Toluna is a leading global research and insights provider that empowers clients to make smarter data-driven decisions. Combining our flexible platform, cutting-edge technology, expansive portfolio, and passionate experts, we simplify our clients' work and enable them to deliver greater business impact. From DIY to full-service consultancy, Toluna's unique approach can be tailored to fit any time, budget, and resourcing needs. With over 40 offices across the globe, we are delivering research in 70+ countries to the world’s leading brands.
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Toluna Start is your single source for consumer insights, with the benefit of best-in-class research methodologies, team collaboration features, and the ease and speed of a turnkey platform. Toluna Start is an end-to-end consumer intelligence platform and with a single login. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts. Access a wide range of automated insights solutions covering survey design, integrated survey respondents, and reporting dashboards including insights and recommendations. It’s all built in-house and integrates Harris Interactive methodologies. You can self-serve or we can help. Launch your survey in just minutes and see results populate in real-time.
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Bayer was on a mission to build awareness of Talcid, their over-the-counter antacid, among younger audiences. Leveraging our creative testing solutions, they created an award-winning campaign that set the standard for future campaigns. 🏆 🔍 Read the full case study here: https://bit.ly/3YJUbv5 #AdvertisingTesting #ConsumerInsights #MRX
In the spirit of Halloween, beware of the ghost complete 👻 A ghost complete occurs when an online fraudster manipulates a survey URL to appear as a real respondent, without providing real answers. This trick not only haunts data quality but wastes valuable time for research teams. Ready to exorcise these data demons? Read our latest blog to learn more about safeguarding your data ➡️ https://bit.ly/3C7QcQe #DataQuality #SurveySecurity #ResearchSolutions
🌟 Proud to be recognized in the GRIT Top 50 Most Innovative Suppliers! 🌟 Toluna is honored to once again be named among the Top 50 Most Innovative Suppliers & Brands in the 2024 GRIT Business & Innovation Report! We’re joined by an inspiring lineup of companies that are pushing boundaries in research, analytics, and insights. This recognition reflects our dedication to delivering impactful insights to our clients through continuous innovation and our end-to-end AI-powered approach. We couldn’t be more thrilled! Thank you to the GRIT Report and to our clients for your continued trust. Together, we’re reimagining the future of insights 🚀 Read the full report here: https://bit.ly/3PJ9oHm #Innovation #Toluna #GRITReport #Greenbook
🚀 Unlock the full potential of your data! 🚀 Join us at the NewMR Webinar on Tuesday, November 12th. Toluna's Renee Smith & Ziad Elmously dive into how synthetic boost samples can transform your existing data into powerful insights. They’ll share their journey and key takeaways from developing our innovative HarmonAIze Boost capability. 🕙 Broadcast time: 10am New York | 3pm London | 4pm Paris & Amsterdam Don’t miss this chance to learn how the right models and processes can elevate your data’s value! Register here: https://bit.ly/3YqX02T #AI #webinar #newmr
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🚀 L'#IA est en train de révolutionner le monde des études, permettant des analyses toujours plus fines et une compréhension approfondie des comportements des #consommateurs. Mais comment exploiter toute sa puissance pour améliorer la qualité des insights et booster vos stratégies marketing ? Comment repousser les limites actuelles des protocoles d'études ? Comment améliorer l'écoute et la compréhension des consommateurs en temps réel, et améliorer la fiabilité des #insights recueillis ? Vous nous avez manqué au Printemps des Etudes ? Nos experts Laurence Bertea-Granet et Djilali Sahi vous partageront la vision de Toluna et ce que nous mettons en place pour optimiser vos #études grâce à l'intelligence artificielle 🤖🌠 📅 Mardi 5 novembre 🕛 12h - 12h45 📍 https://lnkd.in/eAGc5ka4 Toluna MetrixLab
🎉 Exciting news: we’re speaking at the ESOMAR APAC Ignite event next month! 📅 Join us on November 7th at 11:45 ICT as Rivesh Misra, Human Insights Director at The Coca-Cola Company Singapore and Gayatri Srikant, Regional Managing Director at Toluna-MetrixLab Singapore, take the stage to share a groundbreaking AI-powered study on food choices, social hangouts, and Gen Z trends. Together, we’ll uncover how AI is pushing the boundaries of market research and enabling us to uncover unparalleled insights on Gen Z and brand decision-making. 🔗 We hope to see you there! Register for the event here: https://bit.ly/3YwzXVF #ESOMARAPAC #GenZTrends #MarketResearch #AIInnovation Toluna MetrixLab The Coca-Cola Company
✨Unlock clear and efficient data reporting with Insights 📊 The new Insights reporting features in Toluna Start make it easier than ever to create clear, effective reports. Insights provides advanced visualization tools and charts, increased report customization options, and secure publishing and sharing. Reporting with Insights ensures that your findings are ready for quick and efficient storytelling. Learn more about Insights here ➡️ https://bit.ly/48oJKR6 #MarketResearch #DataVisualization #Innovation
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🚀 Découvrez les clés pour accélérer la croissance de votre #marque. Quels sont les nouveaux leviers de #communication ? Quelles opportunités s'offrent à vous dans un environnement publicitaire ultra compétitif, et comment les exploiter ? Quels outils pour évaluer efficacement l'#impact à long terme de vos stratégies ? Vous nous avez manqué au Printemps des Etudes ? Nos experts Hélène Pavlidis et Karl F. vous partageront leur vision et des exemples concrets de stratégies gagnantes 💡 📅 Mardi 22 octobre 🕛 12h - 12h45 📍 https://lnkd.in/eMcEvJJw Toluna MetrixLab
We’re back with another AI Q&A! This time, we’re speaking with Marie Elisabeth Hense and Gene Saykin to uncover AI myths and misconceptions, the power of combining AI with human intelligence, and how we tackle data quality at Toluna. Dive in! 👉 Check out the full blogpost here: https://bit.ly/4dHvLqv #AI #MarketResearch #DataQuality
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Reflecting on yesterday's Women In Research (WIRe) event in Amsterdam... What a pleasure to hear so many insightful talks – including one by our own Berlesu Kerimoglu! Not to mention the opportunity to connect with so many driven professionals. A truly inspiring event! #WomeninResearch #mrx #marketresearch