Carter

So... what are Retail Media Networks? 🤔 Retail Media Networks are transforming retail marketing through first-party data and analytical insights, delivering targeted ads and personalized shopping experiences - but they are still a relatively new phenomenon. To learn more about the rise of RMNs and what they really are, be sure to check out our most recent blog! https://lnkd.in/eM4UXSnY #carter #trycarter #retailmedianetwork #rmn #commercemedia #retailindustry #retailtrends #industrytrends

Shoptalk Fall is almost here, and we’re excited to show everyone how Carter can help you launch your retail media network in just days! 👀 Join us at Booth D42 to discover how our hyper-targeted ads and actionable customer insights can unlock new revenue streams — all while keeping your data secure and under your control. We hope to see you October 16-18 in Chicago! #carter #trycarter #missionpossiblewithshoptalk #retailtech #retailinnovation #retailevents #groceryshop #grocery #RetailMarketing #Ecommerce #SupplyChain #InStore #RetailEvent #EventMarketing #CommunityEngagement #RetailInnovations

Last week our team had an amazing time hosting a Retail Industry Dinner in Toronto during eTail™! 🎉 It was an evening filled with thought-provoking conversations and valuable connections; not to mention, some fabulous food. A big thank you to everyone who joined us, and to Category Communications for helping us piece this together! It’s inspiring to see the energy and innovation in the industry today, and we’re looking forward to what’s ahead at Carter (including more fun industry dinners like this) #carter #trycarter #retailindustry #industrydinner #etail #toronto #rmn #retailmedianetwork #commercemedianetwork

Interested in learning more about Supply Side Platforms vs Demand Side Platforms? Be sure to check out our more recent blog to learn about the differences, the benefits, and how Carter can help you maximize digital ad revenue! Link in the comments below 👇 #carter #trycarter #ssp #supplysideplatform #dsp #demandsideplatform #roas #adspend #maximizeadspend #adtech #martech #rmn

The team here Carter is excited to share that Michele Fino has been added to our Advisory Board! 🎉 Michele joins us as a seasoned marketing partnerships executive; focused on connecting technology, brands, and the consumer experience. Founder & CEO Shobhit Khandelwal stated, "Michele is a fabulous addition to our Advisory Board. Her experience and track record speak from themselves, and her dedication to marketing and strategy will be very helpful as Carter continues to carve it's path in the MarTech world." #carter #trycarter #advisor #advisoryboard #adtech #martech #retailmedia #commercemedia #rmn

Carter is thrilled to announce the addition of Ken Madsen to our Advisory Board! 🎉 Founder & CEO Shobhit Khandelwal said, “We are thrilled to welcome Ken Madsen to our Advisory Board. Ken’s expertise in navigating the complexities of a cookieless world and his insights into the impact of cookie deprecation on addressability will be crucial as we develop new solutions for our clients. His strategic vision and forward-thinking approach align perfectly with our mission to revolutionize the RMN technology landscape.” Ken himself is excited to begin, stating, “The company’s commitment to innovation and its focus on privacy-first solutions are truly impressive. A game changing platform for the RMN builds for retailers and beyond. I look forward to contributing to Carter’s growth and helping to shape the future of RMN technology.” Many exciting initiatives on the horizon for the team here at Carter, and we're honoured to have Ken be a part of it! #carter #trycarter #retailmedia #commercemedia #rmn #cookies #advisor #advisoryboard

Our team had a fabulous time at the IAB Connected Commerce Summit in New York this week! 👏 From digitizing the in-store shopping experience, to effective cross-platform measurement, and enhancing creative strategies with AI; it was inspiring to see and hear from so many of our industry's experts. Next up for for our team, we will be attending AdWeek in New York, as well as ShopTalk in Chicago! Be sure to reach out if you will be attending either event and would like to learn more about what Carter has to offer. #Carter #TryCarter #IAB #IABConnectedCommerce #RetailReimagined #AdWeek #ShopTalk

Third-party data breaches in Ad-Tech are on the rise, exposing sensitive information and compromising digital security. We at Carter recently published a blog where you can learn more about the risks and real-world cases impacting Fortune 500 companies, and discover how to protect your business from these growing threats! Click the link in the comments to read more. #carter #trycarter #adtech #thirdpartydata #thirdparty #databreach #retailmedia #commercemedia

A big thank you to Retail Brew for sharing the the news of our recent survey with Ipsos - The 2024 Digital Consumer Insights Survey. The data revealed American shoppers are increasingly intentional with their online privacy, underscoring a critical shift for retail brands to rethink their strategies. We’re proud to support brands and retailers as they work to adapt to consumer privacy needs and ever-changing consumer shopping habits. #carter #trycarter #mediacoverage #survey #morningbrew #retailbrew #marketingbrew

We're excited to unveil the 2024 Digital Consumer Insights Survey, a collaborative effort with Ipsos, that reveals transformative trends in consumer behavior amidst evolving data privacy regulations. At Carter, we're revolutionizing the retail media landscape with our AI-powered, privacy-first technology platform. Our mission is to empower retailers with advanced tools that not only drive competitive performance but also uphold the highest standards of data security. Survey Highlights: 53% of online shoppers are now well-informed about what they’re consenting to when accepting cookies. 66% of shoppers regularly accept cookies, with 79% among those aged 18-34, highlighting a greater comfort with online personalization. 24% of consumers are swayed by personalized ads, particularly among younger and frequent online shoppers. 58% are aware of data collection practices through cookies, with frequent shoppers being more informed. As data privacy becomes increasingly significant, Carter is at the forefront, delivering solutions that seamlessly integrate with retailers' needs while respecting consumer privacy. Link to the full survey findings in the comments below! #Carter #TryCarter #RetailMedia #DataPrivacy #AI #ConsumerInsights #DigitalTrends #OnlineShopping #PrivacyFirst