefarming #sustainablefarming

Regenerative farming isn’t just for the young and idealistic. When we think about innovation in farming, some people imagine young, tech-savvy farmers leading the charge. However, our recent survey reveals a surprising trend: farmers aged 60 and above are significantly more likely to identify as regenerative farmers. Why? Because with age comes a deep understanding of the importance of leaving a legacy. These seasoned farmers are financially secure, and they’re ready to invest in practices that not only sustain but improve their land for the next generation. It’s a powerful reminder that experience can drive forward-thinking innovations. Download the free report now: https://lnkd.in/g_vNmTnK #agriculture #agribusiness #regenerativefarming #sustainablefarming

Your voice matters. We are dedicated to capturing the true experiences and insights of farmers across Canada and the US. You can play a critical role in shaping the future of agriculture by encouraging the farmers in your network to sign up for our surveys. These surveys aren’t just about data—they’re about ensuring the issues that matter most to growers are heard and addressed. From input costs to market conditions, your insights help guide critical decisions across the industry. If you know a farmer who wants to make a difference, invite them to share their perspective. Sign up today and be part of the conversation that helps shape tomorrow’s farming landscape: https://lnkd.in/g3krkJmZ #Agriculture #AgResearch