Willful

We’re proud to announce that Willful is the first company chosen to join the Law Society of Ontario’s Access to Innovation (A2I) program.  The A2I is a pilot project led by the Law Society of Ontario to foster innovation in online legal products and services, and increase access to justice for Ontarians. Willful is the first company and the only online will provider to be accepted into the A2I program. “We're thrilled to be a part of the A2I program to continue to educate and empower people with convenient and affordable end-of-life planning tools that meet the LSO's quality standards.” - Willful CEO, Erin Bury As part of its participation in the program, Willful is looking forward to exploring new innovative estate planning products and services to provide even more value to Ontarians and all Canadians.  Read the press release 👉 https://lnkd.in/guUgC_uj

"For us to create sustainable growth, we needed to find a way to create a sense of urgency that wasn’t reliant on a global pandemic or other external factors. People don’t want to think about death, let alone their wills. We learned we needed to start educating people on the topic." Erin Bury, Co-Founder and CEO, Willful #GrowthCamp24

Last week, CABHI team members attended the Elevate Festival 2024 in Toronto, which brought together world-class innovators and industry leaders to highlight Canada’s active technology and innovation ecosystem.    We were thrilled to see CABHI-portfolio companies, Hyivy Health, RetiSpec, and Willful showcase their innovations and impact on a global stage!    Another highlight was attending The Honourable François-Philippe Champagne’s talk on how AI is boosting productivity, transforming technology, and driving economic growth while solving global challenges.     We are proud to see CABHI-portfolio companies integrating these AI advances into their solutions. Elevate | François-Philippe Champagne #Canadianinnovation #canadiantech #ElevateFest2024

La semaine dernière, les membres de l'équipe du CABHI ont assisté au Elevate Festival 2024 à Toronto, qui a rassemblé des innovateurs de classe mondiale et des chefs de file de l'industrie pour mettre en évidence l'écosystème actif de la technologie et de l'innovation au Canada. Nous avons été ravis de voir les entreprises du portefeuille de CABHI, Hyivy Health, RetiSpec et Willful, présenter leurs innovations et leur impact sur la scène internationale! Un autre point fort a été d'assister à l'exposé de l'honorable François-Philippe Champagne sur la façon dont l'IA stimule la productivité, transforme la technologie et stimule la croissance économique tout en résolvant les défis mondiaux.  Nous sommes fiers de voir les entreprises du portefeuille de CABHI intégrer ces progrès de l'IA dans leurs solutions. Elevate | François-Philippe Champagne

I’m thrilled to share that Willful has placed #93 on The Globe and Mail’s list of Canada’s Top Growing Companies! This annual list ranks 400+ Canadian companies based on 3-year revenue growth, and we placed this high due to 3-year revenue growth of 453%. As we approach the 7-year anniversary of Willful’s launch, it’s moments like this that feel surreal. I don’t think we could have imagined 7 years ago that hundreds of thousands of Canadians would have used our product, that we’d be available across Canada, that we’d be partnered with incredible companies like Scotiabank and CIBC, and that we’d be one of the fastest-growing companies in the country. Thank you to our incredible team, who work hard every day to achieve our mission of ensuring every Canadian adult has a will, to the investors who believed in Willful from day one (including my mom and mother-in-law!), to our customers, who have used Willful to create their estate plans, and of course to my husband and co-founder Kevin Oulds for being the catalyst to bring Willful to life. We’re just getting started, and I can’t wait to share more of the ways we’re making estate planning affordable, accessible, and convenient for Canadians. https://lnkd.in/gYuPK8zq

🎉 We're proud to announce that Willful has ranked #93 on The Globe and Mail's list of Canada's Top Growing Companies. We are incredibly grateful to the hundreds of thousands of customers who placed their trust in Willful and to our wonderful partners who have helped us grow our reach to Canadian households. Of course, this milestone is also a testament to our amazing team's dedication to making estate planning simple and accessible for everyone in Canada. We're just getting started! Read more about the report here: https://lnkd.in/gxwNfv4t

🚀 We're #Hiring! Join Willful as our Director of Customer Experience! 🚀 At Willful, we’re on a mission to make estate planning simple, affordable, and accessible for all Canadians. We're looking for a passionate and experienced leader to take our customer experience to the next level. As the Director of Customer Experience, you’ll be responsible for shaping and executing strategies that ensure a cohesive customer experience that empowers customers to check “get a will” off their list. 💼 Key Responsibilities: - Implement a proactive, AI-driven strategy to improve key metrics like sign-ups, conversions, and referrals - Lead the CX team in delivering top-tier support, measured by CSAT and NPS - Set and achieve departmental goals, aligning with Willful's company objectives - Automate and enhance customer service using AI - Manage the CX budget and champion customer feedback to drive continuous improvement If you're ready to make an impact at a fast-growing, purpose-driven company, apply today! 💙 🔗 Learn more and apply here: https://lnkd.in/gwgzqmGc #CustomerExperience #CX #Director #JoinOurTeam #JobOpening

I'm excited to share that Willful is adding a Marketing UX Designer to the team! 🎨 We’re looking for a designer who shares our vision and can take our strong creative foundation to the next level. As part of our team, you will lead and elevate the creative strategy behind our marketing initiatives, shaping the visual identity of the Willful brand across digital, print, traditional media and partner channels. Know someone who would be a great fit? Or maybe it's you! 😉 Perks of the job: ✅ Fully remote (we will never force you back to an office. Ever!) ✅ Half-day Fridays + no-meeting Fridays year-round ✅ Traditional benefits (health, dental, vision) in addition to a $500 annual health spending account (or $500 in RRSP matching), and a $500 annual wellness budget ✅ Participation in employee stock option plan ✅ Extra paid days off over the holidays ✅ Annual in-person retreat (this year's was in the Dominican Republic) Apply below, or feel free to reach out if you have questions.

For all my design friends: we're hiring a Marketing UX Designer at Willful. This person will report to our amazing head of organic & SEO Alyssa Hanson, and will be responsible for designing corporate, partner, and marketing assets in addition to designing and optimizing landing pages. We're looking for someone who thrives on a small team, who is excited by our mission of ensuring every Canadian has a will, and who ideally has experience using tools like Mailchimp, Figma, and Webflow. Perks of the job: ✅ Fully remote (we will never force you back to an office. Ever!) ✅ Half-day Fridays + no-meeting Fridays year-round ✅ Traditional benefits (health, dental, vision) in addition to a $500 annual health spending account (or $500 in RRSP matching), and a $500 annual wellness budget (I used mine for pilates classes) ✅ Participation in employee stock option plan ✅ Extra paid days off over the holidays ✅ Annual in-person retreat (this year's was in the Dominican Republic) Apply on Breezy, or please share with/tag anyone who might be interested! https://lnkd.in/ge_9eM-W

Canadians still leery about AI-generated legal documents: Willful survey. Respondents to a survey by estate planning tech company reported worries about errors, security. Insights from Erin Bury, co-founder and CEO of Willful. https://hubs.la/Q02MH4TQ0