The J.M. Smucker Co.

In an imaginative blend of entertainment and advertising, Milk-Bone's latest campaign consists of movie trailer-style marketing. The first video in the series, Howl You’ll Know, spoofs that meet-cute moment when you find your new fur-ever friend. This new campaign dropped just in time for the brand’s partnership with Amazon through its “Amazon Stream It Forward” program, for a special charity activation to support Canine Assistants. Now through November 17, Milk-Bone will sponsor a curated list of romantic comedies on Amazon Fire TV. For every hour streamed from this list, Amazon will donate $1 to Canine Assistants, up to a maximum of $50,000, supporting their work to educate and place service dogs with the people who need them the most. Watch the full ad here: https://lnkd.in/gtpK267y and be sure to visit Amazon Fire TV for the Stream It Forward program!

The best part of the sandwich continues to take the world by storm – from school lunchboxes to professional athletes!  The Athletic recently profiled the popularity of Uncrustables® in NFL facilities, exploring just how many Uncrustables® are consumed by NFL teams each week. It’s no secret that the convenience and unbeatable PB&J flavor make Uncrustables the best snack for sports fans of all ages. Read the full article (subscription required) to find out the total number of sandwiches the league goes through in a week, which team eats the most and why these frozen sandwiches have become the must-have snack in every locker room. https://lnkd.in/gunrDB7d 

As part of our ongoing commitment to creating a healthier planet for future generations, we work with key partners to support sustainable agriculture practices and responsible resource stewardship in our supply chains across the globe. We recently shared some highlights of these partnerships and the impact they have made. Click to learn more.  https://lnkd.in/dSA9_4Qb

Progressive Field recently hosted the final Bark in the Park game of the season, and what a fantastic wrap-up it was! Our Milk-Bone® and Pup-Peroni® teams have put impressive work into partnering on this home run program. In addition to supporting an Ohio team, we were thrilled that each ticket purchased included a donation to the Cleveland Animal Protection League to support their work in finding homes for pets in need. Thank you to the Cleveland Guardians for the opportunity to bring together dogs and their baseball loving parents for a fun-filled season. 

It’s no secret that volunteerism and giving back to our communities is at the heart of who we are as an organization. We are proud of all employees who prioritize those values both in and outside the office. Today, we’d like to recognize Drew Ziegler, who is one of our most active employee volunteers. Drew is a scientist of research and development for frozen handheld and spreads. Outside of the office, he volunteers much of his time fostering kittens and helping with maintenance at Kitten Krazy in Medina, OH. He also spends time running Dungeons & Dragons adventures through Extra Life as a fundraiser for Akron Children's Hospital, officiating non-profit roller derby leagues and many other local volunteer events. Please join us in thanking Drew for making a difference in his workplace and his community!

Our Robin Hood® brand is a Canadian staple that has stood the test of time in large part due to its willingness to innovate while staying true to the brand's 100+ year legacy. The latest example is the recent launch of the Experience the Magic campaign, designed to inspire both new and seasoned bakers alike with a full portfolio of TV and digital advertising featuring culinary experts, social media influencers and all-new recipes. Consumers can try out these new recipes for themselves by visiting the brand's website at robinhood.ca. 

Robert Crane, Senior Vice President and Head of Sales & Sales Commercialization, recently spoke with Food Dive about how our relationships with our retail partners have evolved and become even stronger as we collaborate to meet the needs of our shared consumers. Robert discusses a range of topics including how we use data and analytics to create a next-level understanding of consumers, our commitment to refresh the categories we participate in through meaningful innovation and more. Check out the full piece here: https://lnkd.in/eQAwywAv

Last week, our Orrville headquarters got a visit from some feline friends from the Wayne County Humane Society to create an exciting adoption event. We are proud of the hard work our Meow Mix® and Smucker Experience teams put into this collaboration to promote cat and kitten adoption through the “cat club” - complete with disco lights, music & lounge seating. At the end of the day, several cats found their new fur-ever home! For those interested in learning more about the Wayne County Humane Society and the adorable cats eligible for adoption, check them out here: https://lnkd.in/gq_zTUv3

We are proud to help celebrate Michael Madriaga, Vice President, Government and Industry Relations, and the inspiring story that took him from the Office of the Governor of California to Capitol Hill in Washington. Check out the profile of Michael in the most recent issue of Hispanic Executive: https://lnkd.in/gxByJbME.

Today, we wish a happy birthday to the legendary Johnny Appleseed, whose famed story was rumored to have helped give The J.M. Smucker Co. its start! Johnny Appleseed, born John Chapman, traveled through Ohio planting apple tree nurseries in many counties, including Wayne (home to our headquarters in Orrville) until the mid 1820s. In 1897, Jerome Monroe Smucker began his business selling apple butter that, as legend has it, was made using fruit from the orchards Johnny Appleseed himself had planted decades earlier. The full story is a fun and fascinating tribute to this American legend. Read the full story here: https://lnkd.in/grJ_d8Qj