Travel Alberta

It is never too early to start thinking about your emergency management and preparedness plans. Emergencies can affect travel, visitors, and businesses at any time, regardless of your location throughout Alberta. Understanding your business's unique risks and preparing for an emergency can help your business navigate the situation better and recover more quickly. Visit our Emergency Management page to access resources and case studies that will support your emergency management plans. https://lnkd.in/gnTGsinu

Work. Wonders. Travel Alberta is the destination management organization of the Government of Alberta, responsible for driving the growth of the province's visitor economy, creating and promoting must-visit destinations throughout the province. Travel Alberta develops signature products, experiences, and destinations, attracting investment in the sector, and marketing those destinations to the world. Travel Alberta is seeking a Vice President, Commercial & Destination Development to drive sustainable growth, maximize return on investment, and position Alberta as a premier global travel destination. At the heart of this transformation the VP, Commercial & Destination Development is a dynamic, results-oriented leader tasked to lead Travel Alberta’s efforts to drive sustainable commercial development of accommodations, attractions, transportation and tourism experiences. Opportunity calls - will you answer? https://lnkd.in/gXPaZUZN

Alberta’s visitor economy is thriving! From January to September 2024, visitor spending hit $11.5 billion, nearly 10% growth over the same period in 2023. With a $13.4 billion target for the year, we’re on track to exceed expectations. Alberta isn’t just exceeding our own visitor spend goal, we are leading the country. With 10% growth, we’ve outpaced major provinces like British Columbia (-1%), Ontario (2%), Quebec (6%), and the national average of 3%. These numbers prove that Alberta has what travellers want and that the Government of Alberta's Higher Ground strategy is driving real results. 

Last month, our International Markets team welcomed travel trade partners from around the world to this year's Immersive Marketplace so they could experience the best of Alberta’s winter firsthand! Through authentic exploration of Edmonton, Jasper, Banff and Lake Louise, Canmore, and Calgary, we showcased our province's top experiences while fostering connections between trade partners and industry suppliers. Additionally, we hosted two full-day marketplaces with sellers from all over Alberta so our travel trade partners could connect directly with Alberta tourism operators to create or strengthen partnerships. These events play a vital role in equipping our travel trade partners with the knowledge and inspiration to promote Alberta itineraries to travellers in key global markets. Travel trade remains a crucial channel for reaching international visitors, and this year’s Immersive Marketplace was a resounding success in strengthening those connections. Tourism Jasper Tourism Calgary Tourism Canmore Kananaskis Explore Edmonton Corporation Banff & Lake Louise Tourism

Top Chef has arrived in Canada! For the first time ever, the critically acclaimed cooking competition has filmed an entire season north of the border—featuring two episodes set in Calgary and Canmore. Viewers will spot familiar Alberta landmarks, along with special guest judges from our thriving culinary scene. Being featured in hit shows like Top Chef is more than just a moment in the spotlight—it’s an incredible opportunity to showcase Alberta. These moments serve as indirect promotion, inspiring food lovers and travellers alike to experience Alberta for themselves. Check out this season's sneak peek and stay tuned for the Alberta episodes in May. Tourism Calgary Tourism Canmore Kananaskis Bravo TV https://lnkd.in/g6NBUhZR

We are so excited to join Tourism Industry Association of Alberta (TIAA)'s annual Tourism Town Halls next month! These events are packed with opportunities to connect, collaborate and help shape the future of Alberta's visitor economy.    From workforce solutions to shifting visitor trends, these town halls bring industry leaders together to discuss opportunities that move us all to Higher Ground.   Find the town hall closest to you below! Indigenous Tourism Alberta

The international outlook in the next six months is promising due to the increased seat capacity in Alberta! Direct seat capacity from our international markets remains strong, with a nearly 10% increase over the previous year. Thanks to new and expanded service from key markets including Mexico City, Seoul, and Tokyo, these increases in direct seat capacity are setting the stage for a vibrant shoulder season! Our Air Access dashboard looks at the scheduled seat capacity into Calgary International Airport - YYC (YYC) and Edmonton International Airport (YEG). This is based on schedules submitted by airlines. For more detailed information about seats to Alberta from our various markets visit the Air Access dashboard: https://lnkd.in/gF6RwxDU

For communities that embrace tourism, the opportunities are endless! Our new research shows that communities with strong visitor economies see real benefits: - Lower residential taxes: Tourism-generated revenue eases the tax burden on residents. - Better infrastructure & services: Visitor spending helps fund roads, parks, and public spaces. - More jobs & economic growth: A thriving tourism industry supports local employment and businesses. - Enhanced quality of life: Vibrant communities attract both visitors and new residents. Investing in tourism at the community level is an investment into a shared and prosperous future. Read more here: https://lnkd.in/gnaUKwp8

With nearly 200 Indigenous tourism operators across the province, Alberta remains a top destination for fostering meaningful connections between visitors, residents, and Indigenous communities. And Destination Canada’s Wealth and Wellbeing Index recognizes just that. Alberta’s high ranking in cultural engagement reflects our welcoming environments, rich cultural exchanges, and deep appreciation for local heritage. Explore more of the index here: https://lnkd.in/gV4yBhip Indigenous Tourism Alberta

Tourism thrives when diverse voices, ideas, and leadership come together. This #InternationalWomensDay, we're celebrating the incredible Indigenous women shaping Alberta’s visitor economy by leading businesses, creating unforgettable experiences, and driving innovation in our industry. From entrepreneurs and communicators to knowledge keepers and community leaders, these incredible women are vital in making Alberta a world-class destination.   DYK: Alberta was the only Canadian destination featured in National Geographic's top places to travel in 2023 because of the inspiring Indigenous tourism experiences found across the province. It is because of dedicated women like Brenda Holder, Wendy Poseluzny, Monique C., and other Indigenous leaders who continue to share their cultures with travellers that Alberta continues to be a top destination.