I'm so lucky...I get to connect with the best people!
Recently, I had the absolute pleasure of chatting with the founder of Chiwis , and let me tell you, it was an absolute blast!
First and foremost, shout out to Sarah Goodman—you're doing all the right things! 🙌
I've said it before, and I'll say it again... success in the CPG world isn't just about having a tasty product and assuming everyone will love it, it's so beyond just that.
Sarah is nailing it with Chiwis and here's what I loved:
1️⃣ The brand story and unique value proposition. Absolutely spot on. Sarah has hit the sweet spot with not only understanding her consumers, but how to communicate to them, honing in on the problem she is solving and addressing a real market need.
2️⃣ Chiwis' packaging... Love at first sight and really stands out on shelves. (I am a sucker for good packaging).
3️⃣ Operations and logistics. Locked and loaded. The processes, systems, and automations are in place for sustainable, profitable, and scalable growth.
4️⃣ Unit economics? Check and check. For both D2C and B2B, paving the way for optimal broker, distribution, and retail partnerships.
My only downside?...Well... Why didn't I discover Chiwis sooner?!!
(P.s Chiwis does tastes amazing incase you were wondering).
Super stoked to follow along Sarah's journey and the very cool projects she is cooking up.
Until next time...
Stay beautiful my LinkedIn fam.
xo