STUDIO CIRCA reposted this
Your F&B concept deserves its own spotlight, just like your hotel. The same care and attention that goes into your hotel’s story should go into your restaurant’s. Here’s how you can make sure your F&B concept stands out on your website: 1. Tell a unique story. Guests should know what makes your F&B concept special. The same way your hotel should have a strong story and concept, your restaurant should follow suit. Give each F&B concept its own page on the site to enrich the story with copy and video, and link to that specific page from socials and ads. If you can, develop an micro-site for the F&B offering, so that locals don’t feel like a tourist in their own city by being on your hotel website. 2. Make reservations easy. Add a “Reserve Now” button to on you F&B website page, letting locals know they can book. This helps capture more reservations, especially during the low season while building your brand presence within the community. 3. Showcase the menu. Let people browse before they reserve. This builds excitement and makes the decision easy for them. Having a PDF menu allows you to showcase more of the restaurants brand identity, without conflicting with the hotel’s UX. This also makes it easier to upload new documents when ready, instead of having to change the menu content on the back-end of the website. 4. Highlight which dietary restrictions you cater to. For resorts or isolated properties with limited options, this is essential for building guest trust. Theyll need to know if you cater to specific restrictions, which reduces hesitation and gives them confidence in booking. It’s simple: treat your F&B as part of your brand DNA, not a side order. Your restaurant deserves its own identity—and your guests deserve a seamless experience across the board. We’ve seen the impact this can have. #guestexperience #hotelrestaurant #boutiquehotel #independenthotel #hotelwebsite #hotelbranding #restaurantbranding Clip taken from my chat with Scot on Hospitality Huddles (Auden Hospitality)