WillowTree

🔒 Securing Enterprise LLMs: New Frontiers in Adversarial Attack Identification   The more #LLMs integrate into enterprise operations, the more robust security measures need to become — but practitioners have few case studies to follow.   Our latest research from Lauren Alvarez and Michael Freenor explores a novel way to identify compound adversarial attacks using unsupervised learning techniques.   🔍 Key insights for #EnterpriseAI leaders:   ▶ Unsupervised learning can effectively analyze compound attacks, even with limited training data.   ▶ OpenAI embeddings + KNN clustering show promise in categorizing complex adversarial prompts.   ▶ GPT-assisted analysis offers a generalizable tool for understanding attack clusters — and shows the need for more advanced clustering methods to understand emerging subcategories of attacks.   For enterprises navigating the complexities of #AI and #LLMsecurity, this research opens new avenues for protection without extensively labeled data. 🛡️   Read the case study to learn how you can bolster your #AIsecurity strategy 👉 https://lnkd.in/ebnDhdi8   #GenerativeAI #MachineLearning #DataScience   Thoughts? Let's discuss how unsupervised learning could reshape your approach to AI security.

Is your app getting left in the digital dust? There’s hope! Apple’s recently announced #AppleIntelligence could revitalize apps that users download and quickly forget. In this article, WillowTree’s Margo Bulka shares helpful insights for digital leaders looking to re-evaluate their underperforming apps: https://lnkd.in/e95b67qy Takeaways include: ● Apple Intelligence will act as an aggregator, using personal context and integrations like ChatGPT to provide users with relevant information in and across apps — without requiring users to open and use those apps directly. ● Niche or situational apps will gain more opportunities to re-engage users with new features and content. ● Developers must reconfigure their apps using #AppIntents to take full advantage of this new technology. Apple Intelligence may redefine user engagement with "forgotten apps," paving the way for new, unforgettable experiences. This one’s a must-read. #Siri #AI #Apple #VoiceTechnology

🏆 Exciting news! We are thrilled to share that our collaboration with Brightline Trains has earned us a spot as a Finalist in the Digital Experience category for The Drum Awards 2024! This nomination is a testament to our team's expertise, insight, and commitment to delivering exceptional digital experiences. We're on the edge of our seats as we eagerly await next month’s results. Want to learn more about our innovative work? Check out our submission: https://lnkd.in/e-FxZ9DK or take a look at the Brightline Trains case study on our website https://lnkd.in/eciCn625 ❗Stay tuned for updates and join us in celebrating this milestone! #DigitalTransformation #DigitalExperience #TheDrumAwards

The WillowTree team is headed to Money20/20 in Vegas next week and we’re excited to explore how the future of AI is reshaping digital banking experiences. Our financial services practice works with banks, credit unions, and fintech companies to transform their digital products to deliver exceptional customer experiences while driving operational efficiency. Want to discuss your digital transformation journey? Reach out to meet with our team of financial services and data & AI experts, Kate Pyle Gallaher, Charley Adams, Parshant Dhiman, and Taha Shaikh, MBA. #Money2020USA #DigitalTransformation

☕ Brewing Digital Success: Scooter's Coffee's Recipe for QSR Loyalty Ever wondered how a rapidly growing QSR maintains high-speed service while boosting customer loyalty through tech? WillowTree's Ross Koon shares the story of Scooter's Coffee's remarkable digital transformation! https://lnkd.in/ek7PVPKx In just 9 months, WillowTree partnered with Scooter's to revolutionize their digital ecosystem:  🔷 Launched a new native mobile app  🔷 Reimagined loyalty strategy  🔷 Implemented cutting-edge MarTech stack Key ingredients for success: 1️⃣ Real-time, integrated data flow 2️⃣ Hyper-local personalization 3️⃣ Gamified loyalty campaigns 4️⃣ Building trust with franchisees The results? A recent 5x weekly challenge campaign drove nearly 500% increase and a half-million dollars in incremental revenue in just one week! 🎧 Want more insights? Hear the full story on our "Room for Growth" podcast episode with Scooter's Coffee Sr. Director of Loyalty & Digital Mitch Walden! https://lnkd.in/eugUgKZX What innovations are you seeing in the QSR space? Share your thoughts below! 👇 #DigitalTransformation #QSRLoyalty #CustomerEngagement #MarTech

WillowTree’s #Vocable AAC app is a finalist in SIX categories in the 4th Annual The Anthem Awards. Please help us spread the word and vote for Vocable to advance as a Community Voice Winner! Vocable is a revolutionary AI-enabled augmentative and alternative communication tool that provides a free, conversational AI mobile platform allowing non-verbal users to communicate via subtle head movements and text-to-speech. Read our Vocable case study (https://lnkd.in/eTfeWKGm) and please vote at the links below!   Health - Product: https://lnkd.in/ei42ZT3y Health - Best Use of AI: https://lnkd.in/eCDM5XrY Health - Best Use of Technology: https://lnkd.in/efU9gDr6 Responsible Technology - Product: https://lnkd.in/ex9nGRxj Responsible Technology - Best Use of AI: https://lnkd.in/etz5cQVW Responsible Technology - Best Use of Technology: https://lnkd.in/eb-BmyFN #AAC #accessibility #conversationalAI

Excited to announce that our Retail Experience experts are on-site at Shoptalk Fall in Chicago! 🛍️🏙️ At WillowTree, we're passionate about creating exceptional #retail experiences. Want to see how we're revolutionizing the industry? Check out our "2 Weeks to Better" docuseries episode featuring an enhanced buy-online-pickup-in-store (#BOPIS) experience: https://lnkd.in/eS_GQcvJ Let's connect and discuss how we can transform your retail strategy! https://lnkd.in/eYn-ajeR #Shoptalk #RetailInnovation

Billie Loewen is back from #BrazeForge24 and has lots to share! Her guest on the latest #RoomForGrowth podcast episode is Mitch Walden, Sr. Director of Digital & Loyalty at Scooter's Coffee. In just nine months, Scooter’s partnered with WillowTree to completely overhaul its mobile app, loyalty program, and MarTech stack, integrating platforms like Braze to achieve real-time customer engagement and drive revenue growth. In this clip, Mitch shares two keys to success in #qsr #loyalty: 1️⃣ Unique, brand-centric rewards, and 2️⃣ Program sustainability that supports a 12-month roadmap and 5+ years of adaptability. Check out the full episode here: https://lnkd.in/eugUgKZX And DM us if you're interested in guesting on the show, we'd love to connect!

Your #AI #chatbot might be telling secrets 🤖💼   Prompt exfiltration is one of the most dangerous types of #LLM attacks. The latest post from Yelyzaveta Husieva and Michael Freenor on our #Data & AI Research Team (DART) dives into why — and what you can do about it.   Key insights include: 🔒 Prompt exfiltration can expose proprietary information, customer data, financial details, and more. 😧 🔒 Detection is extremely challenging due to the variety of ways an attacker could exfiltrate a system prompt, then use it to exploit the underlying LLM. 🔒 We propose a new framework for defining "hard" and "soft" exfiltration attacks. 🔒 Current detection methods are limited, but there are steps you can take now.   Learn how to secure your systems 👉 https://lnkd.in/em2t3SJE   #ResponsibleAI #Security #DigitalInnovation

🗣️ ChatGPT's #AdvancedVoiceMode: The Future of AI-Powered Conversations? OpenAI has just unveiled a fascinating voice tech feature representing the next step in emotional intelligence and how we interact with AI systems. WillowTree Practice Advisor Andrew Carter shares why he's excited about the business implications and use cases across industries (https://lnkd.in/efwKQDWZ): Key highlights: • Unprecedented emotional intelligence and character voicing • Real-time, natural conversations with AI • Potential to transform customer service, training, and user experiences 🎯 Industry applications and use cases might include: • Telecommunications: Enhanced customer service training • Financial Services: More engaging and personalized digital banking assistants • Health & Wellness: Emotionally intelligent mental health support applications • Travel & Hospitality: Multilingual virtual concierge services What's your take on this breakthrough? Share your thoughts below! 👇 Are you ready to explore how emotionally intelligent AI can create better voice-first experiences for web and mobile apps? Let's connect and explore how WillowTree can help your business stay ahead of the curve: https://lnkd.in/gHNazw3A #AIInnovation #DigitalExperience #ConversationalAI #FutureOfTech