Swedencare

Swedencare

Manufacturing

Malmo, Skane 3,336 followers

We care about improving the health and wellbeing of pets, creating reassurance for pet parents, worldwide. 💙🐶🐱

About us

Swedencare's story began with a groundbreaking discovery in the 1970s by the Swedish dentist Dr. Sune Wikner, who noticed significant improvements in his patients' oral health linked to a specific type of seaweed. This discovery prompted further investigations, resulting in the establishment of Swedencare in 2000, with a focus on developing ProDen PlaqueOff® and its innovative solutions for pet dental health. For many years, the business was built around the ProDen PlaqueOff® product family, leveraging its strong brand and long market presence to establish a global distribution network across all continents in a fragmented and locally-based market. Since its early days, Swedencare has experienced continued growth and profitability year after year. In 2014, new ownership and a revised business plan set the stage for more rapid expansion, with increasing marketing and sales and a stronger, wider global presence. This momentum led to acquisitions that extended our distribution network and diversified our product offerings. During 2020-2022, several key acquisitions were made to broaden exposure in the veterinary and digital channels, particularly in the North American market — the largest pet market in the world. In addition, several investments and acquisitions have been made in recent years to expand and enhance our capabilities in product development and production. Today, Swedencare has positioned itself as an innovative and trusted leader in pet health across all major markets.

Industry
Manufacturing
Company size
11-50 employees
Headquarters
Malmo, Skane
Type
Public Company
Founded
2000
Specialties
Pet Health Care and Oral Hygiene

Locations

Employees at Swedencare

Updates

  • View organization page for Swedencare, graphic

    3,336 followers

    We are thrilled to announce that Swedencare’s ProDen PlaqueOff® Soft Chews for dogs have earned the prestigious VOHC Seal of Acceptance for plaque and tartar control. This achievement reflects our commitment to providing high-quality, science-backed solutions for pets’ oral health. The VOHC certification ensures that our soft chews meet rigorous standards, offering pet owners a reliable product they can trust. Read the full press release here: https://lnkd.in/dr4kRp94

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  • View organization page for Swedencare, graphic

    3,336 followers

    At Swedencare, research and development (R&D) are at the heart of our innovation in pet health. We invest heavily in verifying and improving our products' palatability, performance, and suitable formats for customer needs. Our R&D is grounded in scientific evidence and customer insights, allowing us to create effective and palatable products. We rigorously test for efficacy and performance, which drives the continuous expansion of our product offerings. Collaboration among our group companies is essential for sharing vital information, research, and insights, enabling us to remain at the forefront of new active ingredients and industry trends. In our latest quarterly report, we delve further into our R&D efforts, highlighting the strides we’re making to enhance pet well-being through science-driven innovation. Read more about our R&D focus below or in our latest report: https://lnkd.in/dwzCzRqt

  • View organization page for Swedencare, graphic

    3,336 followers

    We're pleased to announce that Swedencare's CEO, Hakan Lagerberg , will be presenting at OTC Markets Group's Swedish Investor Day in New York City on November 20th. This event offers investors a unique opportunity to gain insight into Swedencare’s growth strategy, innovation, and commitment to enhancing pet health worldwide. Register below to join us—we look forward to connecting with the investment community in New York. https://lnkd.in/d8USe2dR

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  • View organization page for Swedencare, graphic

    3,336 followers

    Swedencare and zooplus, the leading European online pet platform, announce an exclusive partnership to introduce the entire supplement range NaturVet by Swedencare to pet owners across Europe. This collaboration enhances the visibility of NaturVet by Swedencare’s premium products and strengthens Swedencare's presence in the pet care industry. For zooplus, the partnership means an expansion of its assortment to fuel growth in one of the fastest growing categories in the European pet supplies sector. To the press release 👉 https://lnkd.in/dJnxryFY

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  • View organization page for Swedencare, graphic

    3,336 followers

    The NaturVet team recently had the pleasure of participating in the Rescue with Ribsy event hosted by the city of Temecula. The day brought together pet adoption groups, vendors, and hundreds of community members, all united by a shared love for pets. We're thrilled to share that four dogs found their forever homes, and many more received the exposure they need to find loving families 💙   As a special "Going Home" gift, we provided products to help ease the transition for the adopted pets. It was a fantastic opportunity to connect with the local community, engage with other passionate pet lovers, and spread awareness about the benefits of pet supplements—something many families are still discovering. We're grateful for the chance to make a difference and can't wait for the next event!

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  • View organization page for Swedencare, graphic

    3,336 followers

    Sales Record and 9% organic growth ”The net sales for the third quarter amounted to 641 MSEK, representing an increase of 6% compared to Q3 2023, while our operational EBITDA margin was 21.2%, totaling 136 MSEK. During the quarter, we made a small acquisition of Medvant, a veterinary distributor in Canada. Our cash flow remains strong, and we have used our cash for both acquisitions and amortization of 50 MSEK in the quarter. Our organic growth was 9% for the quarter and 10% for the year's first nine months. Demand is good in all major markets, and the pet market shows growth. Online, the Veterinary channel, and our manufacturing segment show our most substantial growth.” - Hakan Lagerberg, CEO. Read the full report here 👉 https://bit.ly/4hi0U6J

  • View organization page for Swedencare, graphic

    3,336 followers

    Our acquisition of MedVant in July this year is part of a strategic initiative to expand our presence in key markets worldwide. With MedVant’s deep knowledge of the Canadian veterinary industry, including its established relationships with approximately 2,500 veterinary practices, this partnership positions us to accelerate growth and introduce innovative products across North America. In this Q&A, Brian Thomas, CEO and founder of MedVant, shares his insights on the company’s strengths, future growth, and how the integration with Swedencare will create new opportunities in the Canadian market.

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