PROJECTORY

Favourite quote (see video): "I swear he is not a plant... he does not work for PROJECTORY", Jeffrey Rogers Showcasing our experiences at the 2024 CEMA-Corporate Event Marketing Association summit in front of 100s of #EventProfs felt like cooking a fancy dinner for chefs! Here's a quick sizzle that captures what happened and what Brian Mason, MBA, Traci DePuy, MSEL, Tres M., Kate Kurkjian, CMP and Audrey Kerr, CMP, CIS had to say about it! //Footage credit West&SOCIAL, Duane Gibson and Encore

"Although there’s a time and place for lectures, attendees are telling us that the on-site event isn’t it." Some insightful data points in the most recent Freeman Company trend report (link in comment). ________ Thanks Molly Witges, CMP, DES and Liz Lathan, CMP for putting it on our radar and making our work feel important!

Working on something new... We're calling this one Align-by-Line. It'll be revealed at the upcoming CIBC Global Leadership Event later this month! Stay tuned to see it in action...

"The days of “sit back and listen” events are over" Thank you Event Marketer! We're excited to help you bring your content to life as you gather the top experiential agency executives for an impactful (and interactive!) experience. Shout out to Dan Hanover, Shannon Given, Jessica Heasley and the team at Access Intelligence! it's been great working with you all and we are thrilled to show your guests what we've been designing together for them! 🙌

Who says learning can't be fun? CEMA Summit 2024 started with a sky-high surprise! PROJECTORY's interactive experience blended purpose with play, leaving the audience looking up in awe. #CEMASummit #EventProfs

For all my friends & colleagues in the events biz: PCMA has selected PROJECTORY 🤘 as a key partner for the 2024 CEMA-Corporate Event Marketing Association Summit in Seattle this August! We're excited to open and close the event with some of our favorite experiences (Trust me: these are pretty rad!) and to help drive conversation, action & learning across the program. Hope to see you there! And while I have you: Check out this clip from an engagement we did with Deloitte in Toronto last month. My audiobook narrator voice was really working. What do you think?!

🎉 We've been selected! 📢 Attention event professionals! PCMA has selected PROJECTORY as a key partner for the 2024 CEMA-Corporate Event Marketing Association Summit in Seattle this August! We're excited to open and close the event with some of our most loved experiences and help drive conversation, action and learning! Join the best minds in events! Get your tickets here https://lnkd.in/enU6GM94 If you already know you're coming - comment or drop a note to Oren Berkovich, Paddy Harrington or Jeffrey Rogers so we make sure we connect while we're there!

We are LIVE at Deloitte connect where hundreds of executives from Salesforce, SAP Amazon , Workday, Oracle and other ecosystem partners have gathered. PROJECTORY is excited to help make this experience more participatory and engaging with some of our interactive installations and facilitated sessions.

Should events be more playful? Yes, and not just because we like fun. (But to be clear: We do. We’re very pro-fun). “Play is training for the unexpected.” That’s how the biologist and behavioral ecologist Marc Bekoff summarizes the value of play – and in a way that should certainly resonate with organizations and leaders in just about any domain. Intrigued? The psychologist and educator Susan Linn argues that play is “the foundation of learning, creativity, self-expression, and constructive problem-solving.” There’s a massive body of research on the value of play, but this is basically the TL;DR version we can give you in a LinkedIn post. Now, here’s the upshot: Many events are designed with the aim of fostering learning, creativity, constructive problem-solving, etc., but very few seriously embrace the value of play. At PROJECTORY, we’re a little different, and we’re committed to bringing a spirit of playful exploration to our work as a core design principle and to everything we create for our clients and partners. #8: The experiences we create are Playful. Purposeful play gives people permission to step a little outside their comfort zones, to color a little bit outside the established lines, and to embrace new and different perspectives in doing so. Not surprisingly, this journey into the unexpected often leads to many of the richest conversations and the most memorable and rewarding experiences. And the fun? That’s just a bonus along the way. — Follow PROJECTORY as we break down more of our simple but deeply held design principles each week. Together, they form a reliable and robust foundation for building lively creative exchanges that lead to actionable next steps.

The pandemic-era hiatus on in-person events taught event organizers two big truths about virtual experiences: (1) They do – in fact – work reasonably well for some things, and (2) they also have some pretty massive limitations. Coming out of the pandemic, people have been hungrier than ever for live, in-person convenings and the kinds of experiences that actually foster, reward, and honor human connection. For event designers, this poses a fantastic opportunity in the form of a very rich question: How might we design experiences that genuinely recognize and even amplify the value of being co-located in a physical place at a moment in time? The simple answer is to give people things to DO together – opportunities to collaborate and co-create through an experience that can only be had together in that particular time and place. At PROJECTORY, we believe that this experience will be even better and more unique if it’s also literally hands-on and physical, which brings us to this week’s core design principle. #7: The experiences we design are Tactile and very much hands-on. We want to remind people of WHY it's so valuable to get together in the first place, and in a world of digital and disposable, we create moments that invite others to create together – moments that are tangible and memorable. Think real-time, large-scale, collaborative data visualizations using physical products, and you'll be pretty close! — Follow PROJECTORY as we break down more of our simple but deeply held design principles each week. Together, they form a reliable and robust foundation for building lively creative exchanges that lead to actionable next steps.